Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

India prods steelmakers to use local coal to cut $4 bln import bill - Fri, 12 Feb 2016
NEW DELHI (Reuters) - India is asking the country's big steelmakers to consider converting local medium-quality coal into premium coking coal to slash an annual import bill of more than $4 billion for buying that grade from countries such as Australia and South Africa.

Passenger vehicle sales in India seen growing up to 12 pct next fiscal year - Fri, 12 Feb 2016
NEW DELHI (Reuters) - Sales of passenger cars and utility vehicles in India are expected to grow by as much as 12 percent in the fiscal year starting April 1, the country's automotive body said on Friday, higher than the 8 percent growth estimated for the current year.

Experts react as retail inflation hits 17-month high in January - Fri, 12 Feb 2016
MUMBAI (Reuters) - India's annual consumer price inflation edged up to a 17-month high of 5.69 percent in January, driven up by higher food costs, government data showed on Friday.

India's retail inflation hits 17-month high, industrial output falls again - Fri, 12 Feb 2016
NEW DELHI (Reuters) - India's retail inflation unexpectedly edged up to a 17-month high in January, while industrial production contracted at a faster-than-expected pace in December, underscoring imbalances lurking in Asia's third-largest economy.

Dec industrial output contracts 1.3 percent - govt - Fri, 12 Feb 2016
NEW DELHI (Reuters) - India's industrial output contracted an annual 1.3 percent in December, government data showed on Friday.

Small Business Blogs

Monique Johnson: Livestreaming is More Than Hitting a Button on Your Smartphone - Fri, 12 Feb 2016
Monique Johnson, the CEO and founder of Ehm Ooo Media, discusses the importance of live streaming video for small businesses and how they can use the technology to reach a bigger audience.

Building Connections and Not Going to Pieces - Fri, 12 Feb 2016
Having a lot of good connections is a powerful thing for any small business owner.

Lead Generation Campaigns on Twitter Done the Right Way - Fri, 12 Feb 2016
Twitter lead generation campaigns can be a boon for your small business. And there are at least two ways of doing it: there's one way, and then there's this way ... the RIGHT way.

Super Soaker Entrepreneur Fought for $72.9 Million in Hasbro Royalties - Thu, 11 Feb 2016
The man who invented what many consider to be the toy of the 1990s, the Super Soaker water gun, has been awarded almost $73 million in back royalties from Hasbro. A deal struck when the toys were first introduced was to pay the inventor a percentage of sales of all products that spun off of the original Super Soaker.

11 Ways to Get High Quality Customer Feedback - Thu, 11 Feb 2016
No matter what else happens, what your customers say about you is most important. So, how are you listening to them? Here are some great ways to get some positive customer feedback about your company from your customers and their experience.