Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

India, China sign five-year trade and economic co-operation pact - Thu, 18 Sep 2014
NEW DELHI (Reuters) - India and China have signed a five-year trade and economic co-operation pact, an Indian government official said on Thursday during a visit by the Chinese President Xi Jinping to meet Indian Prime Minister Narendra Modi in New Delhi.






Infosys partners with China's Huawei for cloud-based projects - Thu, 18 Sep 2014
REUTERS - Infosys Ltd said it signed a global partnership with China's largest telecom equipment maker Huawei Technologies Co. Ltd. [HWT.UL] to offer enterprise customers cloud, big data and communication solutions.






Rupee trims losses as shares trade higher - Thu, 18 Sep 2014
The rupee is trading at 61.01 vs previous close of 60.92/93.






Gold imports seen up, premiums likely to double on festive buying - Thu, 18 Sep 2014
MUMBAI (Reuters) - India's monthly gold imports are set to rise by as much 50 percent from current levels while premiums could almost double as the country gears up for a surge in demand ahead of the year-end festivities and wedding season, industry sources said.






IT small-cap 8K Miles jumps on fund buying - Thu, 18 Sep 2014
Reuters Market Eye - Cloud solutions provider 8K Miles Software Services gains 10 percent to an all time-high of 390.50 rupees.






Small Business Blogs

#SMBHolidayPrep Twitter Chat Highlights - Thu, 18 Sep 2014

Whoo-hoo. We’re still super excited after our informative Holiday Boot Camp Twitter chat. And we wanted to quickly share some of the highlights with you. First, we want to thank the FedEx Office team for joining us along with yours truly Small Business Trends founder and CEO Anita Campbell. FedEx has some interesting services to ...

The post #SMBHolidayPrep Twitter Chat Highlights appeared first on Small Business Trends.

The 2014 Small Business Influencer Awards Community Choice Winners Are In! - Wed, 17 Sep 2014

After much nail-biting and anticipation, we’re happy to announce this year’s Community Choice winners for the 2014 Small Business Influencer Awards. Below are the top five popular votes in each category, including Apps, Corporations, News Outlets, Journalists, Leaders, Experts, Marketing Campaign, and Growth Story, as chosen by the small business community: News Outlets SmallBizClub Chic CEO, Inc. ...

The post The 2014 Small Business Influencer Awards Community Choice Winners Are In! appeared first on Small Business Trends.

Instagram Hyperlapse Allows You to Create Time Lapse Videos - Wed, 17 Sep 2014

Recently, Instagram announced on its blog the release of its new app “Hyperlapse,” a fun way to film and create your own high-quality time lapse videos. Time lapse videos are sped up videos to show longer footage in a shorter period of time. For example, you can record an entire sunrise and use time lapse ...

The post Instagram Hyperlapse Allows You to Create Time Lapse Videos appeared first on Small Business Trends.

12 Actionable Techniques to Get 5-Star Reviews - Wed, 17 Sep 2014

Sponsored Post Customer reviews have the potential to make or break your business. Great reviews can give your brand credibility and lead to more loyal customers. But too many bad reviews can make customers lose interest before they even get a chance to buy from you. So how do you get more of the positive ones and ...

The post 12 Actionable Techniques to Get 5-Star Reviews appeared first on Small Business Trends.

Spotlight: elMejorTrato Runs a Startup With No Bosses - Wed, 17 Sep 2014

Can a startup function without bosses? ElMejorTrato.com has proven that it can work. Two years ago, the tech company decided to get rid of managers and instead trusts its team to do their best work without direct superiors. The business also uses four-day workweeks instead of traditional five-day weeks, and has some non-traditional methods of ...

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