Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

U.S. Ex-Im internal watchdog finds no proof of systemic corruption - Tue, 29 Jul 2014
WASHINGTON (Reuters) - There is currently no evidence of widespread fraud within the U.S. Export-Import Bank, its internal watchdog said, as critics of the bank flagged a wider probe of corruption claims.






Wall Street ends down; Twitter rallies after-hours - Tue, 29 Jul 2014
NEW YORK (Reuters) - U.S. stocks fell on Tuesday, dropping in a broad selloff as a weak outlook from courier company UPS weighed on sentiment and pressured transportation stocks.






Finmeccanica settles with Italy prosecutors to end Indian chopper deal probe - Tue, 29 Jul 2014
MILAN (Reuters) - Italy's Finmeccanica said on Tuesday it had reached a agreement with prosecutors to settle legal proceedings over a high profile helicopter contract between one of its units and India, adding this did not equal an acknowledgment of any wrongdoing.






Rural votes, old traumas drive India's WTO brinkmanship - Tue, 29 Jul 2014
NEW DELHI (Reuters) - With grain silos spilling over, exports on the rise and an avowed market champion for prime minister, India's threat to trash a global trade deal in the name of food security appears puzzling.






Bharti Airtel misses quarterly profit estimate on Africa woes - Tue, 29 Jul 2014
REUTERS - Top Indian mobile carrier Bharti Airtel posted a 61 percent rise in quarterly profit on Tuesday but fell short of analyst estimates as its African business continued to weigh.






Small Business Blogs

eBay Shuttering ProStores, Some Magento E-Commerce Platforms - Tue, 29 Jul 2014

eBay recently announced that it is shutting down ProStores, leaving many merchants faced with a difficult decision. ProStores, of course, is a standalone eCommerce platform where you upload your products and sell them directly from your own site. ProStores was acquired by eBay recently and the auction site made the decision to cease operations. At ...

The post eBay Shuttering ProStores, Some Magento E-Commerce Platforms appeared first on Small Business Trends.

A Word of Caution if You’re Desperately Seeking a Cash Cure - Tue, 29 Jul 2014

One of the main results of the banking crisis that brought the Great Recession was a new law created to protect the consumer through the Consumer Financial Protection Bureau. Unfortunately, this has only moved the focus for predatory lenders to small businesses. Desperately seeking a cash cure, these owners are now at risk of borrowing ...

The post A Word of Caution if You’re Desperately Seeking a Cash Cure appeared first on Small Business Trends.

Are Your Competitors Stealing Your AdWords Budget? - Tue, 29 Jul 2014

A new kind of click-fraud seems to be emerging. If your business is advertising online through a service like Google AdWords, your competitors could be employing an underground service that actually clicks your ads repetitively without giving you any traffic or sales. This isn’t the kind of click-fraud where a site owner intentionally clicks on ...

The post Are Your Competitors Stealing Your AdWords Budget? appeared first on Small Business Trends.

45 Standalone eCommerce Carts for Your Website - Tue, 29 Jul 2014

When creating an e-commerce website, one of the must-have items is a standalone shopping cart. After all, how will your customers buy your products if they have nothing to put them in? Many may think that integrating a cart into your site is really hard work and requires a lot of programming. But nothing could ...

The post 45 Standalone eCommerce Carts for Your Website appeared first on Small Business Trends.

Startup Uses Facebook to Sell Cotton Candy for a Cause - Tue, 29 Jul 2014

Tasha Kornegay launched her startup, Oscar William’s Gourmet Cotton Candy, less than a year ago. But she’s already recouped her original investment 20 times over. And there’s one tool she credits with that success – social media. The company currently has more than 1,000 Facebook fans, and recently launched accounts on Twitter and Instagram as ...

The post Startup Uses Facebook to Sell Cotton Candy for a Cause appeared first on Small Business Trends.