Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

China's Oct factory growth unexpectedly hits 5-month low - official PMI - Sat, 01 Nov 2014
BEIJING (Reuters) - China's factory activity unexpectedly fell to a five-month low in October as firms fought slowing orders and rising costs in the cooling economy, reinforcing views that the country's growth outlook is hazy at best.






M&M Q2 net profit down 4 percent, hit by poor monsoon - Sat, 01 Nov 2014
NEW DELHI (Reuters) - Automaker Mahindra and Mahindra Ltd posted a 4 percent drop in second-quarter net profit, missing analyst estimates, after a poor and delayed monsoon hit demand for its tractors.






Jefferies CEO, chairman take drug tests - Sat, 01 Nov 2014
(Reuters) - Jefferies Group LLC said on Friday Chief Executive Rich Handler, Chairman Brian Friedman and executives at its healthcare division were tested negative for drug usage, after one of its investment banking head was accused of drug abuse.






Exclusive - U.S. probing Standard Chartered over Dubai banking: sources - Fri, 31 Oct 2014
NEW YORK (Reuters) - U.S. authorities are investigating London-based Standard Chartered Plc for potential U.S. sanctions violations connected to its banking for Iranian-controlled entities in Dubai, according to people familiar with the probe.






Dow, S&P 500 end at record highs; BoJ move adds fuel to rally - Fri, 31 Oct 2014
NEW YORK (Reuters) - The Dow and S&P 500 ended at record highs on Friday and other indexes posted strong gains for a second week after the Bank of Japan's surprise move to ramp up its stimulus program.






Small Business Blogs

Top Stories: New iMac, Yosemite Update Premiered - Fri, 31 Oct 2014

Apple is premiering new technology. And that includes tools and features helpful to small businesses too. You’ll find details on these and other important small business stories in this week’s small business news and information roundup. Tech Tools Apple Claims the New 5K Retina iMac Has the Best Resolution – Ever Apple claims its new 5K ...

The post Top Stories: New iMac, Yosemite Update Premiered appeared first on Small Business Trends.

See What Happened at the Small Business Influencer Awards and Summit - Fri, 31 Oct 2014

Small business owners, tech company executives, other people who support the small business community — all gathered last week for the Small Business Summit and the 4th Annual Small Business Influencer Awards ceremony immediately afterward. The two events were held at CUNY Graduate Center just down the street from the Empire State Building in Manhattan. ...

The post See What Happened at the Small Business Influencer Awards and Summit appeared first on Small Business Trends.

Teachings About Fear and Uncertainty in Business – Maybe? - Fri, 31 Oct 2014

I’m a planner by trade. I always had a plan. (Pardon my bragging, but I’m the first name that comes up in unpaid search when you Google “business plan expert.”) But I never truly believed the plan or trusted it. In fact, for me at least, understanding uncertainty in business (and life), and living with ...

The post Teachings About Fear and Uncertainty in Business – Maybe? appeared first on Small Business Trends.

Mary Lou Song of Fuel451: Using Ad Tech to Turn Videos into Digital Marketing Campaigns - Fri, 31 Oct 2014

According to a report earlier this year by ZenithOptimedia, global ad spending is on track to grow 5.5% this year to $537 billion, with Internet advertising expected to account for almost one-quarter of that, at $121 billion. And while Google and others has lead the way when in driving Internet ad revenue, social media and ...

The post Mary Lou Song of Fuel451: Using Ad Tech to Turn Videos into Digital Marketing Campaigns appeared first on Small Business Trends.

A Jack O’ Melon? Sigh…Back to Square One - Fri, 31 Oct 2014

I remember in one of my pre-cartooning jobs there was talk of creating a company website (this was a while ago). A committee was formed and I was a part of it. Now, I love websites and the Internet. And I thought I had some good ideas on how to move forward. A lot ...

The post A Jack O’ Melon? Sigh…Back to Square One appeared first on Small Business Trends.