16 Key Places To Market Your Business URL

by Jim Smith on January 5, 2011 · 54 comments

Your web site is the electronic storefront or reception area of your small business and your URL is the electronic address of that website. As such, you want to put the URL in as many places as possible, to help increase the traffic and ultimately the number of visitors to your website.

macro pixels url cliche
Creative Commons License photo credit: chrisdlugosz

Here are the top sixteen spots for your URL:

1. Business Cards
Place the URL in a noticeable location on your business cards. Good spots are under your logo or below your address.

2. Email
The URL should be a hot link and should be in the signature panel of your emails

3. Company Stationery
Again place the URL in a prominent spot so that it can be easily found.

4. Product Packaging
If done correctly you can place the URL in multiple spots on the product packaging.

5. Marketing Brochures & Business Article
Logo should be on the front and back covers. Can also be on the title page inside.

6. Social Media Sites
Join some of the online communities like Facebook (www.facebook.com), LinkedIn (www.linkedin.com), and Twitter (www.twitter.com) and promote your site.

7. Signage (Windows, Vehicles, Sidewalk, Sandwich Boards)
The URL should hold a prominent spot on all of these signs.

8. E-Mail Newsletter
You might consider creating an e-mail publication, perhaps monthly with a list of tips, industry updates, or new product information. This is a superb way to stay in touch with your customers and prospects.

9. News Releases and Media Kits
Send news releases to print and Web periodicals both in your industry and in general.

10. Advertising (Yellow pages & other)
Although these are going out of fashion, you still want to be listed in them.

11. Client Surveys
Customer surveys are a good way to keep up-to-date with customer requirements. Your URL should be in a prominent place on these surveys.

12. Giveaways & Premiums
These are good promotion tools and should always have your URL in a noticeable spot.

13. Address Stamps
Don’t forget to include the URL in the old fashioned address stamp.

14. Key Directories
A link from a directory helps you increase traffic. You should submit your URL to Yahoo! Directory (dir.yahoo.com) – you’ll have to pay for this service, the Open Directory Project (www.dmoz.com), which is free and About.com and Business.com that are also paid directories.

15. Trade Organizations and Specialized Directories
Specialized industry directories and trade associations that you may belong to are ideal places to list your URL even if it costs you a fee.

16. Direct Mail Pieces
Lastly, although this is snail mail, all pieces going to customers as well as to prospects should have the URL in a place where it is readily noticeable. There should be some call to action to get the reader to link to the URL.

These sixteen spots are some of the most effective places to market your web site and consequently your business. Now is the perfect time to review your business and put in place a 2011 web site strategy.

{ 52 comments… read them below or add one }

SUsan Wareham McGrath January 7, 2011 at 2:00 pm

Hi Jim

Great post – thank you!

Best regards


Jim Smith January 7, 2011 at 2:21 pm

Hi Susan:
Glad you found it useful.


Denise Netzel January 8, 2011 at 9:31 am

Great information. Thanks for sharing. I will pass this on to others.


Jim Smith January 8, 2011 at 5:05 pm

Hi Denise:
Feel free to pass along any other information you find useful.


Jim Smith January 10, 2011 at 12:42 pm

Hi Acey Gaspard:
Appreciate the post and the attribution.


Jeffery Bauernfeind January 19, 2011 at 2:36 am

Sweet web site , super style and design , very clean and apply pleasant.


Jenny January 19, 2011 at 1:13 pm

I really enjoyed reading your posts. They are all well written and informative. Congratulations on you achievement.


Wade Rolles January 25, 2011 at 9:51 pm

Great ideas!

Another place might be on thank you cards sent out to customers.



Jim Smith Jim Smith January 26, 2011 at 12:45 pm

Great recommendation Wade.


Arnie Poutala January 26, 2011 at 3:26 pm

This is an excellent list. My wife and I own an alpaca farm meaning we have 300 feet of property frontage on a road that borders one side of our property. We have signs that say Alpacas for Sale on our fence at end of the frontage. Your suggestion on all signage means we should put our URL on the sign which we have not done.
So, thanks for getting us to think about that improvement.


Jim Smith Jim Smith January 27, 2011 at 12:49 pm

Literally anywhere that will be noticeable is the correct spot for your website URL.


Kelly @ Alphabetix February 9, 2011 at 4:32 pm

Great list Jim! I hadn’t thought of product placement, but that is a rockstar idea! Good to see Arnie making a comment on your blog as well!


Jim Smith Jim Smith February 11, 2011 at 12:51 pm

Glad you discovered something useful Kelly. Appreciate the feedback.


Randi Dovalina March 13, 2011 at 4:34 am

you have a great blog here! would you like to make some invite posts on my blog? I like this topic. Thanks. There is one article about Blackberry phone and playbook Blackberry’s 2010 VS Iphone&Ipad!, the author is the developer of Blackberry product!


Project Management Sydney May 27, 2012 at 8:36 am

I think in your discussion they are all well written and informative.Sometimes we forget to put our URL on the sign.All the points are so helpful.We are now more ensure about our improvement on it.


Jim Smith Jim Smith May 27, 2012 at 11:32 am

Thanks for stopping by and glad you found the post helpful.


spider web designs July 26, 2013 at 4:44 am

Really this a great information to popular your business URL.


Virtual Tour Provider August 13, 2013 at 1:47 am

Great information. Thanks for sharing.It Is Just Awesome.


techsling.com October 26, 2013 at 8:34 am

Great blog! Is your theme custom made or did you download it from somewhere?
A theme like yours with a few simple adjustements would really
make my blog shine. Please let me know where you got your design.
Thank you


Virtual Tour November 5, 2013 at 2:10 am

Wonderfull information. Thanks for sharing. I will pass this on to others.


buy more followers January 5, 2014 at 7:07 pm

Hey! Would you mind if I share your blog with my zynga group?
There’s a lot of folks that I think would really appreciate your
content. Please let me know. Thank you


xbox one giveaway January 31, 2014 at 7:47 pm

You’re so interesting! I do not believe I’ve truly read through anything like that before.

So nice to discover another person with a few genuine thoughts on this subject matter.

Seriously.. thanks for starting this up. This
site is one thing that is needed on the web, someone withh some originality!


child abuse in sport March 5, 2014 at 2:00 am

I was recommended this website by my cousin.

I am not sure whether this post is written by him as no
one else know such detailed about my difficulty. You’re amazing!


Http://howtomakemoneyonlinewithoutinvestment.com May 28, 2014 at 7:11 pm

Hi there to every one, the contents present at this web page are truly awesome for people experience, well, keep up the good work fellows.


Joleen June 19, 2014 at 11:35 pm

I was told to be cancer-free for four years san diego mortgage of age.
The leaves are the result of profits there is strong enough for him to drink mine.


Demetria July 12, 2014 at 3:17 am

An interesting discussion is worth comment.

I do believe that you need tto publish more about this topic,
it mayy not bbe a taboo matter but generally people ddo not speak
about these issues. To the next! Best wishes!!


lintas.me August 20, 2014 at 2:02 pm

Therefore, if the phone is white then the blackberry case
will also be white. 38 and it was released on August 9th, so check to
see if that is the version that you have, if not, go ahead and install that
version (also keep an eye out for future updates and version releases).
Moreover in order to cater to increasing demands, the mobile
service provider could have extensive mobile network coverage as well.


genre August 21, 2014 at 1:50 am

Wonderful goods from you, man. I have keep in mind your
stuff prior to and you are simply extremely excellent.
I really like what you’ve obtained right here, certainly like what you’re
stating and the best way through which you say it. You make it entertaining and you continue to care for to stay it
sensible. I can’t wait to learn much more from you. This is actually
a wonderful website.


google plus app development August 23, 2014 at 6:13 pm

It’s a shame you don’t have a donate button! I’d most certainly donate to this
outstanding blog! I guess for now i’ll settle for bookmarking and
adding your RSS feed to my Google account. I look forward to new updates and will talk about this site with my Facebook group.
Chat soon!


linkedin.com August 24, 2014 at 4:53 pm

Thou shalt not make it all about thyself – Good
marketing isn’t about you, it’s about your customer.

In order to make the campaign profitable, it is usually necessary to mail
out to many thousands of people, each one a potential customer.

In this article I would like to spend some time on the real reason you send out direct mail.


Collector Filter August 28, 2014 at 9:23 pm

Hey I know this is off topic but I was wondering if you knew of any
widgets I could add to my blog that automatically tweet my newest twitter
updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with
something like this. Please let me know if you run into anything.
I truly enjoy reading your blog and I look forward to your new


SEO COmpanies NEw York September 1, 2014 at 11:47 am

Howdy! I know this is kinda off topic but I was wondering if you knew where I could
get a captcha plugin for my comment form?

I’m using the same blog platform as yours and I’m having difficulty finding one?
Thanks a lot!


film hantu indonesia online September 4, 2014 at 8:30 am

Baru tau ane..ini Infonyasumbernya dari mana bro..? Bocoring dong :


crawlspace September 8, 2014 at 7:49 pm

If you want to get a great deal from this post then you have to apply
these techniques to your won web site.


sbobet September 10, 2014 at 2:30 am

???????????? ??? ??


Dieses betrachten September 10, 2014 at 7:56 am

Hello colleagues, good paragraph and nice arguments commented at this place, I
am in fact enjoying by these.


discount lingerie sexy women's costumes September 11, 2014 at 8:44 pm

Admiring the time and effort you put into your site and detailed information you offer.
It’s nice to come across a blog every once in a while that isn’t the same old rehashed material.
Fantastic read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.


gaine pour le ventre September 12, 2014 at 9:04 am

Sans aucun doute et bien expliqué! !


http://slowtutor5068.tumblr.com/post/97288238184 September 13, 2014 at 11:27 pm

Men and women might have genital herpes, and move it on.


order instagram follower www.helpwyz.com September 15, 2014 at 12:14 pm

I leave a leave a response when I appreciate
a post on a blog or if I have something to valuable to contribute to
the conversation. Usually it’s a result of the passion displayed in the post I
browsed. And after this article 16 Key Places To Market Your Business URL.
I was actually excited enough to post a thought :) I actually do have a couple of questions for you if you usually
do not mind. Is it only me or does it seem like some of these remarks come across as if they are written by brain dead individuals?
😛 And, if you are posting on other online sites, I would like to follow you.
Could you list the complete urls of your community pages like your twitter feed,
Facebook page or linkedin profile? buy cheap instagram followers fast


https://plus.google.com/ September 23, 2014 at 5:45 pm

Ask for sedan rate instead of stretch limos they are pretty nice and comfortable.
Treat the bachelorette to a night she will not forget in a limousine.
If you’re a sushi person then take a look at Palace of Japan Restaurant.


????? September 24, 2014 at 9:41 pm

Amazing blog! Is your theme custom made or did you download it
from somewhere? A theme like yours with a few simple
tweeks would really make my blog jump out. Please let me know where you got your design. Cheers


Eva September 26, 2014 at 1:35 am

I’m pretty sure that turned well (at least on the field).
The team should be lucky to have such an opponent
in week 3, for a game they couldn’t win would present serious challenges down the road.

The label doesn’t matter so much as making sure you’re putting positive vibes out into the world.


Does Tinnitus Miracle Really Work October 4, 2014 at 8:16 pm

This paragraph will help the internet viewers for creating
new blog or even a blog from start to end.


elmaz.com bg zapoznanstva October 4, 2014 at 8:26 pm

Hello friends, how is everything, and what you want to ssay about this post, in my view its truly amazing designed for me.


smartphone October 14, 2014 at 1:02 am

The Apple i – Phone is one of the most amazing pieces of technology that is available today.

Another advantage of such a portable i –
Phone Holder while driving especially on long distances
is that some of them even double up as a charger. Camera: Back on 2011 when the iphone 4S was released the epic sage of 8mp camera of iphone
began and guess what even now in 2014 it did not end.


Chiquita October 19, 2014 at 12:45 pm

A rejected ad will require further adjustments from the advertiser.

While the costs of airport advertising are much lower when compared
to other advertising media in terms of the huge audiences it
reaches out to, it is also in line with current trends when it
comes to technology. Although drawings and painted illustrations were featured
predominantly in ads during the early part of the century,
gradually photography took over, and by the end of the
20th century virtually all visual advertising was photographic.


allrecipes website allrecipes October 19, 2014 at 7:06 pm

So, your sweet little parrot initiated a policy of tto bite,
or you’ve purchased a parrot that has a biiting problem.
If you have other pets how wjll they get along with the modern one.

As you’ve got by now learnt how you can tame a brand new
parrot, receive tthe bird along with you perched on your own shoulder.


Catherine October 23, 2014 at 7:35 pm

Is there a benefit in hiring someone to do the link outreach, or would you
recommend doing it ourselves?
Added this on Twitter, very useful!


discounthoarder.com January 29, 2015 at 6:50 am

An interesting discussion is worth comment.
I do think that you need to publish more about this topic, it may not
be a taboo matter but usually people don’t talk about these
topics. To the next! Best wishes!!


flaturl.com February 4, 2015 at 4:46 pm

I quite lik? reading an article that wiol make people t??nk.
Also, many thanks for allowing me to comment!


Charis March 8, 2015 at 8:26 pm

You sum the real estate taxes, interest on mortgage, state
and local income taxes, then compare those sums
with the standard deduction. s: State tax package, international, mortgage
and other deductions etc etc. It is also a good idea to have
access to a computer with Internet so that you can research deductions and credits.
The total amount you have to pay quarterly could be the smaller of
these two figures, both completely of last year’s tax liability, or 90% of the present year’s tax liability.
I recently listened to Dyer’s Excuses Begone audio program and I consider a great mind changer tool.


Leave a Comment

{ 2 trackbacks }

Previous post:

Next post: