Something is different at my local Starbucks. In line for my requisite morning latte the other day, I noticed several regulars already holding the signature green-on-white cup. Perplexed, I asked the barista what was happening. Apparently I’d missed out on the launch of $1 reusable hot cups. The cups were deployed right around the turn of the new year. Available only in Grande (that’s 16 ounces to the unfamiliar), they are intended for approximately 30 uses and are dishwasher safe, top rack only of course.
So why is Starbucks (who commonly sells tumblers over $20) selling these? What inspiration can your business take from it and other companies that have blazed the path? Well it depends on who you ask, but from my perspective it’s both an ethical and marketing endeavor.
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In generations past, great business ideas were relegated to pipe dreams if aspiring entrepreneurs didn’t have considerable resources. The Internet leveled the playing field. Today, anyone with an idea and healthy curiosity can have a money-making operation online in hours. All online businesses are not created equal, however. It may be a new platform, but when money is on the table, entrepreneurs must jump through many of the same hoops as brick and mortar small business owners. From gathering start-up capital to complying with tax laws, starting an online business isn’t your average web surf.
If you’re ready to scratch that entrepreneurial itch, a few basic principles can set you on a path toward success. Take your time, and lay a foundation for success. You’ll thank yourself down the road. [click to continue…]
