Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
Request A Consultation

 

Other Services

Business Planning Access To Capital Social Media Marketing Search Engine Optimization

To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

GM to invest $12 bln in China and plans more plants - Sun, 20 Apr 2014
BEIJING (Reuters) - U.S. car giant General Motors Corp (GM) plans to invest $12 billion in China from 2014 to 2017 and build more plants next year as it steps up its presence to compete with aggressive rivals in the world's largest auto market.






In the driving seat: China's yuppies are new market force for global automakers - Sun, 20 Apr 2014
SHANGHAI/BEIJING (Reuters) - Global automakers are scrambling to meet the demands of China's young urban professionals, who want a car that makes them stand out, yet don't always have the money to splurge on a top-end model.






Hyundai Motor unveils small SUV concept for China, to launch this year - Sun, 20 Apr 2014
SEOUL (Reuters) - South Korea's Hyundai Motor on Sunday unveiled its small sport utility vehicle (SUV) concept targeted at the Chinese market, planning to join a flurry of rivals in tapping the growing segment in the world's biggest market.






Rajaratnam's brother loses bid to dismiss insider trading charges - Sun, 20 Apr 2014
NEW YORK (Reuters) - Rengan Rajaratnam, the younger brother of imprisoned hedge fund manager Raj Rajaratnam, on Friday lost a bid to dismiss some of the insider trading charges leveled against him last year.






VW has agreed budget car concept, design - manager - Sun, 20 Apr 2014
BEIJING (Reuters) - Volkswagen has agreed the basic concept and design of a budget car for emerging markets, a VW manager told Reuters, nearing the project's completion after a long struggle to meet cost targets for the vehicle.






Small Business Blogs

“The Obstacle is the Way” Gives Unusual Advice for Success - Sun, 20 Apr 2014

How many times have you said, or thought, “This is HARD!  I don’t want to!” If you’re like most entrepreneurs (and you’re honest with yourself), this conversation happens multiple times on a daily basis.  Most of the time, it’s in your head and most of the time you push through it anyway. So what is ...

The post “The Obstacle is the Way” Gives Unusual Advice for Success appeared first on Small Business Trends.

Our Latest List of Events and Awards – Are you Attending? - Sat, 19 Apr 2014

Welcome to our latest curated list of events, contests and awards for small businesses, solo entrepreneurs and growing companies.  Check out the upcoming events and awards below.  To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar. Featured Events, Contests and Awards ICON14 by ...

The post Our Latest List of Events and Awards – Are you Attending? appeared first on Small Business Trends.

Automate Your Business Where Possible and Boost Employee Productivity - Sat, 19 Apr 2014

It’s time again for our Small Business Trends community news and information roundup. Much of the talk lately on small business blogs and communities is about automation and improving productivity. But there’s plenty about branding and content management too. Enjoy. Should You Automate Your Accounts Payable? (Mineraltree) Automation might seem a universal good for most ...

The post Automate Your Business Where Possible and Boost Employee Productivity appeared first on Small Business Trends.

Meme Marketing Hits Mainstream: Grumpy Cat Wins at MTV Movie Awards - Sat, 19 Apr 2014

Internet meme marketing celebrity Grumpy Cat hit the red carpet recently at the MTV Movie Awards. And she even left with her very own award, which we imagine didn’t exactly bring a smile to the feline’s face. So what award did she win, anyway? Best cat? No. Best Meme? No. Grumpiest face? Well, sort of. ...

The post Meme Marketing Hits Mainstream: Grumpy Cat Wins at MTV Movie Awards appeared first on Small Business Trends.

Got 2 Hours and a Management Challenge? Read “Managing Your Business” - Sat, 19 Apr 2014

Do you know why your business isn’t growing?  It’s probably because you think you know how to manage it all.  But, if you find yourself thinking you have too much to do, thinking you don’t have enough time and thinking, “I should not have to deal with this,” then guess what – you are in ...

The post Got 2 Hours and a Management Challenge? Read “Managing Your Business” appeared first on Small Business Trends.