Small Business Marketing And Consulting
The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you. YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.
Is This You?
| 1 – 50 employees Revenue < $50 million Any industry Over 1 year in business Which favorite customers? No marketing message |
Startup Any industry <1 year in business No business plan Which customers to target? What marketing message? |
Learn more Request A Consultation |
Other Services
| Business Planning | Access To Capital | Social Media Marketing | Search Engine Optimization |
To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.
Small Business News
Small-Business Guide: Small-Business Owners Face a Transition After the Sale - Thu, 17 May 2012
The negotiation phase is critical when transitioning from entrepreneur to employee of a parent company.
You’re the Boss Blog: Introducing Deirdre Lord, a New Business Group Member - Fri, 18 May 2012
Deirdre Lord and a longtime colleague teamed up to start The Megawatt Hour. "Essentially, we're the Turbo Tax for businesses that buy energy in deregulated markets," she said.
You’re the Boss Blog: Why I Cut My Own Salary - Thu, 17 May 2012
Our cash is holding steady, but I don't have a good feeling about the immediate future. We're just not seeing as many eager buyers.
The Agenda: Obama Proposes New Tax Credit for Small Businesses That Hire - Wed, 16 May 2012
A company that increased its payroll by $4 million would be allowed a $400,000 income tax credit.
You’re the Boss Blog: Could You Handle Being an Employee? - Wed, 16 May 2012
When a business is sold, some owners make the difficult transition from entrepreneur to employee. Owners who have had the experience say it is important to negotiate well - and be prepared for the worst.
“Small Business Management Videos
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Small Business Blogs
Laptops: How Thin Can You Get? - Fri, 18 May 2012
With people going gaga over tablets in 2011, what has happened with the laptop? For one thing, it’s getting thinner and thinner. With Apple leading the way, look for new laptops to really shed the pounds in coming months. We’ve got some tech reviews and some other cool gadgets you may want to check out with your business’s next laptop purchase.
Apple Leads Thin Revolution
MacBook Pro will be thinner than ever. Get ready for the new 15-inch MacBook ProRead More
From Small Business Trends
Laptops: How Thin Can You Get?
Is Your Brand Helping Or Hurting Your Small Business? Chat Recap - Fri, 18 May 2012
Didn’t get a chance to participate in the FedEx Office Twitter chat on May 15? No worries – we have a recap of the highlights below.
The topic was branding: Is your brand helping or hurting your small business? Let’s take a look at some of the responses and comments on this topic. The Twitter handle of the person who said them, follows:
1. What exactly is a “brand”? Is it a name, a logo – or more? – @FedExOfficeRead More
From Small Business Trends
Is Your Brand Helping Or Hurting Your Small Business? Chat Recap
Small Business Owners And The Estimated Tax Payment - Thu, 17 May 2012
For new small business owners, meeting your tax obligations is a big adjustment – particularly when you’ve been used to having an employer take out income tax withholdings with each paycheck. When you have your own business though, tax time isn’t just once a year; rather you have to make estimated tax payments throughout the year.
If you’re not sure if you need to pay estimated taxes for your business, read on to learn moreRead More
From Small Business Trends
Small Business Owners And The Estimated Tax Payment
The “Belong Subscribe And Engage” Marketing Plan - Thu, 17 May 2012
A sound and holistic marketing plan has always combined these areas:
- Advertising: any paid form of communication through mass communication
- Sales promotion: any short term incentive to encourage trial purchase
- Events and Experiences: sponsored events or activities
- Public Relations and Publicity: non paid ways to promote image and reputation
- Direct Marketing: one-to-one communication such as mail, telephone, e-mail and Internet selling
- Personal Selling: face-to-face interaction with one or more prospective customers
Read More
From Small Business Trends
The “Belong Subscribe And Engage” Marketing Plan
New Shopping Habits: When Your Clients Go Mobile - Thu, 17 May 2012
How do you know that you’re making the right move? As a small business owner you’re always evaluating and deciding, watching and then doing, discovering and then digging in. You’re a shopper.
Every piece of software, office equipment and service that you purchase for your business is a shopping experience:
- How did you find the item or the service?
- What did you compare it to?
You have a certain type of shopper’s behavior — theRead More
From Small Business Trends
New Shopping Habits: When Your Clients Go Mobile
