Small Business Marketing And Consulting
The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you. YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.
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|1 – 50 employees
Revenue < $50 million
Over 1 year in business
Which favorite customers?
No marketing message
<1 year in business
No business plan
Which customers to target?
What marketing message?
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|Business Planning||Access To Capital||Social Media Marketing||Search Engine Optimization|
To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.
Small Business News
Fed cuts bond buying but stresses easy policy - Wed, 18 Dec 2013
WASHINGTON (Reuters) - The U.S. Federal Reserve trimmed its aggressive bond-buying program on Wednesday but sought to temper the long-awaited move by suggesting its key interest rate would stay at rock bottom even longer than previously promised.
FDA, European regulators to cooperate on generic drugs - Wed, 18 Dec 2013
REUTERS - U.S. and European drug regulators will work together on joint inspections around the world to try to make sure consumers are buying generic medications that are both safe and effective, the U.S. Food and Drug Administration said on Wednesday.
Highlights - Bernanke's news conference on Fed policy - Wed, 18 Dec 2013
WASHINGTON (Reuters) - Below are highlights from Federal Reserve Chairman Ben Bernanke's news conference following the Fed's policy announcement on Wednesday that the central bank would begin to trim its aggressive bond buying program.
Gold rises in choppy trade after Fed decision - Wed, 18 Dec 2013
NEW YORK (Reuters) - Gold rose on Wednesday, extending gains after the U.S. Federal Reserve announced plans to trim its aggressive bond-buying program, but sought to temper the long-awaited move by suggesting its key interest rate would stay lower for even longer than previously promised.
Wall Street jumps after Fed announces stimulus cut - Wed, 18 Dec 2013
NEW YORK (Reuters) - U.S. stocks rallied on Wednesday after the Federal Reserve announced a small reduction in its stimulus program but stressed interest rates would stay low for even longer than previously promised.
Small Business Blogs
Big News in Online Freelancer Space: ODesk and Elance To Merge - Wed, 18 Dec 2013
Yes, it’s big news in the freelancer world. oDesk and Elance today announced that they are merging. The two giants of online freelancing marketplaces have both signed a definitive agreement to merge. The deal is expected to close within four months, and is subject to regulatory approval. Today, both oDesk and eLance run large online ...
The post Big News in Online Freelancer Space: ODesk and Elance To Merge appeared first on Small Business Trends.
32 Sites When Looking for Freelance Jobs and Assistance - Wed, 18 Dec 2013
Freelancing is a way of life for many small business owners. Plus, in today’s market, many employees moonlight as a way to earn extra income. Getting started and spreading the word about your services when looking for freelance jobs is not always easy. There are many good websites for temporary jobs and contracts with freelancers ...
The post 32 Sites When Looking for Freelance Jobs and Assistance appeared first on Small Business Trends.
WestJet Event Goes Viral: Holiday Wishlists Filled for Passengers - Wed, 18 Dec 2013
A Canadian airline may just have reached new heights in customer service this Holiday season. Passengers boarding two WestJet flights from Ontario to Calgary thought they were sharing their Christmas wishes with a virtual Santa. But airline employees were listening in. WestJet VP of Communications and Community Relations Richard Bartrem told Fox News: “This year, we ...
The post WestJet Event Goes Viral: Holiday Wishlists Filled for Passengers appeared first on Small Business Trends.
The Project Champion: A Management Best Practice - Wed, 18 Dec 2013
At the start of every project, hopes are always high. Expectations will be exceeded. Deliverables will be timely. Customers will be amazed with the end result and zealously recommend potential clients. Unfortunately, that is not always the case. There are times when projects go horribly off kilter. Timelines are missed, products or services do not ...
Raise and Re-Energize Your Business Metabolism - Wed, 18 Dec 2013
Is your business metabolism a little low or sluggish? It takes a lot of energy to keep up. Technology, business, consumer and career trends continue to change and develop at lightning speed. Not to mention the changing demographics of people you market to. Are you targeting the right people? Is your branding and visual marketing fresh and ...