Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
Request A Consultation

 

Other Services

Business Planning Access To Capital Social Media Marketing Search Engine Optimization

To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

Asian stocks dip, euro stuck near one-year lows - Tue, 02 Sep 2014
TOKYO (Reuters) - Asian shares drifted lower on Tuesday, with momentum from prior gains fading as investors were left short of cues with the U.S. markets closed on Monday, while the euro continued to probe one-year lows in the uncertainty over the European Central Bank's policy decision later this week.






European investors look past Ukraine, focus on ECB - Mon, 01 Sep 2014
LONDON (Reuters) - European markets advanced despite the conflict in Ukraine, focusing on whether the European Central Bank will announce plans for economic stimulus when it meets this week.






RBI amends Basel III guidelines for banks - Mon, 01 Sep 2014
MUMBAI (Reuters) - Indian banks can now issue Tier 2 capital with a minimum original maturity of 5 years as against 10 years previously, the Reserve Bank of India (RBI) said in a notification on Monday, amending some guidelines on Basel III implementation in India.






Govt seeks bids from banks to manage PFC, REC share sales - Mon, 01 Sep 2014
MUMBAI (Reuters) - The government on Monday invited bids from investment banks to manage planned share sales in state-run Power Finance Corp Ltd (PFC) and Rural Electrification Corp Ltd (REC), which could raise a combined $515 million.






Balance of payments rises on robust dollar inflows - Mon, 01 Sep 2014
MUMBAI (Reuters) - India's balance of payments was in surplus for a third straight quarter in April-June, even though the current account deficit widened sharply from the previous quarter due to rising imports, data showed on Monday.






Small Business Blogs

4 Reasons Business Productivity Software Means Better Business – Period - Mon, 01 Sep 2014

Business Productivity Software (BPS) promises to deliver a lot more bang for its buck, both initially and over time, for companies of nearly every shape and size. So What is BPS? Different from standard productivity software, BPS is a revolutionary new approach for integrating systems, people, and business processes. It’s primary focus is to allow ...

The post 4 Reasons Business Productivity Software Means Better Business – Period appeared first on Small Business Trends.

Is the ALS Ice Bucket Challenge Working? Numbers Say Yes! - Mon, 01 Sep 2014

Over the last few weeks, the ALS Ice Bucket Challenge has gone viral prompting millions of videos. The ALS Ice Bucket Challenge marketing campaign was created to help find a cure for Amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease, by raising awareness and collecting monetary donations. We’ve all seen the videos on ...

The post Is the ALS Ice Bucket Challenge Working? Numbers Say Yes! appeared first on Small Business Trends.

5 Career Damaging Moves You Need to Avoid Making - Mon, 01 Sep 2014

Careers aren’t made overnight, but a few mistakes can easily derail your career pretty quickly. Whether you’re complacent in your current position, or you’re swept up in office politics, there are many career damaging moves and snafus seasoned professionals can run into. “People make a lot of mistakes in their careers, some are small and ...

The post 5 Career Damaging Moves You Need to Avoid Making appeared first on Small Business Trends.

How to Properly Handle Your Company’s Meeting Minutes - Mon, 01 Sep 2014

If you have incorporated your business as an S Corporation or a C Corporation, most states require that you keep careful records of the company’s activities. Every time your board of directors meets, your company needs to keep a record on file for regulatory compliance purposes. There is a long list of possible transaction and ...

The post How to Properly Handle Your Company’s Meeting Minutes appeared first on Small Business Trends.

Microsoft Temporarily Cuts the Price on the Surface 2 - Mon, 01 Sep 2014

Microsoft is cutting the price on its Surface 2 just a month after cuts to the prices of its Surface Pro 2 devices. The Surface 2 runs the much-maligned Windows 8 RT operating system. Microsoft will be taking $100 off the regular prices of the tablets. That means the 32GB Surface 2 will now cost ...

The post Microsoft Temporarily Cuts the Price on the Surface 2 appeared first on Small Business Trends.