Supplier vs Distributor vs Merchandiser

by Jim Smith on June 28, 2007 · 4 comments

A supplier is a person or company which supplies products or services to another company, also called vendor.

A distributor or middleman is a person or company which sells mainly to retailers and institutions, rather than to consumers.

A merchandiser is a person or company that is in the process of increasing the market share of a product in retail outlets using display, stocking, and sales promotion techniques.

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