Jumpstart Your Business

So you are seriously thinking of going into business, and make a ton of money and have a lot of spare time to spend with your family. Well that is another story for another day but first, let us figure out if the idea has merit. Here are five keys to evaluating your business idea:

1. Who is it targeted at?

Which specific segment of customers are you targeting and do you understand how they think and communicate? This latter point is important since it will help you craft your marketing message.