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	<title>Jumpstart Your Business &#187; Uncategorized</title>
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	<link>http://www.ychange.com/ychangeblog</link>
	<description>The YCHANGE Blog</description>
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		<title>12 Things You Never Say To A Customer</title>
		<link>http://www.ychange.com/ychangeblog/12-things-you-never-say-to-a-customer/</link>
		<comments>http://www.ychange.com/ychangeblog/12-things-you-never-say-to-a-customer/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:56:52 +0000</pubDate>
		<dc:creator>Jim Smith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3226</guid>
		<description><![CDATA[]]></description>
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<p>Want to keep your customers from running away to your competition?  Here are twelve things you never say to them.</p>
<p><a href="http://www.flickr.com/photos/53618990@N03/6561176823/" title="Cartoon: Automating social media" target="_blank"><img src="http://farm8.static.flickr.com/7168/6561176823_ced85a9399.jpg" alt="Cartoon: Automating social media" border="0" /></a><br /><small><a href="http://creativecommons.org/licenses/by-nd/2.0/" title="Attribution-NoDerivs License" target="_blank"><img src="http://www.ychange.com/ychangeblog/wp-content/plugins/photo-dropper/images/cc.png" alt="Creative Commons License" border="0" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a href="http://www.flickr.com/photos/53618990@N03/6561176823/" title="seanrnicholson" target="_blank">seanrnicholson</a></small></p>
<p>1.  Don’t worry…we forgot your name too.<br />
2.  If we throw a stick, will you leave?<br />
3.  You don’t belong here. You’re just a customer.<br />
4.  Awww. Did we step on your poor little bitty ego?<br />
5.  Can we trade you in for what’s behind door #1?<br />
6.  How about never? Is never good for you?<br />
7.  We’ll try being nicer if you’ll try being smarter.<br />
8.  It sounds like English, but we can’t understand a word you’re saying.<br />
9.  We&#8217;re already visualizing the duct tape over your mouth<br />
10. We’re not being rude. You’re just insignificant.<br />
11. Nice perfume. Must you marinate in it?<br />
12. You are validating our inherent mistrust of customers.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>15 Things To Say To An Unwanted Customer</title>
		<link>http://www.ychange.com/ychangeblog/15-things-to-say-to-an-unwanted-customer/</link>
		<comments>http://www.ychange.com/ychangeblog/15-things-to-say-to-an-unwanted-customer/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 12:45:53 +0000</pubDate>
		<dc:creator>Jim Smith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[complaints]]></category>
		<category><![CDATA[customer]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3212</guid>
		<description><![CDATA[Ever feel like telling a complaining customer to go to hell. Sometimes you are better off letting a customer go rather than trying to please him/her. Here are fifteen choice statements to use to persuade him/her to leave and never return. photo credit: HikingArtist.com 1. Don’t worry…we forgot your name too. 2. If we throw [...]]]></description>
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			</a>
		</div>
<p>Ever feel like telling a complaining customer to go to hell.  Sometimes you are better off letting a customer go rather than trying to please him/her.  Here are fifteen choice statements to use to persuade him/her to leave and never return.</p>
<p><a href="http://www.flickr.com/photos/32066106@N06/5703398188/" title="two guys discussing" target="_blank"><img src="http://farm3.static.flickr.com/2200/5703398188_073d390cb7_m.jpg" alt="two guys discussing" border="0" /></a><br /><small><a href="http://creativecommons.org/licenses/by-nd/2.0/" title="Attribution-NoDerivs License" target="_blank"><img src="http://www.ychange.com/ychangeblog/wp-content/plugins/photo-dropper/images/cc.png" alt="Creative Commons License" border="0" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a href="http://www.flickr.com/photos/32066106@N06/5703398188/" title="HikingArtist.com" target="_blank">HikingArtist.com</a></small></p>
<p>1.  Don’t worry…we forgot your name too.<br />
2.  If we throw a stick, will you leave?<br />
3.  Oh, okay! We take it back. Unscrew you.<br />
4.  Awww. Did we step on your poor little bitty ego?<br />
5.  We can see your point, but we still think you’re full of shit.<br />
6.  How about never? Is never good for you?<br />
7.  We’ll try being nicer if you’ll try being smarter.<br />
8.  It sounds like English, but we can’t understand a damn word you’re saying.<br />
9.  We&#8217;re already visualizing the duct tape over your mouth<br />
10. We’re not being rude. You’re just insignificant.<br />
11. Nice perfume. Must you marinate in it?<br />
12. Can we trade you in for what’s behind door #1?<br />
13. You look like shit. Is that the style now?<br />
14. You don’t belong here. You’re just a customer.<br />
15. You are validating my inherent mistrust of customers.</p>
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		<slash:comments>8</slash:comments>
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		<title>50 Things To Say To Your Politician Seeking Office</title>
		<link>http://www.ychange.com/ychangeblog/50-things-to-say-to-your-politician-seeking-office/</link>
		<comments>http://www.ychange.com/ychangeblog/50-things-to-say-to-your-politician-seeking-office/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 14:59:11 +0000</pubDate>
		<dc:creator>Jim Smith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[congress]]></category>
		<category><![CDATA[Politician]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3205</guid>
		<description><![CDATA[The political season is once again upon us and we need to be ready for those who insist on representing us in congress. Here are fifty things you should be ready to say to your budding congress person. 1. Can we trade you for what’s behind door #1? 2. If we throw a stick, will [...]]]></description>
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			</a>
		</div>
<p>The political season is once again upon us and we need to be ready for those who insist on representing us in congress.  Here are fifty things you should be ready to say to your budding congress person.<br />
1.	Can we trade you for what’s behind door #1?<br />
2.	If we throw a stick, will you leave?</p>
<p><a href="http://www.flickr.com/photos/25321693@N00/6235448023/" title="¿estás harta de que no te escuchen?" target="_blank"><img src="http://farm7.static.flickr.com/6170/6235448023_f1cbc0b11a_m.jpg" alt="¿estás harta de que no te escuchen?" border="0" /></a><br /><small><a href="http://creativecommons.org/licenses/by/2.0/" title="Attribution License" target="_blank"><img src="http://www.ychange.com/ychangeblog/wp-content/plugins/photo-dropper/images/cc.png" alt="Creative Commons License" border="0" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a href="http://www.flickr.com/photos/25321693@N00/6235448023/" title="olgaberrios" target="_blank">olgaberrios</a></small></p>
<p>3.	You need to be faster than a herd of turtles stampeding through cottage cheese.<br />
4.	It may be that your single purpose in life is to serve as a warning to others.<span id="more-3205"></span><br />
5.	Tell them you have PMS and a gun. They won&#8217;t question you?<br />
6.	Your office will be the insane asylum for the universe.<br />
7.	Your office will just be a padded cell.<br />
8.	Congress has too many freaks, and not enough circuses.<br />
9.	Yours isn’t an office. It’s Hell with fluorescent lighting.<br />
10.	Oh, okay! We take it back. Unscrew you.<br />
11.	Learn to practice random acts of intelligence and senseless acts of self-control.<br />
12.	Don&#8217;t worry&#8230;I forgot your name too.<br />
13.	You look like shit. Is that the style now?<br />
14.	Awww. Did I step on your poor little bitty ego?<br />
15.	I can see your point, but I still think you’re full of shit.<br />
16.	I don’t know what your solution is, but I’ll bet it’s hard to pronounce.<br />
17.	How about never? Is never good for you?<br />
18.	I see you’ve set aside this special time to humiliate yourself in public.<br />
19.	We&#8217;ll try being nicer if you’ll try being smarter.<br />
20.	You don’t work here. You&#8217;re a politician.<br />
21.	It sounds like English, but I can’t understand a damn word you’re saying.<br />
22.	Ahhh…I see the screw-up fairy is visiting us again.<br />
23.	Your day will not be complete until you have terrified a total stranger.<br />
24.	We know you love deadlines &#8211; especially the whooshing sound they make as they go by.<br />
25.	I like you. You remind me of myself when I was young and stupid.<br />
26.	You are validating my inherent mistrust of politicians.<br />
27.	You have plenty of talent and vision. You just need to give a damn.<br />
28.	I’m already visualizing the duct tape over your mouth.<br />
29.	We will always cherish the initial misconceptions we had about you.<br />
30.	Thank you. We’re all refreshed and challenged by your unique point of view.<br />
31.	The fact that we don&#8217;t understand you doesn’t mean you’re an artist.<br />
32.	Any connection between your reality and ours is purely coincidental.<br />
33.	What are your constituents? Flypaper for freaks!?<br />
34.	We’re not being rude. You’re just insignificant.<br />
35.	It’s a thankless job, but you’ve got a lot of Karma to burn off.<br />
36.	And your crybaby whiny-assed opinion would be….?<br />
37.	You don&#8217;t look like a people person?<br />
38.	You started out with nothing upstairs and you still have most of it left.<br />
39.	Sarcasm is just one more service you can offer.<br />
40.	Yes, in fact YOU ARE an agent of Satan.  Thank God your duties are largely ceremonial.<br />
41.	So you&#8217;re a feminist&#8230;isn&#8217;t that cute.<br />
42.	Don&#8217;t worry about errors you&#8217;ll make. Others will be blamed.<br />
43.	Whatever kind of look you were going for, you missed.<br />
44.	I’m trying to imagine you with a personality.<br />
45.	We&#8217;ll tell you what we need, and you&#8217;ll tell us how to get along without it.<br />
46.	Nice perfume. Must you marinate in it?<br />
47.	Chaos, panic, &#038; disorder – your work here is done.<br />
48.	I thought you wanted a career; turns out you just wanted a pension.<br />
49.	Who lit the fuse on your tampon?<br />
50.	Oh I get it…like humor…but different.</p>
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		<item>
		<title>Merchant Cash Advances for Small Business Owners</title>
		<link>http://www.ychange.com/ychangeblog/merchant-cash-advances-for-small-business-owners/</link>
		<comments>http://www.ychange.com/ychangeblog/merchant-cash-advances-for-small-business-owners/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 17:17:16 +0000</pubDate>
		<dc:creator>Sara Mackey</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business loans]]></category>
		<category><![CDATA[merchant cash advances]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3193</guid>
		<description><![CDATA[It is more difficult than ever before for small business owners to obtain the business financing needed in order to start or expand their business. Capital is an essential part of any business and keeping the cash flow positive is a must to ensure ongoing success. Many small business owners no longer meet the increasingly [...]]]></description>
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<p>It is more difficult than ever before for small business owners to obtain the <a href="http://www.connexx.com">business financing</a> needed in order to start or expand their business. Capital is an essential part of any business and keeping the cash flow positive is a must to ensure ongoing success. Many small business owners no longer meet the increasingly arduous requirements of traditional business loans, and they need to turn to alternatives to secure the necessary funds. </p>
<p><a href="http://www.flickr.com/photos/68751915@N05/6355825351/" title="Money" target="_blank"><img src="http://farm7.static.flickr.com/6041/6355825351_5abfda53da_m.jpg" alt="Money" border="0" /></a><br /><small><a href="http://creativecommons.org/licenses/by-sa/2.0/" title="Attribution-ShareAlike License" target="_blank"><img src="http://www.ychange.com/ychangeblog/wp-content/plugins/photo-dropper/images/cc.png" alt="Creative Commons License" border="0" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a href="http://www.flickr.com/photos/68751915@N05/6355825351/" title="401K" target="_blank">401K</a></small><span id="more-3193"></span></p>
<p>It is more difficult than ever before for small business owners to obtain the business financing needed in order to start or expand their business. Capital is an essential part of any business and keeping the cash flow positive is a must to ensure ongoing success. Many small business owners no longer meet the increasingly arduous requirements of traditional business loans, and they need to turn to alternatives to secure the necessary funds. </p>
<p><a href="http://www.connexx.com/merchant-cash-advances.html">Merchant cash advances</a> are attractive to small business owners for many reasons. Merchant cash advances are based off of future credit or debit card sales with a percentage deducted from each sale as repayment for the loan. This makes them viable options for small businesses that are already established, new small businesses and those with little or poor credit.   Also, there is no long-drawn out approval process which makes it a better option for emergency financial situations. </p>
<p>Unlike merchant cash advances business financing, bank loans have very strict requisites for approval and an intense and long approval process. By the time you do get approved, if you get approved, your company could be on the brink of bankruptcy. Once you are in a financial hole, it is more difficult to get back into the black. The expediency of merchant cash advances can save you from this threat and provide the cash needed in a prompt fashion. </p>
<p>Applying for a merchant cash advance is easy and most lending institutes require no collateral and no personal financial guarantees. Your credit history will not be taken into account and your financial history is only used to project future credit card sales. The length you have to repay the cash advance is based on the average amount of credit or debit card transactions expected and the percentage of each transaction taken. The payment terms are flexible and there is no fixed monthly interest rate. Many merchant cash advances have no predetermined set amount of time that it must be repaid as well. </p>
<p>This all adds up to offer an excellent tool for business financing for <a href="http://www.sba.gov">the small business</a>. There is less stress involved, no large monthly payment to worry about achieving and no time frame to worry about. Upon the approval of a merchant cash advance loan, terms including the percentage rate of each transaction will be settled. The more credit or debit card sales your company does, the faster the loan will be repaid. A higher rate of credit card transactions will qualify the small business owner for a higher amount of cash advance. </p>
<p>Smart and savvy business financing is an essential part of owning a small business. Merchant cash advances are an attractive tool to gain the capital needed for your small business.</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Defining Cloud Computing</title>
		<link>http://www.ychange.com/ychangeblog/defining-cloud-computing/</link>
		<comments>http://www.ychange.com/ychangeblog/defining-cloud-computing/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 21:30:51 +0000</pubDate>
		<dc:creator>Jim Smith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[IaaS]]></category>
		<category><![CDATA[PaaS]]></category>
		<category><![CDATA[SaaS]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3185</guid>
		<description><![CDATA[The National Institute of Standards and Technology (NIST), an arm of the US Department of Commerce, published a NIST Definition of Cloud Computing. photo credit: Miran Rijavec The NIST definition of cloud computing can be broken down into 3 facets: the essential characteristics, the service models and the deployment models. Essential characteristics: • On-demand service [...]]]></description>
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<p>The National Institute of Standards and Technology (NIST), an arm of the US Department of Commerce, published a NIST Definition of Cloud Computing. </p>
<p><a href="http://www.flickr.com/photos/92095273@N00/6040100105/" title="Cloud computing." target="_blank"><img src="http://farm7.static.flickr.com/6128/6040100105_cbb4599cef.jpg" alt="Cloud computing." border="0" /></a><br /><small><a href="http://creativecommons.org/licenses/by-sa/2.0/" title="Attribution-ShareAlike License" target="_blank"><img src="http://www.ychange.com/ychangeblog/wp-content/plugins/photo-dropper/images/cc.png" alt="Creative Commons License" border="0" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a href="http://www.flickr.com/photos/92095273@N00/6040100105/" title="Miran Rijavec" target="_blank">Miran Rijavec</a></small></p>
<p>The NIST definition of cloud computing can be broken down into 3 facets: the essential characteristics, the service models and the deployment models. <span id="more-3185"></span></p>
<p>Essential characteristics:<br />
•	On-demand service<br />
•	Broad network access<br />
•	Pooling of resource<br />
•	Elasticity<br />
•	Measured service</p>
<p>Service models<br />
•	Software as a service (SaaS)<br />
•	Platform as a service (PaaS)<br />
•	Infrastructure as a service (IaaS)</p>
<p>Deployment models<br />
•	Private cloud<br />
•	Community cloud<br />
•	Public cloud<br />
•	Hybrid cloud</p>
<p>The NIST definition does not include a pricing model for cloud computing services since this has nothing to do with the nature of the service. The pricing model may be subscription pricing, a perpetual license, or some other form of pricing.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Communicating In The 21st Century</title>
		<link>http://www.ychange.com/ychangeblog/communicating-in-the-21st-century/</link>
		<comments>http://www.ychange.com/ychangeblog/communicating-in-the-21st-century/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 12:58:17 +0000</pubDate>
		<dc:creator>Jim Smith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communicating]]></category>
		<category><![CDATA[devices]]></category>
		<category><![CDATA[smart phones]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3179</guid>
		<description><![CDATA[I enjoy watching people and how they interact with each other. Yesterday, while eating breakfast at one of the upscale neighborhood eateries, I kept tabs on a family a few tables away from me. A thirty-something mother, a slightly older thirty-something father and a teenager about 13 pushing 21. They each had a smart phone [...]]]></description>
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			</a>
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<p>I enjoy watching people and how they interact with each other. Yesterday, while eating breakfast at one of the upscale neighborhood eateries, I kept tabs on a family a few tables away from me. A thirty-something mother, a slightly older thirty-something father and a teenager about 13 pushing 21.</p>
<p>They each had a smart phone and were very intent on interacting each with his/her device. They seemed to be conversing albeit not directly but rather via their devices. This continued for the entire meal. People eating at the same table and communicating via their devices while enjoying a meal.</p>
<p><a title="??????" href="http://www.flickr.com/photos/7466314@N05/3155585679/" target="_blank"><img src="http://farm4.static.flickr.com/3095/3155585679_a62ff880ba_m.jpg" alt="??????" border="0" /></a><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://www.ychange.com/ychangeblog/wp-content/plugins/photo-dropper/images/cc.png" alt="Creative Commons License" width="16" height="16" align="absmiddle" border="0" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="iandeth" href="http://www.flickr.com/photos/7466314@N05/3155585679/" target="_blank">iandeth</a></small><span id="more-3179"></span></p>
<p>It made me stop and think of how our communication habits have changed with time and technology. There are no longer direct person-to-person conversations but rather conversations via technology devices. We no longer look directly at each other and if by chance you make eye contact with a stranger, it is as if you are encroaching on their personal space and this is simply because you are making them uncomfortable since they are no longer capable of this kind of direct contact. Try it and you will most likely be accused of staring at someone. If you sit in a bar and make eye contact with people they become uncomfortable. Direct interaction is no longer something we look forward to but rather encroachment into our private space.</p>
<p>Fifty years ago, before the technology devices descended upon us, we had no option but to communicate directly and this is the way we sated our innate desire to be gregarious. Today, even children communicate with parents via devices in this new language of &#8216;texting&#8217;. The satisfaction is coming from interacting with the device and not with another human being.</p>
<p>Makes me wonder how soon the day will come when humans will make love via our devices. It is just a matter of time before a male will deposit sperm in his device and the female will collect sperm via her device. Don&#8217;t laugh&#8230;this will no longer be called artificial insemination but how we in future make sexual contact with each other. Makes me so glad I&#8217;m on the down side of that slippery slope.</p>
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		<title>20 Man Made Disasters That Can Bring Your Small Business To A Halt</title>
		<link>http://www.ychange.com/ychangeblog/20-man-made-disasters-that-can-bring-your-small-business-to-a-halt/</link>
		<comments>http://www.ychange.com/ychangeblog/20-man-made-disasters-that-can-bring-your-small-business-to-a-halt/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 12:12:06 +0000</pubDate>
		<dc:creator>Jim Smith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3166</guid>
		<description><![CDATA[Every small business should try to understand and document the impact of each of these disasters on the business and put into place a set of procedures to respond in case this happens. &#160; &#160; &#160; &#160; &#160; &#160; &#160; 1. Arson 2. Civil disorder and riots 3. Terrorism 4. Building structural failure or collapse [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.ychange.com%2Fychangeblog%2F20-man-made-disasters-that-can-bring-your-small-business-to-a-halt%2F"><br />
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<p>Every small business should try to understand and document the impact of each of these disasters on the business and put into place a set of procedures to respond in case this happens.</p>
<p><a href="http://www.ychange.com/ychangeblog/wp-content/uploads/2011/09/disaster.png"><img class="alignleft size-full wp-image-3169" title="disaster" src="http://www.ychange.com/ychangeblog/wp-content/uploads/2011/09/disaster.png" alt="" width="298" height="244" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>1. Arson<br />
2. Civil disorder and riots<br />
3. Terrorism<span id="more-3166"></span><br />
4. Building structural failure or collapse<br />
5. Power outage<br />
6. Water or gas stoppage<br />
7. Data or network sabotage<br />
8. Email stops working for a prolonged period.<br />
9. Order entry system goes down<br />
10. Hardware, software and system malfunctions<br />
11. Identity theft<br />
12. Bank account compromised<br />
13. Unauthorized access to data by insiders (employees)<br />
14. Unauthorized system penetration by outsiders (hackers)<br />
15. Theft of hardware (computers, laptops, tablets, smart phones, etc)<br />
16 Virus or denial of service attacks<br />
17. Software piracy<br />
18. E- Commerce site crashes<br />
19. Telephone communication goes down<br />
20. Customer information is stolen or compromised</p>
<p>If you can think of others, please list them in the comments section below.</p>
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		<title>In Response to &#8220;Why There is No Social Media Scorecard&#8221;</title>
		<link>http://www.ychange.com/ychangeblog/in-response-to-why-there-is-no-social-media-scorecard/</link>
		<comments>http://www.ychange.com/ychangeblog/in-response-to-why-there-is-no-social-media-scorecard/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 13:15:22 +0000</pubDate>
		<dc:creator>Jim Smith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3140</guid>
		<description><![CDATA[I follow Ari Herzog and have much respect for what he writes. Nevertheless, a statement he made in his post of today just doesn&#8217;t sit well with me Why There is No Social Media Scorecard photo credit: araza123 Here is the statement that set me off: &#8220;We all — people and organizations — do what [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.ychange.com%2Fychangeblog%2Fin-response-to-why-there-is-no-social-media-scorecard%2F"><br />
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<p>I follow Ari Herzog and have much respect for what he writes.  Nevertheless, a statement he made in his post of today just doesn&#8217;t sit well with me <a href="http://ariherzog.com/why-there-is-no-social-media-scorecard/">Why There is No Social Media Scorecard</a> </p>
<p><a href="http://www.flickr.com/photos/54251153@N07/6001110733/" title="mirror shot 19/365" target="_blank"><img src="http://farm7.static.flickr.com/6138/6001110733_d39b4f2f94_m.jpg" alt="mirror shot 19/365" border="0" /></a><br /><small><a href="http://creativecommons.org/licenses/by/2.0/" title="Attribution License" target="_blank"><img src="http://www.ychange.com/ychangeblog/wp-content/plugins/photo-dropper/images/cc.png" alt="Creative Commons License" border="0" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a href="http://www.flickr.com/photos/54251153@N07/6001110733/" title="araza123" target="_blank">araza123</a></small><span id="more-3140"></span></p>
<p>Here is the statement that set me off: &#8220;We all — people and organizations — do what we do because of rationales specific to ourselves&#8221;. This is a very personalized approach to running a business And therein lies the problem. </p>
<p>If businesses and organizations do what they do because of rationales specific to their customers, there would be more success in business. We are too tied up in ourselves as businesses and we are too tuned in to the station WIIFM (me) and not to the station that matters WIIFC (customers).</p>
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		<title>4 Step Process For Growing Your Small Business</title>
		<link>http://www.ychange.com/ychangeblog/4-step-process-for-growing-your-small-business/</link>
		<comments>http://www.ychange.com/ychangeblog/4-step-process-for-growing-your-small-business/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 11:27:30 +0000</pubDate>
		<dc:creator>Jim Smith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[small business growth]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3084</guid>
		<description><![CDATA[When the challenges of growing your business are simply too much for you to handle and you have weak spots that could hurt your chances to succeed, then this 4 step process is exactly what you need. photo credit: fazen 1. Evaluate your current business conditions and gain clarity about where you want the business [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.ychange.com%2Fychangeblog%2F4-step-process-for-growing-your-small-business%2F"><br />
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<p>When the challenges of growing your business are simply too much for you to handle and you have weak spots that could hurt your chances to succeed, then this 4 step process is exactly what you need.</p>
<p><a href="http://www.flickr.com/photos/51035611977@N01/76546404/" title="4 steps" target="_blank"><img src="http://farm1.static.flickr.com/38/76546404_b3a9347ae0.jpg" alt="4 steps" border="0" /></a><br /><small><a href="http://creativecommons.org/licenses/by-nd/2.0/" title="Attribution-NoDerivs License" target="_blank"><img src="http://www.ychange.com/ychangeblog/wp-content/plugins/photo-dropper/images/cc.png" alt="Creative Commons License" border="0" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a href="http://www.flickr.com/photos/51035611977@N01/76546404/" title="fazen" target="_blank">fazen</a></small></p>
<p>1.    Evaluate your current business conditions and gain clarity about where you want the business to be in three to five years.</p>
<p>2.    Analyze your customer base to find your best customers and develop a marketing message for them.</p>
<p>3.    Understand and monitor your business revenue, cost of sales and expenses by analyzing profit and loss reports.</p>
<p>4.    Determine your personal strengths and weakness as the manager of your business. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>10 Step Process For Starting Up A New Business</title>
		<link>http://www.ychange.com/ychangeblog/10-step-process-for-starting-up-a-new-business/</link>
		<comments>http://www.ychange.com/ychangeblog/10-step-process-for-starting-up-a-new-business/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 12:06:30 +0000</pubDate>
		<dc:creator>Jim Smith</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[new business launch]]></category>
		<category><![CDATA[start up]]></category>

		<guid isPermaLink="false">http://www.ychange.com/ychangeblog/?p=3080</guid>
		<description><![CDATA[If you are thinking of starting up a new business, here are ten crucial steps that should be taken in this order to assure a successful launch, 1. Determine your Target Market and its size 2. Run the numbers to test financial viability 3. Get a name and register the domain name 4. Register the [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.ychange.com%2Fychangeblog%2F10-step-process-for-starting-up-a-new-business%2F"><br />
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			</a>
		</div>
<p>If you are thinking of starting up a new business, here are ten crucial steps that should be taken in this order to assure a successful launch,<br />
<iframe width="420" height="315" src="http://www.youtube.com/embed/ooO6GiMADWk" frameborder="0" allowfullscreen></iframe><br />
1.  Determine your Target Market and its size<span id="more-3080"></span><br />
2.  Run the numbers to test financial viability<br />
3.  Get a name and register the domain name<br />
4.  Register the business entity with the State<br />
5.  Write a business plan  and cover all business issues<br />
6.  Select a site for the business &#038; negotiate a lease<br />
7.  Calculate start-up capital needed and go get a loan<br />
9.  Calculate revenue needed to be profitable<br />
9.  Shore up your skills with a board of advisers<br />
10,Put a launch plan together and go for it</p>
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