Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

China shares gyrate as Beijing scrambles to calm markets - Tue, 28 Jul 2015
SHANGHAI (Reuters) - Chinese shares whip-sawed between gains and losses on Tuesday, as Beijing scrambled once again to prop up a stock market whose wild gyrations have heightened fears about the financial stability of the world's second biggest economy.

Gold stuck near 5-1/2-year low as Fed rate hike looms - Tue, 28 Jul 2015
MANILA (Reuters) - Gold hovered near its weakest level since early 2010 on Tuesday, reflecting investor hesitation to bid up bullion amid growing expectations of a near-term hike in U.S. interest rates.

Oil prices fall close to four-month lows on China, glut worries - Tue, 28 Jul 2015
SINGAPORE (Reuters) - Oil prices fell close to four month lows in early Asian trade on Tuesday after stock market sell-offs on both sides of the Pacific rattled investor sentiment about the Chinese economy, adding to concerns about a global oil glut.

Asian stocks hit 3-week lows as China gloom spreads - Tue, 28 Jul 2015
HONG KONG (Reuters) - Asian stocks fell to three-week lows on Tuesday as a deepening rout in Chinese stocks erased risk appetite - sending investors flocking to safe-haven instruments such as government bonds and the Japanese yen.

Glenmark Pharmaceuticals' Finacea generic infringes Bayer patent - court - Mon, 27 Jul 2015
NEW YORK (Reuters) - India's Glenmark Pharmaceuticals' proposed generic version of Bayer AG's Finacea, a gel for treating the common skin condition rosacea, infringes Bayer's patent, a U.S. court ruled on Monday.

Small Business Blogs

Verizon and Vice Media Inc. Announce a New Content Partnership - Tue, 28 Jul 2015
A deal between Verizon and independent digital content network Vice Media Inc. demonstrates the growing importance of the mobile video market. The telecom and the digital content producer have signed an agreement to provide material for Verizon's upcoming mobile video platform.

The Science of the Perfect LinkedIn Photo - Mon, 27 Jul 2015
What's your best look for a LinkedIn profile photo? It's probably not going to be the same photo you use for a Facebook or Twitter profile. Here are tips on what makes the perfect LinkedIn photo.

Top Tips for a Better Night’s Sleep and Increased Work Productivity - Mon, 27 Jul 2015
A good night of sleep sets the tone for the day. Here are some ways to make sure you get a better night's sleep regularly and how it can boost your productivity running your business.

Millennial Opens a Local Shop for Old Fashioned Paper Goods - Mon, 27 Jul 2015
There's still a place in this mobile-first world for an old-fashioned hand-written letter or card. That's what one 25-year-old entrepreneur in Arkansas is hoping for with the opening of her shop, Paperwerk.

7 Lessons You Can Learn From the Top 100 Retailers - Mon, 27 Jul 2015
STORES' Top 100 retailers list this year reveals that the traditional brick-and-mortar shop is enjoying a revival of sorts. And there is a lot a small business brick-and-mortar can learn from the top retailers in the country.