Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

India makes crucial tweaks to push through stalled GST reform - Wed, 27 Jul 2016
NEW DELHI (Reuters) - The Indian government on Wednesday made crucial ammendments to its goods and services tax bill in a move to enlist the support of opposition parties as well as state governments.

Bharti Airtel blames Nigerian losses as Q1 net profit drops 31 percent - Wed, 27 Jul 2016
NEW DELHI (Reuters) - India's largest telecom network operator, Bharti Airtel Ltd, reported a 30.8 percent fall in first-quarter net profit on Wednesday, blaming an adverse foreign exchange impact in Nigeria, although it beat analysts' estimates.

India orders four maritime spy planes from Boeing, bolsters navy - Wed, 27 Jul 2016
NEW DELHI (Reuters) - India signed a contract on Wednesday to buy four maritime spy planes from Boeing Co for about $1 billion, defence and industry sources said, aiming to bolster the navy as it tries to check China's presence in the Indian Ocean.

Fed keeps rates unchanged, says risks to outlook reduced - Thu, 28 Jul 2016
WASHINGTON (Reuters) - The Federal Reserve left interest rates unchanged on Wednesday but said near-term risks to the U.S. economic outlook had diminished, opening the door to a resumption of monetary policy tightening this year.

Wall Street recovers after Fed keeps rates steady - Wed, 27 Jul 2016
(Reuters) - Wall Street cut losses on Wednesday after Federal Reserve left interest rates unchanged but opened the door to a resumption of monetary policy tightening this year.

Small Business Blogs

Zoho Introduces Email for Sales People, Marketplace and More - Wed, 27 Jul 2016
An email client just for sales pros? That's what Zoho's introducing. It's designed to reduce a lot of the back-and-forth from app to app and platform to platform that results in lost contacts, missed requests and lost money.

4 Responsibilities Awaiting You When Launching Your Business - Wed, 27 Jul 2016
There are lots of responsibilities with launching your own business. Here are some of the top ones that you can't afford to ignore.

2-Minute Whirlwind Tour Of Sage Summit 2016 - Wed, 27 Jul 2016
Check out this video blitz through this week's annual Sage Summit conference.

8 Traffic Driving Super-Tips For Your Content - Wed, 27 Jul 2016
Get your content in front of more eyes with these excellent tips for driving traffic to your site.

Spotlight: BeeSmart Provides Social Media Services for $75 a Month - Wed, 27 Jul 2016
BeeSmart Social Media provides small businesses a solution for potentially spending too much time and money into their social presence.