White Paper and Success Story Research and Writing

A white paper is an article that states an organization's position or philosophy about a subject, product, service, or a not-too-detailed technical explanation of an architecture, framework, or product technology. A well written white paper can be successfully used to educate people about products and/or services as a way of marketing them.

We work with your marketing and product management teams to create abstracts and white papers for use as collateral material or to be presented at conferences or customer meetings.

For examples of YCHANGE white papers try the following links:

Competitive Brief

Technology Brief

Executive Brief

We also develop success stories which describe unique ways that your customers used your product or service to treat a point of cutomer pain. We do these by interviewing your customers and writing the stories which we then publish in magazines or newspapers or on the web.

View YCHANGE business articles, executive briefs and links to other useful resources

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