Avoid the hard sell, it’s bad for your small business
In his column in USA Today, Steve Strauss posted this in answer to a question he received. He listed these five reasons why the hard sell is a very shortsighted strategy. Consider all of the downsides to the hard sell:
•Poorer quality sales: When you force someone into buying something they may not really want, what you are really doing is setting the business up for failure. What the company is left with then is a faux-sale and a disgruntled customer.
•Disgruntled customers: Indeed, this is potentially an even worse problem. Customers who get products or services crammed down their throat don’t usually stay customers for long. Feeling used and abused, they rightfully take their money elsewhere.
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