Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

Target to cut thousands of jobs, eyes $2 billion in cost cuts - Tue, 03 Mar 2015
(Reuters) - U.S. retailer Target Corp on Tuesday said it planned to cut several thousand jobs, mainly from headquarters locations, as part of a restructuring that will cut $2 billion in costs over two years.

U.S. stocks retreat from record highs, dollar dips - Tue, 03 Mar 2015
NEW YORK (Reuters) - U.S. stocks followed other equities markets lower on Tuesday, with major indexes pulling back from record highs as soft auto sales raised doubts about the U.S. economy, while the dollar fell from an 11-year peak versus a basket of currencies.

Gold dips but holds above $1,200/oz on softer dollar - Tue, 03 Mar 2015
NEW YORK/LONDON (Reuters) - Gold was down a shade on Tuesday, weighed by a brief bout of selling in choppy dealings after the metal had recovered from early losses that pulled it below $1,200 an ounce.

Oil up as Netanyahu blasts Iran in speech; Libyan forces fight - Tue, 03 Mar 2015
NEW YORK (Reuters) - Oil rebounded on Tuesday as Israeli Prime Minister Benjamin Netanyahu warned the Obama administration against accepting a weak nuclear deal with Iran, and rival Libyan forces targeted oil terminals in the African nation.

Benettons expect binding offers for WDF by mid-March - sources - Tue, 03 Mar 2015
MILAN (Reuters) - Italy's Benetton family expects binding offers for its majority stake in the world's No. 2 duty free operator World Duty Free by mid-March, two sources close to the matter said on Tuesday.

Small Business Blogs

How to Price Items Fairly for Customers - Tue, 03 Mar 2015
When businesses think about marketing, they often consider things like advertising, social media, and in-person sales. But pricing is another very important aspect of marketing that some businesses don’t consider as much as they should. The price of an item can have a big impact on whether or not people decide to buy it. So ...

BlackBerry Jumps Into Mid-Range Market with Leap Phone - Tue, 03 Mar 2015
On March 3, at the Mobile World Conference in Barcelona, Blackberry announced its latest smartphone. The new BlackBerry Leap is an all-touch smartphone boasting a reasonable price tag, the company says. Here are some specs to sink your teeth into: The BlackBerry Leap sports a 5-inch HD display, BlackBerry 10 OS, 16GB of storage, and an 8MP ...

5 Things to Know About Filing Tax Extensions for Business - Tue, 03 Mar 2015
As the tax filing deadline for returns draws near, there’s really no reason to panic. You can easily obtain more time to file. For the record, this year’s deadlines are March 16 for calendar year corporations. That includes C- and S- corporations. The deadline to file is April 15 for all other companies. But again, if ...

How Can Twitter Website Cards Help Your Business? - Tue, 03 Mar 2015
Small business owners already use Twitter as a platform for promoting their businesses and brands. But another lesser known Twitter tool may be even more effective at getting followers to really engage. That feature is called a Twitter Website Card. Twitter recently held one of its #TwitterAcademy webinars to further explain its use. And Small ...

Best Places to Find Coupons and Discounts for Your Small Business - Tue, 03 Mar 2015
You’ve just loaded up your shopping cart with must-haves for your business. And you’re about to complete an online order that you believe is saving your company a bundle if you’d gone to a brick-and-mortar store (or stores) for everything. The total looks good and you’re about to hit the button to send a payment. ...