Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

Idea Cellular Q2 profit up 69 percent - Mon, 20 Oct 2014
REUTERS - Idea Cellular Ltd, India's No.3 mobile operator, posted a 69 percent rise in quarterly profit after adding subscribers faster than its competitors and as its data plans attracted more users.






Rupee gains for second day; election results cheer - Mon, 20 Oct 2014
MUMBAI (Reuters) - The rupee gained for a second consecutive session on Monday after the ruling party's success in two state elections and the government's removal of diesel subsidies and a hike in natural gas prices sparked hopes for additional reforms.






Solid data, earnings push world stocks higher - Mon, 20 Oct 2014
LONDON (Reuters) - Global stocks climbed on Monday, moving further away from eight-month lows hit last week, as strong U.S. data and encouraging third-quarter earnings eased concerns about the pace of global economic recovery.






Sensex rises 1.23 percent on reforms, election boost - Mon, 20 Oct 2014
MUMBAI (Reuters) - The BSE Sensex and Nifty rose more than 1 percent on Monday to mark their biggest daily gain in more than one week after the government's energy reforms led to a rally in oil firms, while wins by the Bharatiya Janata Party (BJP) in Maharashtra and Haryana elections raised expectations for more reforms.






Investor group aims to buy Reebok unit - WSJ - Mon, 20 Oct 2014
NEW YORK (Reuters) - An investor group that includes Jynwel Capital and funds affiliated with the Abu Dhabi government is launching a bid to buy Reebok from Adidas AG for about $2.2 billion, the Wall Street Journal reported Sunday.






Small Business Blogs

Sole Proprietors’ Use of the Home Office Tax Deduction is falling - Mon, 20 Oct 2014

While a large fraction of U.S. businesses are home-based, few small business owners take advantage of the home office tax deduction, Internal Revenue Service (IRS) statistics show. Nearly six-in-ten new businesses, and more than half of established small businesses, are home-based, recent data from the Global Entrepreneurship Monitor, a representative survey of entrepreneurial activity, reveals. ...

The post Sole Proprietors’ Use of the Home Office Tax Deduction is falling appeared first on Small Business Trends.

You Need to be an Expert at Something for These 7 Reasons - Mon, 20 Oct 2014

Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits. Authority marketing, which could also be referred to as expert marketing, simply means that you become known as an expert within your field. Most of the time, the process involves you helping customers overcome a ...

The post You Need to be an Expert at Something for These 7 Reasons appeared first on Small Business Trends.

New Xperia Smartphone Batteries Will Last For Days - Sun, 19 Oct 2014

The more we rely on smartphones for an increasing number of tasks, the more it taxes the battery on our devices. That’s why it’s always ideal to take a charger if you’ve got a busy day planned. To respond, many smartphone makers are touting the vitality of their new phones’ batteries. But until Sony’s recent ...

The post New Xperia Smartphone Batteries Will Last For Days appeared first on Small Business Trends.

Is It Possible to Save Time and Money and Still Turn Out a Quality Product? - Sun, 19 Oct 2014

The holy grail of project management: Saving both time and money while still turning out a great, high-quality project. It’s a goal every company wants to achieve, but many fail to do so for many reasons. Whether it’s lack of resources, lack of budget or lack of knowledge, all too often, companies allow projects to ...

The post Is It Possible to Save Time and Money and Still Turn Out a Quality Product? appeared first on Small Business Trends.

Startup Plum Print Can Turn Your Kids’ Artwork Into a Book - Sun, 19 Oct 2014

If you have kids, then you probably have huge stacks of artwork lying around your home. Wouldn’t it be nice to have a system for keeping and showing off that artwork without taking up all the space in your home? That’s why Carolyn Lanzetta started Plum Print. The company takes all of those finger paintings ...

The post Startup Plum Print Can Turn Your Kids’ Artwork Into a Book appeared first on Small Business Trends.