Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

ICICI Bank profit falls as bad loan provisions surge - Fri, 29 Jul 2016
MUMBAI (Reuters) - ICICI Bank Ltd, India's top private sector lender by assets, reported first-quarter profit fell about 25 percent as its provisions for bad loans more than doubled.

L&T June quarter profit falls short of estimates - Fri, 29 Jul 2016
MUMBAI (Reuters) - Construction firm Larsen & Toubro Ltd reported a quarterly profit well below analysts' estimates, as several of its local infrastructure orders were deferred, leading to a decline in domestic business.

EXCLUSIVE - Liberty Global, Vodafone to win EU approval for Dutch tie-up - sources - Fri, 29 Jul 2016
BRUSSELS (Reuters) - U.S. cable group Liberty Global and UK telecoms firm Vodafone are set to win EU antitrust approval for their plan to merge their Dutch operations after offering minor concessions, two people familiar with the matter said on Friday.

U.S. growth lackluster as firms run down inventories - Fri, 29 Jul 2016
WASHINGTON (Reuters) - U.S. economic growth unexpectedly remained tepid in the second quarter as inventories fell for the first time in nearly five years and business investment remained weak, offsetting robust consumer spending.

Tech stocks power Wall Street recovery, S&P hits new high - Fri, 29 Jul 2016
REUTERS - Wall Street turned positive in afternoon trading on Friday, with the S&P 500 index hitting a record intraday high for the seventh time this month, as gains in Alphabet and Amazon more than made up for losses in energy shares.

Small Business Blogs

Facebook Successfully Tests Drone, Pinterest Adds Buyable Pins to Web, More - Fri, 29 Jul 2016
Two social media sites were busy with big developments this week and they're topping our headlines amid a busy week for small businesses in this small business news and information roundup.

Judy Chan of Urban Airship: 82 Percent of Millennials More Likely to Use a Loyalty Card on Their Mobile Device - Fri, 29 Jul 2016
Judy Chan of Urban Airship discusses the impact of mobile wallets for small businesses and benefits of loyalty programs.

5 Ways to Get Cash Fast - Fri, 29 Jul 2016
Sometimes, no matter how much planning you've done, you need money ... and fast. Today, there are more and more options to get you that emergency funding to help your business.

15 Things You Will Need for Your Internet Home Business - Fri, 29 Jul 2016
More and more people are staying right at home to run their small business. And there are more opportunities to do so. Here is a rundown of what you'll need at home to run your business effectively.

Watch Out for Modobag! It’s Motorized Luggage You Can Ride — Really - Fri, 29 Jul 2016
The airport tram car is so 20th Century. Get ready for people zipping around the terminals on their luggage if this project gets off the ground. Is there a turbo model?