Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

Missiles, copters, subs - Anil Ambani's ambitious defence plan - Mon, 30 May 2016
NEW DELHI/MUMBAI (Reuters) - Anil Ambani's Reliance Group has never made a military helicopter, missile system or submarine in its history but that isn't stopping the Indian tycoon from seeking to win contracts to manufacture all of that military hardware and more.

RBI caps refiners' dollar buying for Iran dues to shield rupee - sources - Mon, 30 May 2016
NEW DELHI (Reuters) - The Reserve Bank of India (RBI) has capped weekly dollar purchases by oil refiners to pay off their debts to Iran in order to avoid pressure on the rupee, three sources said on Monday.

Reliance Communications Q4 net profit falls 22 percent - Mon, 30 May 2016
MUMBAI (Reuters) - Reliance Communications Ltd on Monday posted a 22 percent fall in its fourth-quarter net profit, hurt by lower revenue from voice and data services.

Strong Jaguar Land Rover sales drive tripling of profit at Tata Motors - Mon, 30 May 2016
MUMBAI (Reuters) - Strong sales by luxury vehicle maker Jaguar Land Rover and higher demand for trucks in its home market powered a tripling of net profit at India's Tata Motors Ltd in the latest quarter.

India to crack down on savings scams as Modi backs banking for all - Mon, 30 May 2016
NEW DELHI (Reuters) - India plans legislation to close a regulatory loophole that has made it possible for fraudsters to dupe millions of savers, as Prime Minister Narendra Modi strives to bring the rural poor into the mainstream banking system.

Small Business Blogs

Waverly Labs Earpieces Translate Other Languages Almost Instantly - Mon, 30 May 2016
Want to be able to instantly understand what your foreign-speaking clients are saying without each other having to learn each other's language? A new earpiece from Waverly Labs says it'll provide those translations.

How to Be a Successful Entrepreneur While Being a Successful Parent - Mon, 30 May 2016
Running a small business and being a parent at the same time is difficult, to say the least. Here are ways you can be successful at both.

How Entrepreneurs Pick a Target Market - Mon, 30 May 2016
You've gt an idea for a product or service and maybe an idea of the kind of customer that might be interests. But research and experience should tell you there's a little more involved when trying to target the precise market that's right for you.

How Your Leadership Mistakes Can Fail New Employees - Mon, 30 May 2016
Several key leadership mistakes you make at your small business could have a lasting impact on new employees.

New Money Transfer Scam Asks For Payment Through iTune Gift Cards - Sun, 29 May 2016
If you receive any communications purporting to be from the IRS or U.S. Treasury and it demands payments in iTunes gift cards, beware!