When the challenges of growing your business are simply too much for you to handle and you have weak spots that could hurt your chances to succeed, then this 4 step process is exactly what you need.
1. Evaluate your current business conditions and gain clarity about where you want the business to be in three to five years.
2. Analyze your customer base to find your best customers and develop a marketing message for them.
3. Understand and monitor your business revenue, cost of sales and expenses by analyzing profit and loss reports.
4. Determine your personal strengths and weakness as the manager of your business.