Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

RBI seen cutting rates as demonetization rattles economy - Reuters poll - Fri, 02 Dec 2016
BENGALURU (Reuters) - The Reserve Bank of India (RBI) is expected to cut interest rates next week and economists are set to chop growth and inflation forecasts after Prime Minister Narendra Modi's currency crackdown rattled the economy and severely hurt consumption, a Reuters poll showed.

Coal minister denies plan to split Coal India, sees no value - Fri, 02 Dec 2016
BHUBANESWAR, India (Reuters) - Power and coal minister Piyush Goyal said on Friday there was no value in splitting up India's biggest coal producer Coal India Ltd and denied any plans to break it up.

Cash crunch to ease by year end; no GST delay - Jaitley - Fri, 02 Dec 2016
NEW DELHI (Reuters) - Indian Finance Minister Arun Jaitley said on Friday that a cash crunch following the scrapping of high-value banknotes would ease by Dec. 30 with the release of new 500 and 2,000 rupee notes.

CEO Chitra Ramkrishna quits NSE weeks before IPO, stuns investors - Fri, 02 Dec 2016
MUMBAI (Reuters) - National Stock Exchange stunned investors on Friday when its chief executive Chitra Ramkrishna quit for "personal reasons", only weeks before the country's biggest bourse is due to kick off its own initial public offering.

Wall St. little changed as bank rally pauses - Sat, 03 Dec 2016
(Reuters) - U.S. stocks ended little changed on Friday after a payrolls report did little to recast expectations for an interest rate hike from the Federal Reserve this month and bank stocks cooled to round out their fourth straight week of gains.

Small Business Blogs

Latest Product Innovation: Sweeter Chocolate — That’s Better for You? (Watch) - Fri, 02 Dec 2016
Trend driven innovation is helping Nestle adapt to new rules and standards around sugar while keeping the taste of their chocolate the same.

New Features from Facebook, Instagram Make Business Headlines - Fri, 02 Dec 2016
Facebook and Instagram introduced new tools for users this week. Check out what they are and who else was making news in this week's small business news and information roundup.

Ecommerce Expert Panel: Tips and Advice for How to Sell More During the Holiday Season - Fri, 02 Dec 2016
On Black Friday we held a conversation with three ecommerce experts discussing how retailers can sell more during the holiday season.

How Were Your 2016 Small Business Saturday Results? (POLL) - Fri, 02 Dec 2016
Millions of businesses participate in Small Business Saturday every year. If you participated, how were your 2016 Small Business Saturday results?

50 Ways to Grow Your Email List - Fri, 02 Dec 2016
Having a strong email list is still a must for small businesses. If you're wondering how to grow your email list, here are 50 tactics to try.