5 Solid Reasons Why Facebook Does Not Matter More Than Your Company Website.

by Jim Smith on October 5, 2010 · 10 comments

If you are a small business and are being counseled by your web developer, your marketing or PR agency to ignore building a website and to put your initial web investment into building a Facebook page, you are getting the wrong advice.

internet
Creative Commons License photo credit: sepp0

Here are 5 solid reasons why you need your own website, owned and managed by your company:

1. Social Media sites like Facebook and Twitter and all the rest are being stormed upon by marketers who use the draw of 500 million users as an excuse to convince their clients that there is potential for increasing brand awareness and pushing out content to these poor unsuspecting potential customers. What should be happening is that companies should be spending their time listening to the pitter patter on the sites and trying to understand what the customers want as opposed to trying to push more stuff out at them.

2. Let us agree that it is fairly simple to build a Facebook page, but remember that your website is the equivalent of the reception room in your company headquarters or the storefront of your retail business. Would you build a great billboard to bring clients to your uncompleted or your as yet not started storefront. Yes people will notice your Facebook page like they’ll notice the billboard and you’ll possibly get great online visibility. They’ll still want to visit your website to validate your existence and you’ll be non-existent.

3. Facebook does give you an opportunity to listen to your audience and understand what is driving them. Build your website first, then go on Facebook and learn to listen to what your potential customers are saying. This gives you another reason to further analyze and understand who your favorite customer is and you can then use this information not only to enhance your marketing message but in the process, you’ll also improve the look and feel of your existing website.

4. Facebook is cluttered with look-e-loos who are buying nothing. They are individuals who are simply socializing with their family members or peers. Don’t get carried away by the 500 million number of users. Quality and not quantity should be the driving force here. Of course you might get more traffic than you would on your web site, but how good is the traffic for generating immediate revenue.

5. To suggest that company websites will soon be inside Facebook is to suggest that you give the everyday operation of your business to someone you don’t know, you haven’t vetted and someone who has no accountability. How long do you think you’ll stay in business. Also, some of the biggest web companies have disappeared or faded into the woodwork. This can happen to Facebook. If Facebook craters or they decide to change their model, what will happen to your website. Don’t forget when Google changed their algorithm what happened to the page rank of thousands of websites and the negative impact it had on revenue generation for all those owners.

Build your website and make it the foundation or home base of your web thrust. Then use social media sites like Facebook and Twitter and all the rest of them as outposts to spread your reach outwards. A good read on this topic is Why Your Website is More Valuable Than Facebook

{ 10 comments… read them below or add one }

Karen Scharf October 11, 2010 at 6:43 pm

Great insight! I agree with with you. Most small business owners actually makes the wrong move (with advice or not) in devoting solely in Facebook or any Social Media website for that matter. They fail to recognize the importance of putting up a business website first and foremost.

Reply

ynot October 12, 2010 at 3:43 am

Karen:
Thanks for the comment. The problem is really amplified for small business owners who don’t know better and think that they are doing the smart thing.
Jim

Reply

frostwire January 16, 2011 at 12:58 am

Just want to say your article is as surprising. The clarity in your post is simply nice and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please continue the rewarding work.

Reply

Invest January 18, 2011 at 11:06 pm

Nice summary, to be honest I wasn’t expecting it to be that good when I first entered your site.

Reply

Jenny January 25, 2011 at 3:30 am

Just want to say your article is astounding. The clarity in your post is simply spectacular and i can assume you are an expert on this field. Well with your permission allow me to grab your rss feed to keep up to date with incoming post. Thanks a million and please keep up the fabulous work.

Reply

Riverside Home Security May 30, 2011 at 1:44 am

Can I simply say what a aid to search out somebody who actually knows what they’re talking about on the internet. You positively know how you can bring a difficulty to light and make it important. More folks need to learn this and perceive this aspect of the story. I cant imagine you’re not more widespread since you positively have the gift.

Reply

Jim Smith Jim Smith May 31, 2011 at 4:22 pm

Thanks for the support.

Reply

San Francisco Home Security July 13, 2011 at 7:23 pm

Thanks so much with this fantastic new web site. I’m very fired up to show it to anyone. It makes me so satisfied your vast understanding and wisdom have a new channel for trying into the world.

Reply

wiredtree coupon October 11, 2013 at 5:54 pm

Very great post. I simply stumbled upon your blog and wanted to mention
that I’ve truly loved browsing your blog posts. After all I’ll be
subscribing in your rss feed and I’m hoping you
write once more soon!

Reply

genniepridebmwt.bligoo.com September 3, 2014 at 8:18 am

Theseus and Hippolyta, Queen of midsummer fun the Boston Common. The National League
are: Albert Pujols midsummer fun tthe hometown, fan-favorite, starting 5:30 p.
Patricia Beer will be appearing” over thhe relatively lighter crowd coursihg into the Christian environment.

Reply

Leave a Comment


six − 2 =

Previous post:

Next post: