In Response to “Why There is No Social Media Scorecard”

by Jim Smith on August 12, 2011 · 2 comments

I follow Ari Herzog and have much respect for what he writes. Nevertheless, a statement he made in his post of today just doesn’t sit well with me Why There is No Social Media Scorecard

mirror shot 19/365
Creative Commons License photo credit: araza123

Here is the statement that set me off: “We all — people and organizations — do what we do because of rationales specific to ourselves”. This is a very personalized approach to running a business And therein lies the problem.

If businesses and organizations do what they do because of rationales specific to their customers, there would be more success in business. We are too tied up in ourselves as businesses and we are too tuned in to the station WIIFM (me) and not to the station that matters WIIFC (customers).

{ 2 comments… read them below or add one }

Ari Herzog August 12, 2011 at 9:41 am

This may surprise you, Jim, but I agree.

The catch is, and perhaps I didn’t specify it there, is I wasn’t referring to businesses but individuals. You chose to write this article because of something intrinsic to you. Unless a business is being smeared, why would it write the same? See the difference?


Jim Smith Jim Smith August 12, 2011 at 11:42 am

Thanks Ari. Believe it or not I wrote this because of something you said in your prior blog post about 3 Blogs that Remain Missed: “Need to be inspired to write something on your blog? In lieu of adding a comment below, write a response on your own blog. It’s something to consider, anyway.” See – I do follow you and pay attention (SMILE!)


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