Small Business Marketing And Consulting
The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you. YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.
Is This You?
|1 – 50 employees
Revenue < $50 million
Over 1 year in business
Which favorite customers?
No marketing message
<1 year in business
No business plan
Which customers to target?
What marketing message?
Request A Consultation
|Business Planning||Access To Capital||Social Media Marketing||Search Engine Optimization|
To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.
Small Business News
World shares steady but stimulus fears still present - Fri, 24 May 2013
LONDON (Reuters) - World share markets looked vulnerable to further falls on Friday, with better economic news from Europe doing little to encourage investors who are worried that central bank stimulus may curtailed.
Gold futures edge lower; mute physical buying - Fri, 24 May 2013
NEW DELHI (Reuters) - Indian gold futures edged lower on Friday as a strong rupee offset gains in the world market, while demand was lacklustre in the physical market after many weeks of hectic buying.
Wockhardt slumps for second day on U.S. FDA import alert - Fri, 24 May 2013
MUMBAI (Reuters) - Shares in Wockhardt Ltd plummeted as much as 19.3 percent on Friday to their lowest since August 2012, continuing to reel for the second day, after the U.S. Food and Drug Administration imposed an "import alert" on a plant operated by the generic drugmaker.
Sensex ends four-day losing streak; Tata Steel gains - Fri, 24 May 2013
MUMBAI (Reuters) - The BSE Sensex snapped a four-day losing streak to edge higher on Friday, rebounding as Tata Steel surged after its March-quarter operating profit beat analyst estimates and as recently beaten-down blue chips such as Larsen & Toubro recovered.
RBI plans to ease hedging norms for exporters, importers - Fri, 24 May 2013
MUMBAI (Reuters) - The Reserve Bank of India plans to allow exporters and importers to rebook and cancel up to 50 percent of their total hedged exposure from the present cap of 25 percent, Executive Director G. Padmanabhan said in a speech in Singapore on Friday.
Small Business Blogs
Working After Retirement: Should Grandpa Buy A Franchise? - Thu, 23 May 2013
It’s a fair question. It’s one that he’s asking himself. So let’s find out why.
It’s a Different World
Grandpa (and/or grandma) may not be having the retirement experience that they thought they’d be having, especially if grandpa was the victim of a corporate downsizing a couple of years before he was supposed to retire.
When grandpa started working, corporate ladder-climbing was the norm. He was led to believe that if he worked hard and made all the right moves, Read More
The post Working After Retirement: Should Grandpa Buy A Franchise? appeared first on Small Business Trends.
NFIB Celebrating 70 Years Advocating for Small Businesses - Thu, 23 May 2013
The National Federation of Independent Businesses (NFIB) is celebrating a milestone this year, marking 70 years of advocating for small business owners.
While the nature of its job has changed somewhat in those 70 years, NFIB continues to advocate for small business owners nationwide.
“Seventy years ago, the National Federation of Independent Business began its mission to protect the right to own, operate and grow a business,” NFIB President and CEO Dan Danner said in a recent statement. “Since then, Read More
The post NFIB Celebrating 70 Years Advocating for Small Businesses appeared first on Small Business Trends.
5 Technological Breakthoughs Your Website Redesign Must Have - Thu, 23 May 2013
Advancement in design and programming technology makes for a perfect storm: Now is the best time to redo your website.
Technology breakthroughs are constant, but design breakthroughs – what’s that all about? Comedian Louis CK does a bit about how your stomach takes 20 minutes to tell your head that it’s full. He says you can stub your toe and your head knows right away how much it hurts, but why does it take 20 minutes for your stomach to Read More
The post 5 Technological Breakthoughs Your Website Redesign Must Have appeared first on Small Business Trends.
HP Tablet Costs Less Than iPad And Includes A Keyboard - Thu, 23 May 2013
Hewlett-Packard is introducing a new HP Android tablet hybrid, the SlateBook x2, that’s aiming to rival the popular iPad.
HP is pricing its entry into the hybrid tablet market at $20 less than the cost of iPad. But the SlateBook x2 also comes standard with a keyboard. The HP Android tablet features a 10.2-inch screen. There is one USB port, an HDMI port, and an SD card slot, according to an early review from LaptopMag.com.
Striking While Read More
The post HP Tablet Costs Less Than iPad And Includes A Keyboard appeared first on Small Business Trends.
Are Your B2B Proposals Working For You? - Thu, 23 May 2013
There are people who will tell you that you should never, ever write business proposals. Proposals take a lot of time, the argument goes. There’s a lot of work involved. The very act of putting together strong business proposals draws heavily on your expertise and insight. You’re making an investment when you create a proposal – and if the client doesn’t close the deal with you, it’s an investment that returns nothing.
There are people who agree with the never Read More