Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

Ferdinand Piech resigns, ending an era at Volkswagen - Sat, 25 Apr 2015
HAMBURG/FRANKFURT (Reuters) - Ferdinand Piech, a towering figure at Volkswagen for more than two decades, resigned as its chairman on Saturday after losing a showdown he had provoked with Chief Executive Martin Winterkorn, ending an era at the iconic German carmaker.

Volkswagen senior board members say mutual trust was lost - Sat, 25 Apr 2015
FRANKFURT (Reuters) - A panel of senior supervisory board members at Volkswagen said a loss of trust was to blame for the unexpected departure of Chairman Ferdinand Piech announced on Saturday.

Germany hints at preparations of a Plan B on Greece - Sat, 25 Apr 2015
RIGA (Reuters) - German Finance Minister Wolfgang Schaeuble hinted on Saturday that Berlin was preparing for a possible Greek default, drawing a parallel with the secrecy of German reunification plans in 1989.

Isolated in debt talks, Greek finance rebel gets the cold shoulder - Sat, 25 Apr 2015
RIGA (Reuters) - As the buses carrying European finance ministers left for a gala dinner in the Latvian capital on Friday night, one of the party hung back at the hotel and then wandered off alone into the dusk.

RBI chief Rajan calls for formal financing routes for farmers - report - Sat, 25 Apr 2015
MUMBAI (Reuters) - Reserve Bank of India Governor Raghuram Rajan called for an urgent expansion of formal financing routes for farmers after a spate of suicides in the country, the Business Standard said on Saturday, citing the Press Trust of India.

Small Business Blogs

Get Out There and Connect at Business Events This Week - Sat, 25 Apr 2015
Don’t let your business cards collect dust and go to waste. Get out and network at one of the many business events happening this week. You can show your value to new contacts all the while picking up useful tips and knowledge. There will be plenty of chances with events happening from coast to coast ...

Secrets to Make Your Business Stand Out - Sat, 25 Apr 2015
In today’s business world, it can be difficult to differentiate your business from all the others out there in your industry. That means you need to play up your business’s strengths in order to really stand out. Members of the small business community know a bit about standing out from the crowd. Here are some ...

Tech Startup Viddler is a Hometown Success Story - Sat, 25 Apr 2015
When Donna DeMarco and Robert Sandie launched their interactive online video startup, they didn’t move it to a major tech hub like Silicon Valley. Instead, they kept their company, Viddler, headquartered in Bethlehem, Pennsylvania. And DeMarco thinks that decision has ultimately been beneficial for the business. The pair originally met in a class at Lehigh ...

Can You Really Start a Business in 27 Days? - Sat, 25 Apr 2015
It’s time for another 30-day business advice book. Bill Curtis and Bryan Pace promise to help any willing entrepreneur go from a business newbie to a thriving business owner in under 30 days. Try 27 days. In their book, aptly titled “How to Start a Business in 27 Days: A Step-by-Step Guide That Anyone Can ...

Android Wear Adds Gestures, WiFi and More - Fri, 24 Apr 2015
The battle of the smart watches has begun before the Apple Watch has even made it onto the wrists of awaiting customers. Google has announced a new Android Wear update that the company claims will make its wearables more helpful and functional. A number of new features will be coming with this update. Users will now be ...