Small Business Marketing And Consulting
The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you. YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.
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|1 – 50 employees
Revenue < $50 million
Over 1 year in business
Which favorite customers?
No marketing message
<1 year in business
No business plan
Which customers to target?
What marketing message?
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|Business Planning||Access To Capital||Social Media Marketing||Search Engine Optimization|
To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.
Small Business News
Aviation officials see global emissions deal possible by 2020 - Tue, 21 May 2013
GENEVA (Reuters) - Senior officials from business and commercial aviation voiced cautious optimism that a long-sought worldwide framework to reduce aviation's carbon emissions could be in place by 2020.
Microsoft unveils Xbox One with Spielberg, Activision tie-up - Tue, 21 May 2013
REDMOND, Washington (Reuters) - Microsoft Corp gave the world a first look at its new Xbox One on Tuesday, announcing that its first gaming console in eight years will come with exclusive video and software content, including a "Halo" series produced by Steven Spielberg.
U.S. Senate panel OKs changes sought by tech firms in immigration bill - Tue, 21 May 2013
WASHINGTON (Reuters) - A Senate panel voted on Tuesday to make it easier for U.S. companies to hire foreign workers as part of a broad immigration bill being debated in Congress.
With wary eye on the U.S., China courts India - Tue, 21 May 2013
NEW DELHI (Reuters) - Chinese Premier Li Keqiang, smiling and effusive, was out to smooth ruffled feathers in India this week, promising to ease tensions and increase trade between Asia's fastest growing economies in his first trip overseas since taking office.
Fed officials dampen talk of imminent bond buying cutback - Tue, 21 May 2013
NEW YORK/FRANKFURT (Reuters) - Two senior Federal Reserve officials on Tuesday played down the chances that the U.S. central bank would signal a readiness to reduce its bond buying at its meeting next month, dampening speculation the Fed's ultra-easy monetary policy might end soon.
Small Business Blogs
How Mansa Systems Crossed $2M Leveraging Salesforce AppExchange - Tue, 21 May 2013
In 2006, the concept of cloud computing was just beginning to gain ground. Siva Devaki saw the Cloud as a means to achieve his longtime dream of building a full-service IT company. He decided to leave his secure career working for large companies such as Oracle and VeriSign. Drawing upon his past experience with Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) applications, Siva launched his venture that same year.
Initially, Siva focused his work on the Cloud computing Read More
The post How Mansa Systems Crossed $2M Leveraging Salesforce AppExchange appeared first on Small Business Trends.
Hangout Magix: New Tool Lets You Add Branding to Google Hangouts - Tue, 21 May 2013
A new tool is available to give users options when it comes to Google Hangout graphics. Hangout Magix was unveiled on May 4 by entrepreneurs Alex Kozak and Bertrand Diouly.
The app is intended to work alongside Hangout Toolbox, a Google+ extension that is available on the left sidebar of Google Hangouts.
“Hangout Toolbox already lets you add some graphic elements to your presentations, but it’s very basic,” said Kozak. “Hangout Magix gives you more options.”
The tool requires Read More
The post Hangout Magix: New Tool Lets You Add Branding to Google Hangouts appeared first on Small Business Trends.
Self-Employment Do and Don’ts: Create the Right Balance - Tue, 21 May 2013
When you are planning to start your new business and become self-employed, you need to know about the things you need to do. But that is not all. You also need to know about the things you need NOT do.
Properly Balancing Do and Don’ts
Customers – Too Few or Too Many?
It is true that the chances of failure of a new business increase when it cannot generate sales. However, it is also equally true that the chances of Read More
The post Self-Employment Do and Don’ts: Create the Right Balance appeared first on Small Business Trends.
Main Streets May Soon Be Without a Bank - Tue, 21 May 2013
Is the main street bank becoming a thing of the past? Over the last three years, banks have been steadily closing branches around the country. Many small communities are finding themselves without a bank branch for the first time since the Great Depression. U.S. banks and thrifts shut 2,267 branches in 2012, according to SNL Financial, a Charlottesville, Va., research firm.
According to a recent Celent study, branch closing is long overdue. “Branch growth over the last 40 years Read More
How a Small Business Can Use Big Data - Tue, 21 May 2013
Big data is big news in today’s digitized world. With the explosion of Internet usage and social media networks, there’s a massive cloud of data being generated about people all over the world, and it’s growing at an exponential rate.
Until recently, big data has been a mining center for big business to learn more about customer behaviors, desires, trends and browsing or buying patterns. It takes a sophisticated system and considerable computing power to sort through all that information Read More