Does Your Small Business Need a Web Site?
Is the Pope Catholic?
When more than 50% of us are doing something, it is safe to say it is a part of our daily lives, our society and our culture, and like the light bulb and the telephone, it is not going to go away. Yes I’m referring to the Internet and to the more than 73% of the population that is connected to it these days.
So what? Well, 67% of those on line have used the Internet to buy something and 6% of us are using it daily to make purchases. This is a trend which is building and if you can’t recognize this you are basically asleep at the wheel.
So yes we do need a web site and here are some basic rules of the internet highway:
- Your web site represents your business and is just as important as your store front so make sure it is well built and looks professional.Â
- It is a location until you make it a destination. It is just like a billboard in the dark along a busy highway and you have to turn the spotlight on it or only you know it’s there.
- You need to market your clicks and  mortar storefront using the same marketing strategies as you do for your bricks and mortar storefront.
A good web site combine with other new media like e-mail, blogs, RSS feeds, electronic kiosks and podcasting can be a very effective strategy today.
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Filed under: Internet
There is a very important aspect or reason that a small business to a web site that few think about or understand. Since anyone interested in what the web site has to offer, they will, after looking at the site and either contemplating or making a decision to make a purchase, talk to others about both what they saw and what they decided to do.
So, web site becomes a facilitaor of sales in addition to being a generator of sales. A web site should be designed to make it easy for the viewer to pass on the information about the firm and what it sells that will be at a level of understanding these other members of the “committee” are at. Btw, committees can be either formal or informal committees.
There are two scenarios to consider. One, the viewer is very knowledgable — even too much so - but the members of the committee are not; or the viewer has just enough knowledge to be foolish to think he does, but the members of the committee are very knowledgable. The first time veiwer of any web site is the “unpaid salesperson” for the web site’s business. Will it be a case of unpaid and untrained or unpaid and trained? A web site needs to be able to teach those with less than desired knowledge what the site has to offer.