YouTube and Your Small Business

by Jim Smith on February 25, 2013 · 0 comments

At some point or another you must have heard success stories of people being discovered on the internet. Many singers and actors have been discovered through online sharing sites such as YouTube. This seems to be the new trend that is quickly catching on as no longer do you have to sign up with an advertising agent and get a production team to make a video.

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All that is required is for you have a decent recording device, make a video, and just upload it to the internet. After reading this you will learn how to make YouTube and Your Small Business work for you.

Creating a YouTube channel is not hard. The main purpose of the channel is to build your brand and keep your audience entertained. No one will watch your videos if what you are saying isn’t captivating. Here potential clients will be able to watch videos that you have posted. If you get them to subscribe to your channel they will be alerted instantaneously when you have uploaded a new video to the channel. Additionally, you can give background information about yourself and the company and provide a link to the company’s website.

If you make the decision to incorporate YouTube into your small business ensure that you always keep the camera rolling. What this means is that if you see an opportunity to make a video take it. You can make tutorials on how to use products that your company builds or even speak about the services that your small business offers. Similarly you can look at recorded customer testimonials. This is a key marketing strategy as here viewers will be able to get the opinion of someone who has used your product and has experienced firsthand what your small business has to offer.

When posting a video ensure that you display keywords. This is important as you want to ensure that what you are saying matters to the viewers and also that it stands out. In the video description and tags you can put the keywords so this will act as a form of reinforcement for the viewers. Also adding the keywords to the title of the video is extremely useful as viewers are able to search for your videos outside of your website and social media page.

When looking at YouTube and Your Small Business it is important to remember that there are other companies out there that are similar to yours. Keeping this in mind, one has to look at what exactly sets your small business apart from others. Get creative with your videos. It is extremely boring to just have someone sit and and read as if they are presenting the nightly news. Make sure that when you are uploading videos your company logo is at the beginning or end of the video. You can even have it displayed in the corner of your video as well. Prompt your viewers to visit your website or give them the address to your physical location if you have one.

YouTube can help you build recognition and awareness of your small company. You can increase your customer base enormously if you market your company the right way. The numbers of persons using YouTube is increasing on a daily basis so why not capitalize on this fantastic opportunity and watch your business grow.

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