Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

SEBI orders PACL to return $8.1 billion raised from investment scheme - Sat, 23 Aug 2014
MUMBAI (Reuters) - The Securities and Exchange Board of India (SEBI), India's capital markets regulator, has ordered property developer PACL Ltd to return at least $8.1 billion raised from retail investors after finding the company had failed to register its land investment scheme.






RBI says all companies must apply 2-step payments for credit cards - Sat, 23 Aug 2014
MUMBAI (Reuters) - The Reserve Bank of India (RBI) said that all transactions involving domestic credit cards must follow rules requiring additional verification, a stance that could impact companies such as Uber Technologies Inc that provide more simple app-based purchases.






Gold rises slightly after Yellen comment, but outlook dim - Sat, 23 Aug 2014
NEW YORK/LONDON (Reuters) - Gold prices edged up on Friday as U.S. equities slipped, but gains were limited after Federal Reserve Chair Janet Yellen said U.S. labor markets remain hampered by the effects of the Great Recession.






Stocks pause, dollar rises on Fed comments, Ukraine - Sat, 23 Aug 2014
NEW YORK (Reuters) - Wall Street and other stock markets paused on Friday, halting the week's strong gains, as worsening Ukraine tensions dogged trading, while the dollar rose after Federal Reserve Chair Janet Yellen said policymakers eyeing interest rate hikes need to move cautiously.






S&P, Dow weaker after Ukraine tension escalates - Fri, 22 Aug 2014
NEW YORK (Reuters) - The S&P and Dow were weaker on Friday as tensions in Ukraine escalated and investors got few clues about the course of interest rates from Federal Reserve Chair Janet Yellen.






Small Business Blogs

How to Use Tech Tools to Run a Small Farming Business - Sat, 23 Aug 2014

Each morning at Ninja Cow Farm in North Carolina, farmer Dan Moore moves his cows from temporary paddocks into the farm’s pasture. He then sits in the pasture with the cows before it’s time for him to go to work. It’s a pretty normal scene for a morning on a farm, except for one thing ...

The post How to Use Tech Tools to Run a Small Farming Business appeared first on Small Business Trends.

Be the Confident and Courageous Woman in Charge – I “DARE” You - Sat, 23 Aug 2014

As a professional woman, it can be quite difficult destroying the glass ceiling that many feel is preventing us from delivering greater success in the workplace. Studies have shown that women occupy a mere 14 percent of C-suite positions at Fortune 500 companies, while holding a majority of the managerial and professional jobs in the ...

The post Be the Confident and Courageous Woman in Charge – I “DARE” You appeared first on Small Business Trends.

Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm - Fri, 22 Aug 2014

There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the headlines that could impact your small business in a big way in our weekly small business news roundup. Online Marketing ...

The post Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm appeared first on Small Business Trends.

Saks Fifth Avenue Not Laughing About Pet Food Retailer Snaks Fifth Avenchew - Fri, 22 Aug 2014

Snaks Fifth Avenchew is a punny name. The company, which sells treats for dogs and horses, clearly chose its name as a spoof of the famous luxury retailer Saks Fifth Avenue. But Saks doesn’t think the name is funny at all. In fact, it sent a cease and desist letter to the small online retailer ...

The post Saks Fifth Avenue Not Laughing About Pet Food Retailer Snaks Fifth Avenchew appeared first on Small Business Trends.

Don’t Make These 7 Adwords Mistakes With Your Online Marketing Campaign - Fri, 22 Aug 2014

For many of you, online advertising drives a big chunk of your sales. So we’ve asked Sheri Firstenberg, Adwords Queen with Ripen eCommerce, to help guide you to the best ways to use Google Adwords advertising and avoid common Adwords mistakes. Sheri knows what she’s talking about. She manages more than $1 million in paid search ad spend ...

The post Don’t Make These 7 Adwords Mistakes With Your Online Marketing Campaign appeared first on Small Business Trends.