Jumpstart Your Business

Your marketing message must describe to your favorite buyer how your product or service will solve the buyer’s problem and ease the pain the buyer is feeling. Here are the key components that must be in this message:

1. Who is it for – your target market and your favorite buyer. If you have several target markets your marketing message may need to be different for each of them.

Regardless of the type of product or service you are trying to sell in your small business, there are 3 very important factors that you have to be on top of. These key critical success factors needed to be handled in the order that they are listed here:

1. Identify and thoroughly analyze your target market or your favorite client or customer. You need to understand the way they think, the pain they are suffering, the reason they buy from you and the language they use when they refer to your product.

Click on this picture to donate to the Red Cross for Haiti Relief

. . . Or, tell us, if you were given the opportunity, what kind of small business you would start up in Haiti when the rebuilding begins and the most important thing you’d do to ensure that your business can recover from a disaster like this. We’ll donate $1.00 for every comment we receive to this post.