Customer Pain Studies

We create an interview protocol and establish contact with individuals from a predefined group of your customers to identify pain points inhibiting their organizations’ ability to innovate. We design the interview to allow us to identify three or four key pain points being experienced by these individual customers. They are also asked to estimate the severity of the pain, as well as the probability/frequency of its occurrence. Finally, they are asked to identify the primary process or function associated with the source of the problem.

We also conduct interviews with subject matter experts on the core problems of similar customers and what solution would be recommended in these instances.

We analyze and code the interview data and develop a “pain point map.”

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