Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

Indian markets closed on Monday for public holiday - Mon, 26 Jan 2015
REUTERS - Indian stock, debt and currency markets are closed on Monday for a public holiday. Trading will resume on Tuesday.

India turns to corner shops, mobile phones for banking revolution - Mon, 26 Jan 2015
NEW DELHI/MUMBAI (Reuters) - India is betting that mobile phone vendors, fuel stations and corner stores can help it put basic banking within the grasp of hundreds of millions of its poor people living beyond the reach of traditional bank branches.

"We have a deal" - insurance may unlock India-U.S. atomic trade - Sun, 25 Jan 2015
NEW DELHI (Reuters) - Prime Minister Narendra Modi and U.S. President Barack Obama unveiled a plan centred on insurance on Sunday that they hope will convince U.S. companies to build nuclear power stations in India, but stopped short of demands to soften a liability law.

Obama reveals nuclear breakthrough on landmark India trip - Sun, 25 Jan 2015
NEW DELHI (Reuters) - In a glow of bonhomie, U.S. President Barack Obama and Indian Prime Minister Narendra Modi unveiled plans to unlock billions of dollars in nuclear trade and to deepen defence ties, steps they hope will establish an enduring strategic partnership.

Factbox - Obama and Modi unveil India nuclear trade breakthrough - Sun, 25 Jan 2015
REUTERS - U.S. President Barack Obama and Prime Minister Narendra Modi unveiled a deal aimed at unlocking billions of dollars in nuclear trade and deepening defence ties, steps both sides hope will help establish an enduring strategic partnership.

Small Business Blogs

Solar Roadways Startup Hopes to Save The World - Sun, 25 Jan 2015
Ice and snow-covered and pothole-scarred roads are just some of the dangers on the road, especially this time of year. Imagine an end to all that but more. Like, roads that pay for themselves, keep themselves above freezing, and could even power our homes and businesses. That’s a goal of Scott and Julie Brusaw. They’ve ...

6 Ways CRM Powers Your Sales Pipeline - Sun, 25 Jan 2015
To rise to the next level, a business must leverage the right tools to streamline and automate processes that drive sales and marketing performance. For businesses at the tipping point of growth, moving to a CRM solution can significantly boost marketing campaigns, accelerate sales opportunities and maximize customer engagement. What is CRM? Customer Relationship Management is a ...

Adobe FormsCentral Service Retired Due To Lack of Use - Sun, 25 Jan 2015
Small businesses relying on Adobe’s FormsCentral to collect information from their customers or employees will have to find an alternative soon. Adobe has decided to scrap FormsCentral. After three years, not enough people were using the service to justify keeping it online. This service from Adobe allows users to create forms like registrations, applications, or ...

Plans to Prosper: Small Biz Marketing Doesn’t Mean Small Impact - Sun, 25 Jan 2015
As a small business owner, you have been told more than a million times, “You need to market your business. It won’t promote itself.” And many small business owners would gladly agree. But implementing that advice is harder than it sounds. With all of the marketing advice out there, how do you know where to ...

Week Is a Busy One For Online Business Events - Sat, 24 Jan 2015
If your looking for online business events, this week could be  particularly busy one. The new year is well under way and there are lots of events coming up to keep you busy. Lots will also be happening in locations as different as New York and even in Israel for those interested in events they ...