16 Key Places To Market Your Business URL

by Jim Smith on January 5, 2011 · 42 comments

Your web site is the electronic storefront or reception area of your small business and your URL is the electronic address of that website. As such, you want to put the URL in as many places as possible, to help increase the traffic and ultimately the number of visitors to your website.

macro pixels url cliche
Creative Commons License photo credit: chrisdlugosz

Here are the top sixteen spots for your URL:

1. Business Cards
Place the URL in a noticeable location on your business cards. Good spots are under your logo or below your address.

2. Email
The URL should be a hot link and should be in the signature panel of your emails

3. Company Stationery
Again place the URL in a prominent spot so that it can be easily found.

4. Product Packaging
If done correctly you can place the URL in multiple spots on the product packaging.

5. Marketing Brochures & Business Article
Logo should be on the front and back covers. Can also be on the title page inside.

6. Social Media Sites
Join some of the online communities like Facebook (www.facebook.com), LinkedIn (www.linkedin.com), and Twitter (www.twitter.com) and promote your site.

7. Signage (Windows, Vehicles, Sidewalk, Sandwich Boards)
The URL should hold a prominent spot on all of these signs.

8. E-Mail Newsletter
You might consider creating an e-mail publication, perhaps monthly with a list of tips, industry updates, or new product information. This is a superb way to stay in touch with your customers and prospects.

9. News Releases and Media Kits
Send news releases to print and Web periodicals both in your industry and in general.

10. Advertising (Yellow pages & other)
Although these are going out of fashion, you still want to be listed in them.

11. Client Surveys
Customer surveys are a good way to keep up-to-date with customer requirements. Your URL should be in a prominent place on these surveys.

12. Giveaways & Premiums
These are good promotion tools and should always have your URL in a noticeable spot.

13. Address Stamps
Don’t forget to include the URL in the old fashioned address stamp.

14. Key Directories
A link from a directory helps you increase traffic. You should submit your URL to Yahoo! Directory (dir.yahoo.com) – you’ll have to pay for this service, the Open Directory Project (www.dmoz.com), which is free and About.com and Business.com that are also paid directories.

15. Trade Organizations and Specialized Directories
Specialized industry directories and trade associations that you may belong to are ideal places to list your URL even if it costs you a fee.

16. Direct Mail Pieces
Lastly, although this is snail mail, all pieces going to customers as well as to prospects should have the URL in a place where it is readily noticeable. There should be some call to action to get the reader to link to the URL.

These sixteen spots are some of the most effective places to market your web site and consequently your business. Now is the perfect time to review your business and put in place a 2011 web site strategy.

{ 40 comments… read them below or add one }

SUsan Wareham McGrath January 7, 2011 at 2:00 pm

Hi Jim

Great post – thank you!

Best regards
Susan

Reply

Jim Smith January 7, 2011 at 2:21 pm

Hi Susan:
Glad you found it useful.
Cheers,
Jim

Reply

Denise Netzel January 8, 2011 at 9:31 am

Great information. Thanks for sharing. I will pass this on to others.

Reply

Jim Smith January 8, 2011 at 5:05 pm

Hi Denise:
Feel free to pass along any other information you find useful.
Jim

Reply

Jim Smith January 10, 2011 at 12:42 pm

Hi Acey Gaspard:
Appreciate the post and the attribution.
Cheers,
Jim

Reply

Jeffery Bauernfeind January 19, 2011 at 2:36 am

Sweet web site , super style and design , very clean and apply pleasant.

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Jenny January 19, 2011 at 1:13 pm

I really enjoyed reading your posts. They are all well written and informative. Congratulations on you achievement.

Reply

Wade Rolles January 25, 2011 at 9:51 pm

Jim
Great ideas!

Another place might be on thank you cards sent out to customers.

Wade

Reply

Jim Smith Jim Smith January 26, 2011 at 12:45 pm

Great recommendation Wade.

Reply

Arnie Poutala January 26, 2011 at 3:26 pm

Jim,
This is an excellent list. My wife and I own an alpaca farm meaning we have 300 feet of property frontage on a road that borders one side of our property. We have signs that say Alpacas for Sale on our fence at end of the frontage. Your suggestion on all signage means we should put our URL on the sign which we have not done.
So, thanks for getting us to think about that improvement.
Arnie

Reply

Jim Smith Jim Smith January 27, 2011 at 12:49 pm

Arnie:
Literally anywhere that will be noticeable is the correct spot for your website URL.

Reply

Kelly @ Alphabetix February 9, 2011 at 4:32 pm

Great list Jim! I hadn’t thought of product placement, but that is a rockstar idea! Good to see Arnie making a comment on your blog as well!

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Jim Smith Jim Smith February 11, 2011 at 12:51 pm

Glad you discovered something useful Kelly. Appreciate the feedback.

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Project Management Sydney May 27, 2012 at 8:36 am

I think in your discussion they are all well written and informative.Sometimes we forget to put our URL on the sign.All the points are so helpful.We are now more ensure about our improvement on it.

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Jim Smith Jim Smith May 27, 2012 at 11:32 am

Thanks for stopping by and glad you found the post helpful.

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