Search Engine Optimization

Wikipedia defines Search engine optimization (SEO) as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Ychange International provides search engine optimization consulting to small businesses that are looking to improve the traffic to their web sites and increase the conversion of that traffic to paying customers. Our Search Engine Optimization services can be applied effectively in both Business to Consumer (B2C) and Business to Business (B2B) companies in a variety of industries. If you want to gain more control over your web site strategy, or need a professional to interface with your web site developers then you should contact us.

View YCHANGE business articles, white papers and links to other useful resources. Stay current with the issues impacting small business marketing and Internet marketing strategies by blogging with us on Jumpstart Your Business.

Search Engine Optimization on Video: