Small Business Marketing And Consulting
The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you. YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.
Is This You?
| 1 – 50 employees Revenue < $50 million Any industry Over 1 year in business Which favorite customers? No marketing message |
Startup Any industry <1 year in business No business plan Which customers to target? What marketing message? |
Learn more Request A Consultation |
Other Services
| Business Planning | Access To Capital | Social Media Marketing | Search Engine Optimization |
To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.
Small Business News
You’re the Boss Blog: How Newt Gingrich Benefits From His S Corporation - Fri, 03 Feb 2012
The structure is not often used by someone whose income comes from writing books, giving talks and doing consulting work.
You’re the Boss Blog: Why Would a Plumber Need Social Media? - Fri, 03 Feb 2012
One reader thinks social media marketing is a waste of time for most "blue collar" small businesses. Does anyone disagree?
You’re the Boss Blog: Citibank Tries a New Approach to Small-Business Lending - Thu, 02 Feb 2012
The bank will provide most of the capital but the funds will actually be dispersed by a small-business advisory firm.
You’re the Boss Blog: Have You Had Success Hiring Independent Contractors? - Wed, 01 Feb 2012
If you don't understand the rules, it's easy to get into trouble.
Small-Business Guide: Hiring Contractors Without Getting Into Trouble - Thu, 02 Feb 2012
The government has been cracking down on companies that treat workers as contractors for wage, tax and benefit purposes, but as employees when it comes to their work duties.
Small Business Management Videos
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Small Business Blogs
Grow Yourself: Attend One of These Small Biz Events - Sat, 04 Feb 2012
Every two weeks we put together a list of key events for small businesses and entrepreneurs. The following Small Business Events Guide contains worthwhile events for those wanting to grow their businesses:
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Small Biz Success Summit 2012
February 1 – 23, 2012 – Online
Presented by Social Media Examiner, this mega-event is designed to help you grow your small business using social media. There’s no travel! You simply attend this online event fromRead More
From Small Business Trends
Grow Yourself: Attend One of These Small Biz Events
Get Ready To Shake The World - Sat, 04 Feb 2012
Have you noticed that there is a whole new personality and a new way of being to successful entrepreneurship? Just compare the successful entrepreneurs from one hundred years ago and those of today – there is a subtle difference about how Andrew Carnegie built his business and how Larry Page and Sergey Brin built Google.
This new theme of being successful is what James Marshall Reilly (@reillytweet) explores in his book Shake the World: It’s NotRead More
From Small Business Trends
Get Ready To Shake The World
Cautious Optimism For Small Business - Fri, 03 Feb 2012
Jobs. What’s more important to an economy (and a household for that matter) than for people to be working? Of course there’s many factors but no matter who you are, employment and jobs are right up there at the top of the list of what is needed for a healthy and vibrant economy. That’s why I am rejoicing at today’s jobs report.
The jobs report that came out today said that unemployment is at a 3 yearRead More
From Small Business Trends
Cautious Optimism For Small Business
How One Company Spent Zero on Marketing - Fri, 03 Feb 2012
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is being invested in marketing yet enough was earned to profit and expand. Intrigued? Read on.
Unfair Advantage
I’m a big proponent ofRead More
From Small Business Trends
How One Company Spent Zero on Marketing
Matt Trifiro of Desk.com: Meeting Customer Service Expectations in a Social World - Fri, 03 Feb 2012
The Rolling Stones proudly sang, “Time is on my side, yes it is.” These days, time seems to be an adversary that everyone is fighting, especially when it comes to social media and small business. Unlike large corporations, small businesses do not have the ability to hire teams of individuals to monitor and respond to customer service issues on social media sites. So what’s a small business to do? Matt Trifiro joins Brent Leary to offer a solution.
*Read More
From Small Business Trends
Matt Trifiro of Desk.com: Meeting Customer Service Expectations in a Social World
