Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

Oil up modestly on volatile Wall Street; awaits jobs, rig data - Thu, 03 Sep 2015
NEW YORK (Reuters) - Oil prices inched higher on Thursday in see-saw trade, tracking gains in Wall Street equities for a second straight day despite a weekly build in U.S. crude inventories that weighed on the outlook for oil.

U.S. sanctions against Chinese firms could be next week - FT - Thu, 03 Sep 2015
(Reuters) - The United States is preparing to sanction Chinese companies connected to the cyber theft of U.S. intellectual property as early as next week, the Financial Times reported on Thursday.

Wall Street higher ahead of key U.S. jobs data - Thu, 03 Sep 2015
(Reuters) - Wall Street rose on Thursday after European Central Bank chief Mario Draghi hinted at additional stimulus measures and ahead of a key U.S. jobs report that could figure in the Federal Reserve's decision about when to lift interest rates.

India cancels foreign funding licence of Greenpeace local unit - Thu, 03 Sep 2015
NEW DELHI (Reuters) - India's government has cancelled a licence that allowed Greenpeace International's Indian unit receive donations from abroad, the environmental group said on Thursday.

As Fed ponders interest rate rise timing, markets overshadow U.S. jobs report - Thu, 03 Sep 2015
NEW YORK (Reuters) - In calmer times the U.S. employment report due to be published on Friday would be the Federal Reserve's best and last economic signal before it decides whether to raise interest rates later this month for the first time in nearly a decade.

Small Business Blogs

AOL Agrees To Acquire Mobile Ad Marketplace, Millennial Media - Thu, 03 Sep 2015
AOL has entered into an agreement to purchase the mobile advertising company Millenial Media. The deal comes after Verizon's $4.4 billion acquisition of AOL earlier this year.

8 SEO Tools That Track Local Google Rankings - Thu, 03 Sep 2015
With the amount of local mobile searches on the rise every day, having a wise local marketing strategy is necessary. Here are 8 tools that will help amplify your local search results.

GoDaddy Expands Small Business eCommerce Options - Thu, 03 Sep 2015
GoDaddy is following the trend of website companies offering more add-ons to their services available to small businesses. The company has unveiled a trio of services that small businesses can use to boost their Web presence and integrate their sites more into their daily operations.

Use the 5 Senses for a Great Customer Experience - Thu, 03 Sep 2015

Tech Companies Setting New Standard in Parental Leave for Employees - Thu, 03 Sep 2015
Tech companies are trying to raise the bar when it comes to compassion for its workers. A new study found that companies like Microsoft and Netflix, especially, are offering the most paid maternity and paternity leave in the U.S. now. Companies, of course, aren't mandated to give any paid time off for parental responsibility.