Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

Britain to leave EU market as May sets 'hard Brexit' course - Wed, 18 Jan 2017
LONDON (Reuters) - Britain will quit the EU single market when it leaves the European Union, Prime Minister Theresa May said on Tuesday in a decisive speech that set a course for a clean break with the world's largest trading bloc.

Government seeks up to $2.2 billion dividend from Hindustan Zinc - sources - Tue, 17 Jan 2017
NEW DELHI (Reuters) - India is seeking a dividend of up to $2.2 billion from partly state-owned Hindustan Zinc Ltd (HZL), three people with knowledge of the matter said, as New Delhi targets a boom in the base metal to help shore up crumbling public finances.

Factbox: Government, RBI take steps to ease impact from ban on banknotes - Tue, 17 Jan 2017
MUMBAI (Reuters) - Prime Minister Narendra Modi's decision to ditch higher-value banknotes in November sparked a severe cash crunch that has brought parts of the economy to a virtual standstill and disrupted the daily lives of hundreds of millions of Indians.

BAT agrees to buy Reynolds for $49 billion - Tue, 17 Jan 2017
LONDON (Reuters) - British American Tobacco has agreed a $49.4 billion takeover of U.S. rival Reynolds American Inc , creating the world's biggest listed tobacco company after it increased an earlier offer by more than $2 billion.

Deutsche Bank signs $7.2 billion deal with U.S. over risky mortgages - Wed, 18 Jan 2017
NEW YORK (Reuters) - Deutsche Bank has signed a $7.2 billion settlement with the U.S. Department of Justice over its sale and pooling of toxic mortgage securities in the run-up to the 2008 financial crisis, the government agency said on Tuesday.

Small Business Blogs

Paris Wants to Mix Old and New With Eiffel Tower Upgrades (Watch) - Tue, 17 Jan 2017
The Paris landmark is getting an upgrade but don't expect the overall look to change.

SimpliSafe Home Security Service May Also Provide Small Business Solution - Tue, 17 Jan 2017
As the name implies, it is very easy to install the SimpliSafe security system and using it for your small business will save you lots of money.

50 Small Businesses to Start in Your Garage - Tue, 17 Jan 2017
Some of the world's most successful businesses started in a garage. Here are 50 garage based business ideas for you to consider.

Navigating the Storm: 100 Days to Cloud with Microsoft Partner Network - Tue, 17 Jan 2017
Sponsored Post Looking to move your small business to the Cloud? Check out this overview of Microsoft Partner Network's 100 Days to Cloud workshop.

What is CRM Software and How Can it Help My Business? - Tue, 17 Jan 2017
CRM is probably a term you've heard at least once but what is CRM software, really, and how can it benefit your small business today?