Hellena Smejda develops and executes marketing communications that work. Before founding WordsWorth International in 1987, she was a business and technology editor, and brings that insiders knowledge to the public relations process.
WordsWorth has promoted the products and services of many software, hardware and services firms. Depending on the client's needs and budget, Hellena creates a strategic mix of advertising, public relations, events, and other promotional media.
Two high-profile engagements were the launch of Xerox Printing Systems' entry into the IBM midrange market, and the IBM Application Development group's promotion to end users and business partners.
