“You, You, You” the Theme Song on WIIFM
Posted on January 17th, 2007 by ynot
Remember that you’re in business to provide your customers with a product or service that they’ll acquire based on it’s ability to satisfy a need or want they currently have. The emphasis here is on customer not product/service or your business.Â
Everything you do should be geared toward your prospective customers:
- Your web site should be geared towards the prospective visitors and their needs not what you want it to look and feel like.
- Your e-mails should relate to the needs of the people you are targeting not what you want to say about your product or business.
- Your letters and flyers should follow the same principles like your email
Customers are always tuned to their favorite Radio Station WIIFM “What’s In It For Me” and the theme song of your radio program should always be “You,You,You.”
Filed under: Marketing
Not only that, you should be careful to choose the right web designer company. I just spent 5 figures getting a web site built and it is totally ineffective. I wish I had talked to you before I started. I think you have the right idea.
Re: WIIFM. Maybe having this type of attitde is the wrong one to adhere to. Yes, wrong! Why? When one takes this approach to business, their thinking stops at their desk, looking at things as they affect themself.
The attitude should be “WIIFMCC” — What’s In It For My Customers/Clients. Then, when what ever one brings into their business and/or offers to their clients, this approach will help one’s customers/clients make money from what our firm sold them. Then, and only then, should one’s attitude revert back to WIIFM.
Now, to address Sabar’s post and his trouble and cost of getting his web site designed. Unfortunatly, he ran into one of the biggest negatives of having a web site. Any real good web site designer, and they are a rarity — I call them people with 10 toes on one foot — would learn what their client’s business’s customers/clients use or buy what the client’s firm sells. It is from a firm’s web site’s customes that a web designer gets their fee for their site development. Because most web site designers have the WIIFM approach i.e. they want to show their technical prowness, too often the results are that the site does more to deter sales than promote them.
And, btw, the same can be said for those that design brochures.
The question one should ask, “how does the first time viewer, reader see it and how logical is it for the level of understanding others will see it for the first time?” It is WIIFMCC that is the key to making it effective.