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Pay per click

Pay you each time a reader clicks on an ad. Usually a few cents per click, though very highly valued keywords can bring $10 or more per click.

Pay per sale

Pay you when a reader clicks through and makes a purchase. Some of these are flat amounts per sale while others may pay a percent commission.

Pay per lead

Pay you when a reader clicks through and fills out a form, provides an email address, etc.

Pay per action

Generic term for any ad that requires the reader to take an action for you to get paid. Includes pay per click, pay per sale and pay per lead.

Pay per impression

Pay you a certain amount each time the ad is served. May only pay once per unique user.

Pay per day/week/month/etc.

Pay you a flat fee for the time period agreed, regardless of traffic fluctuations, click through rates, etc.

Sales Quota in $ or units sold
# of returns or chargebacks
# of units booked
# of units shipped
# of units for which $ is collected
# of sales people making quota
# of customer complaints

And more….
It all depends on your comapny and the products or services you sell.

As a company grows, it tends to attain that critical mass where it needs to concentrate on significantly growing the existing customer portfolios while continuing to add new customers. The challenge is more severe the larger the number of products and services the company carries because this increases the number of touch points with the customer. To achieve the required level of customer service and support, it is necessary to have the right customer information at the right time at each customer point of contact.

Companies need to keep focusing on providing the unified version of the customer truth to every branch of the enterprise even as they grow and exponentially extend the number of customer touch points.

To stay nimble and to respond quickly to the rapidly changing market the customer data must be integrated in reasonable portions that represent a response to a specific business problem in a specific branch or business unit.

Optimizing Your Site for Search Engines

Most of the top search engines and crawlers will find your site without your having to submit it. They will find and index any page on a site that is designed properly to achieve top ranking. So you want to make sure that your site is search engine optimized. This article gives you some of the basics of Search Engine Optimization..