Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

Business Planning Access To Capital Social Media Marketing Search Engine Optimization

To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

Greek drama weighs on sentiment; yen off, euro up - Fri, 29 May 2015
NEW YORK (Reuters) - The euro rose on Thursday as Greece fought to reach an agreement with its lenders to avoid an imminent default, but mixed signals on the state of the negotiations kept other markets little changed.

India hungry for rate cut despite economic growth seen outstripping China - Thu, 28 May 2015
NEW DELHI (Reuters) - India's government and businesses are pushing for an interest rate cut next week even though data on Friday may show output is expanding faster than China's, in the latest sign of concerns that the figures are masking weaknesses in the economy.

Greek crisis overshadows G7 growth talks - Thu, 28 May 2015
DRESDEN, Germany (Reuters) - The head of the International Monetary Fund warned that Greece could fall out of the euro zone as it struggled to sort out its debt stand-off, which is adding to concern about the patchiness of global economic recovery.

Concern over Greece weighs on stocks; yen falls further - Thu, 28 May 2015
NEW YORK (Reuters) - The U.S. dollar on Thursday hit its highest against the yen since 2002 while stocks fell after Chinese brokerages tightened margin rules and the IMF head played down talk of an imminent deal to keep Greece afloat.

U.S. Congress sets hearing on Takata, automakers expand recalls - Thu, 28 May 2015
DETROIT (Reuters) - Five automakers on Thursday widened recalls of cars and trucks with Takata Corp air bags and the U.S. Congress set a hearing next week on the safety issue that has been linked to six deaths.

Small Business Blogs

Light Phone: A Mobile Phone that Only Makes Calls, Nothing Else - Fri, 29 May 2015
Remember when phones simply placed and received calls? That's what Light Phone does ... and that's about it. And for less than $100, it could be just what you need. Unfortunately, Light Phone isn't expected until next summer.

Loyalty Capital: When Your Customers are a Financial Asset - Thu, 28 May 2015
A startup company, ZipCap, wants to use a business's customer loyalty as a means of raising capital for that business. If a company has a loyal following, ZipCap finds investors for businesses that allow them to grow.

Android Pay is Coming — Are You Ready? - Thu, 28 May 2015
Google has announced that it will release Android Pay. This will utilize NFC technology on Android smartphones to allow users to make payments from their devices.

Small Business Lending Increases for Six Straight Months - Thu, 28 May 2015
What kind of lender should small businesses go to for a better shot at having their loans approved? Would you be surprised that the answer might be big banks with assets of $10 billion or more -- or how about an institutional lender?

What is Brand Storytelling? - Thu, 28 May 2015