Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

In Asia, Obama faces trade pact test amid U.S. opposition - Tue, 30 Aug 2016
WASHINGTON (Reuters) - When President Barack Obama travels to Asia next week, he will try to reassure leaders in the region that he still has the clout to deliver U.S. approval for the sweeping Trans-Pacific Partnership, even though the two candidates vying to succeed him and a congressional leader have said the 12-nation trade deal should not move forward.

Oil down 1 percent, pressured by glut, dollar, Nigeria outlook - Tue, 30 Aug 2016
NEW YORK (Reuters) - Oil prices settled down more than 1 percent on Monday, snapping two consecutive days of gains, on renewed concerns about an oil glut, a stronger dollar and expectations that Nigerian rebels will stop hampering that country's crude output.

Gold holds overnight gains; U.S. data back in focus - Tue, 30 Aug 2016
REUTERS - Gold held steady early on Tuesday as bargain hunters swooped in after the metal fell to near five-week lows, while investors wait to see how U.S. nonfarm payroll data due later this week will play into the timing of any rate hike.

Asia stocks bounce as investors second-guess Fed again - Tue, 30 Aug 2016
SYDNEY (Reuters) - Asian shares bounced on Tuesday as doubts the Federal Reserve really would hike interest rates as soon as September restrained the dollar, while investors continued to count on more policy stimulus elsewhere in the world.

India's growth pace likely slowed in April-June: Reuters Poll - Mon, 29 Aug 2016
BENGALURU (Reuters) - India's economic growth likely lost some momentum in the April-June quarter on cutbacks in domestic and global demand, a Reuters poll showed.

Small Business Blogs

10 Ways Your Business Can Grow with a Mobile App - Mon, 29 Aug 2016
If you've been wondering whether a mobile app is right for your business, here are some reasons why you should consider getting one for your company.

Millennials Think Your Soap is Gross (Watch) - Mon, 29 Aug 2016
Another reminder to stay atop trends: If you're making a product that just doesn't ring with a younger audience -- or grosses them out -- then it may be best to find out what they do like.

Survey Says 64 Percent of Small Businesses Expect Growth But Challenges Remain - Mon, 29 Aug 2016
Small business owners are largely optimistic, even in the face of challenges. Mobile adoption seems to be one big hurdle ahead though.

5 Social Media Marketing Ideas for the Holidays Drawn From This Facebook Study - Mon, 29 Aug 2016
New data from Facebook gives us good ideas for social media marketing ahead of the 2016 holiday shopping season.

3 Easy Ways to Make (and Keep) Employees Happy - Mon, 29 Aug 2016
Sponsored Post While managing a small business, employee happiness shouldn’t be ignored. Here's what can you do to make employees happy.