Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

Markets Weekahead - Markets focus on RBI policy review; rate cut to boost - Sat, 29 Nov 2014
Investors to focus on the Reserve Bank of India's monetary policy review due on Tuesday.






U.S. crude down 10 pct post-OPEC, Brent breaks below $70 - Fri, 28 Nov 2014
NEW YORK (Reuters) - U.S. crude tumbled 10 percent in its biggest one-day drop in more than five years on Friday, and benchmark Brent broke below $70 a barrel, as OPEC's decision not to cut output sent oil traders and analysts scurrying to find a new trading floor.






Falling energy shares weigh on global equities, oil down - Fri, 28 Nov 2014
NEW YORK (Reuters) - Crude oil tumbled on Friday, knocking down both energy-related shares and currencies after OPEC's decision a day earlier not to cut output reinforced prospects of a worldwide oil supply glut.

Energy shares plummet in quiet session, retailers up - Fri, 28 Nov 2014
NEW YORK (Reuters) - U.S. energy shares saw heavy pressure on Friday as crude oil tumbled to a multi-year low, though consumer stocks lifted broader indexes in a quiet, holiday-shortened session.

India eases gold import rule in surprise move - Fri, 28 Nov 2014
MUMBAI (Reuters) - India has scrapped a rule mandating traders to export 20 percent of all gold imported into the country, in a surprise move that could cut smuggling and raise legal shipments into the world's second-biggest consumer of the metal after China.






Small Business Blogs

SBA Touts #DineSmall, Web Host Sells Shares, More - Fri, 28 Nov 2014

The U.S. Small Business Administration is asking customers to #DineSmall this Small Business Saturday. A major Web hosting company put millions of shares of stock up for sale this week. And a crowdfunded tablet is ready to go. These stories and more await you in this week’s Small Business Trends news and information roundup. Enjoy! ...

The post SBA Touts #DineSmall, Web Host Sells Shares, More appeared first on Small Business Trends.

Kitchen Arts & Letters Bookstore Sticks to One Topic: Food - Fri, 28 Nov 2014

When it comes to serving a niche market, Nach Waxman may just take the proverbial cake. For more than three decades, Waxman has owned and operated The Kitchen Arts & Letters bookstore in Manhattan. It’s a store selling books on just one subject: food. New and vintage, the store is stacked with its fair share ...

The post Kitchen Arts & Letters Bookstore Sticks to One Topic: Food appeared first on Small Business Trends.

Three Tactics Let Physical Stores Benefit from Webrooming - Fri, 28 Nov 2014

Remember when retailers were in a panic about a new trend called showrooming? The showrooming concept where consumers come into your store to look at, touch and try on products, but then search for lower prices and buy them online from your competition struck fear into retailers’ hearts. However, this year, it seems the concept ...

The post Three Tactics Let Physical Stores Benefit from Webrooming appeared first on Small Business Trends.

Pilgrim Deals on the First Black Friday? - Fri, 28 Nov 2014

Thanksgiving is maybe my favorite holiday of all. There’s the turkey and the stuffing and the pie. There’s the sentiment and the family and the leftovers. Black Friday, however, I have mixed feelings about. Listen, I love a sale as much as the next guy. But in recent years, it’s become a weird and progressively ...

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Kid Inventors Come Up With Creative Environmental Solutions - Thu, 27 Nov 2014

The De-Waster 5000 is a helicopter that scoops plastic out of landfills and the ocean then uses a flamethrower to melt the trash into beds for homeless people. It’s not a real product. But it is a creative prototype that was thought up by a 10-year-old as part of the Global Childrens’ Designathon. The event ...

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