Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

Business Planning Access To Capital Social Media Marketing Search Engine Optimization

To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

Wall St tumbles on Ebola fears; small caps drop - Wed, 01 Oct 2014
NEW YORK (Reuters) - U.S. stocks dropped more than 1 percent on Wednesday as the first diagnosis of Ebola in a patient in the United States spooked investors, economic data pointed to uneven growth, and the Russell 2000 index entered correction territory.






GM sees first European profit in 2016 after years of losses - Wed, 01 Oct 2014
MILFORD Mich. (Reuters) - General Motors Co said on Wednesday it expects in 2016 to ring up its first profit in Europe in more than a decade and that it will also hit targeted North American operating margins that year.






New York Times to cut jobs as new products disappoint - Wed, 01 Oct 2014
REUTERS - The New York Times Co said it would cut jobs, including about 7.5 percent of newsroom positions, to slash costs as its print advertising revenue dwindles and new products - while "journalistic sensations" - fail to live up to expectations.






Europe drags on factory data; Ebola stirs U.S. caution - Wed, 01 Oct 2014
NEW YORK (Reuters) - Stock markets worldwide launched the fourth quarter on a negative note on Wednesday, as tepid manufacturing data weighed on European markets and the first confirmed case of Ebola in the United States added to growing volatility in U.S. equities.






Budget airline AirAsia considers flying into Dubai - Group CEO - Wed, 01 Oct 2014
DUBAI (Reuters) - AirAsia Bhd, Asia's largest budget airline by passengers, is in talks with the Dubai authorities to start flying into the emirate, group Chief Executive Tony Fernandes said.






Small Business Blogs

Microsoft Unveils Windows 10, But What Happened to Windows 9? - Wed, 01 Oct 2014

Microsoft has unveiled its new Microsoft Windows 10 operating system. Of course, if you’re scoring at home, you’re thinking there was Windows 7 and then Windows 8. Now, Microsoft is introducing Windows 10. So, what happened to Windows 9? In fact, in an official release on Windows 10 in the Microsoft News Center, there is ...

The post Microsoft Unveils Windows 10, But What Happened to Windows 9? appeared first on Small Business Trends.

Did You Know You Can Blog On Facebook? - Wed, 01 Oct 2014

Did you know that Facebook offers another option for sharing with your friends and fans? It is a longer form communication much more like LinkedIn’s professional publishing platform.  And it may be worth a look if your brand has a bit more to share than a recent photo or a link to your latest blog ...

The post Did You Know You Can Blog On Facebook? appeared first on Small Business Trends.

5 Ways to Optimize Your Workspace - Wed, 01 Oct 2014

Sponsored Post Brought to you by Brother International Corporation The most successful employees are often a result of an optimal workspace environment that fosters productivity and creativity. Check out these five strategies for developing an efficient yet inspiring office that increases your team’s output. 1) Do Your Research The best way to pinpoint pain points of your ...

The post 5 Ways to Optimize Your Workspace appeared first on Small Business Trends.

Track Customer Loyalty Without a Punch Card Using FiveStars App - Wed, 01 Oct 2014

For years, businesses have been using punch cards to track customer loyalty and offer rewards. But now there’s another, more technically advanced, option for businesses. The FiveStars app, created by FiveStars, a San Francisco-based startup that sells marketing software, is aimed at helping small to medium sized businesses retain customers. This is done by identifying past customers ...

The post Track Customer Loyalty Without a Punch Card Using FiveStars App appeared first on Small Business Trends.

7 Awesome Business Tools and How They Can Help You - Wed, 01 Oct 2014

Mike Michalowicz, CEO of Provendus Group, swears by the importance of the cloud and writes that there’s virtually no limit to what the cloud can do for businesses. While there are tons of ways that the cloud can be used to your advantage. The availability of smashing web-based tools is a true blessing. These awesome business ...

The post 7 Awesome Business Tools and How They Can Help You appeared first on Small Business Trends.