Looking for a Product or Company Name

by Jim Smith on August 9, 2007 · 73 comments

Invite over about ten of your best friends and/or prospective customers for a wine tasting party at your house early in the evening and make sure you have a designated driver or two. After everyone has had a glass or two, and started to loosen up tell them you are looking for a name for your product or business and that you invited them over to help with the name discovery process.

I wonder what they do
Creative Commons License photo credit: mikecogh
You’d be surprised at how creative they become. The more they loosen up the better chance there is of something very good coming out of it. It also involves your potential customers and that is a really good strategy.

Get several names you like because the challenge will be to find a name that you can register but even more so to find one that is also available as a web site domain name. The moment you settle on something, do a search at Godaddy.com to see if the name is taken. If you are very lucky and it is available, buy it immediately. It will cost you approximately $10 and you’ll own it for at least a year.

After you’ve done that, you should read 10 Must Do’s When Choosing A Company Name and Startup Strategy: Picking a Name and Tagline for your Business then check this out Starting Your Own Business?: 10 Questions to Consider BEFORE You Invest a Dime

{ 49 comments… read them below or add one }

Navas Khan March 24, 2008 at 2:11 am

We are looking for a name for an interior decoration firm


Mp April 12, 2008 at 6:49 am

we need a core propose….can u help us please? Our company is about technology for elegant restaurants. We offer the menu for their customers as a software in a screen so, they can touch it to choose the food.


Mp April 12, 2008 at 6:53 am

in addition to the last message, we are a software company that helps those restaurants. We aren’t the own of the restaurants


Emelyn August 18, 2008 at 10:31 am

I am looking for a name for a small t-shirt business something catchy and classy any suggestions pleaseeeeeee!!! thanks..


sravani October 7, 2008 at 11:45 pm

I starting a company which services, advertisment, event management, branding (logo designing to web site designing). Please suggest me a name


sravani October 7, 2008 at 11:46 pm

I starting a company which services, advertisment, event management, branding (logo designing to web site designing). Please suggest me a name.


Susan Diaresco May 14, 2010 at 8:34 am

Can someone give me a unique names for the Laundry Shop im about to open pls email me ASAP thanks!!


Shirlee Galvin December 27, 2010 at 7:02 pm

Wonderful blog post! I will bookmark this website and can’t wait for more like it.


Dropbox February 10, 2011 at 3:10 am

small business performing IT work that is both fun and can involve your frien


edwin ortiz February 15, 2011 at 4:44 pm

hi my name is edwin ortiz and i am wondering if you guys can help me think of a good construction company name for my future company that i am planning on making..if my company can have the name ortiz in it please..

i hope you guys get back at me asap!!!


maddie petty March 8, 2011 at 9:28 am

i need help with coming up with a name for a t-shirt business and i need help!?!?!?!?!


Jim Smith Jim Smith March 13, 2011 at 4:14 am

Give me some background. Where you are and what kind of Tees you are making.


madhu kumar March 29, 2011 at 11:58 pm

i need a best name for a construction company


simone April 3, 2011 at 7:09 pm

we are looking for a creative name for our t-shirt company


Jim Smith Jim Smith April 6, 2011 at 3:02 pm

Where are you located?


Alphabetix April 6, 2011 at 7:02 pm

Great idea to invite friends, and see what they come up with.


kosaraju April 12, 2011 at 5:14 am

construction company name Ideas


Rio May 18, 2011 at 9:38 am

Hi, can you help me come up with a unique name for an event & catering business? I’m co-owning this business with my friend/former schoolmate. We graduated in Le Cordon Bleu with an International Cuisine Degree. We want to cater parties of all kinds and or themed parties. I hope you guys can help us. Thanks in advance!


Jim Smith Jim Smith May 22, 2011 at 8:12 pm

Where is your business to be situated (country, State)? What are your names?


dee May 22, 2011 at 7:27 pm

My husband needs a business name for a carpentry and construction company


Jim Smith Jim Smith May 22, 2011 at 8:11 pm

Could you tell me where your husband’s business is located (Country, State) and what your husband’s name is.


zahra July 1, 2011 at 2:17 am

im looking for a good name for my cake business im young,only 17 so i need something funky and fresh!!help please


dana July 21, 2011 at 10:41 am

I need a creative name for a catering business my friend and I are starting. It will not be organic or anything special like that…just good food and desserts


Scott July 31, 2011 at 8:56 pm

I am starting a general construction firm, small home repair, carpentry, general handyman work, any suggestions on a name? I want something strong, easy to remember, yet fun and interesting.


Jim Smith Jim Smith August 1, 2011 at 10:38 pm

How about “Beam Me Up” Construction


Joe Perry October 13, 2011 at 2:19 pm

I need a creative name for a property management company on the east coast of Canada. The company will have several divisions including; contracting, construction, estimating, ppm, surveying, etc. any ideas?


Jim Smith Jim Smith October 13, 2011 at 3:59 pm

How about Claviger -”One who carries the keys”


Joe Perry October 19, 2011 at 2:31 am



Sandra Sampson November 10, 2011 at 8:23 pm

Hello, I am getting ready to start a catering business. I have been told that it is my calling . Will you please help me come up with a name. I have not done my blog yet because I cannot think of a name.


Heather Jones January 3, 2012 at 2:47 pm

Hello I am trying to help my sister find a name for her homemade all natural spa products. We are trying to come up with something catchy and fun. All her products are made at her home and they are spa quality at a cheaper price.


Abu Turki January 8, 2012 at 2:49 am

im looking for agood name for my Automatic laundry in oman

Pleas can u help me ?

Thanks a lot


Sapna Koshy April 2, 2012 at 10:05 am

Hi … I am looking for a nice catchy name and tag line for my home business of gift baskets. I also do cakes,cupcakes,cutlets, patties etc (as per order).
Pl help me find a name that suits both.

Thanks a lot! :)


Kgomotso Mmoa April 15, 2012 at 11:57 pm

Morning, i am opening a catering and events company that specialises with Function Decor, flowers and catering in South Africa. I need a good name for that will be suitable to suit adult and children’s events.


Santanu May 7, 2012 at 11:28 am

i am looking for a name of my New Banquet Hall & Catering Company


Jim Smith Jim Smith May 14, 2012 at 4:17 am

If you told me a little more about your company, which country you’re in and what target market you’re going after, perhaps I may be able to give you some advice.


Daniel Derock July 15, 2012 at 8:07 pm

Hi there,
I am trying to find a catchy / memorizable name for a new company which i am trying to start up. I will be selling products such as stuffed animals/bears, coffee mugs (with quotes/statments on them), photo frames, small figures (such as toy story and mickey mouse, some stuffed and the others are solid figures). I am willing to sell worldwide!

Thanks for the help!! If you could PM me that be great!! Comment if fine though. Thanks again :)


Daniel Derock July 15, 2012 at 8:13 pm

The company would be focused on giftware, and home and garden décor. Sorry i did not mention this above.


Hassan August 14, 2012 at 12:54 pm

My website mentioned above does not have a catchy name. Its a custom printing business. Our market is online buyers.

I want a catchy and short name.

Please help!


vishwas raikar January 11, 2013 at 3:43 am

Hi, myself VISHWAS RAIKAR from INDIA (Maharashtra state….Pune city ) i need the best name for a construction company…


Nora January 18, 2013 at 9:10 am

I am starting my english teaching services to companies and thought of “E2B”: English-to-Business”… any comments will be welcome. Thanks!


heather January 24, 2013 at 12:48 pm

would LOVE help thinking of a unique, catchy, short, “stop you in your tracks” name for a t shirt/clothing print company (I know that several people have asked as well) ;(
but we are a family of 5 (three 3 little girls) and they’re names all start with a K, BUT who knows if there will ever be one more added, so want to keep that option open with the name of the company. We live in the US. Thank you so much for helping!


Salvador Yetunde March 13, 2013 at 12:22 pm

Pls can someone give me a unique name for my laundry shop am about to open.you can reply back to my email.


Farin March 13, 2013 at 2:39 pm

Hi I need the best name for a construction company in California.


brittney whalen June 22, 2013 at 1:18 pm

Hi, I’m looking for a cute and unique business name for a Monogram business. Something people will remember.


lohit July 30, 2013 at 3:31 am

planning to start the retail shop for ladies,teens and kids in under 1 roof.
need cute name to attract the people and want to be lay in the tip of the tounge of name.


stephanie August 5, 2013 at 3:47 am

hi i am starting my own language(french,spanish) private tuition business soon. I would like a name that is catchy yet professional and gives an idea of the kind of service I render even before I give details. thanks


Kelly Davis April 13, 2014 at 6:44 pm

I am starting my own long arm quilting business and I was hoping I could get some help with a name. I’m irish so I wanted something to do with my irish background in the name since there are not many irish people where I live at. Or my maiden name which is Green. Any help you can send my direction would be greatly appreciated.


Kim Russell May 13, 2014 at 4:07 am

Hi, I’m just starting up my own cleaning business on my own and was looking for a good name!!


billy jenkins July 8, 2014 at 2:26 am

I am planning to start a supermarket. I need a catch name for that. I am from south india and its a rural area…


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