Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

Business Planning Access To Capital Social Media Marketing Search Engine Optimization

To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

SEBI to allow stock exchanges to list own shares - Mon, 30 Nov 2015
MUMBAI (Reuters) - The Securities and Exchange Board of India (SEBI) said it will allow stock exchanges to list their own shares, paving the way for BSE Ltd and the National Stock Exchange (NSE) to conduct initial public offerings.

RBI eases overseas borrowing rules for local companies - Mon, 30 Nov 2015
MUMBAI (Reuters) - India will allow offshore insurance companies, pension funds and sovereign wealth funds to lend to local companies for the long term, the Reserve Bank of India (RBI) said on Monday, easing rules for offshore borrowing.

Wall St opens flat, set to end the month higher - Mon, 30 Nov 2015
(Reuters) - Wall Street opened little changed but looked set to end the month on a positive note as investors braced for a week of heavy economic data culminating in the November jobs report.

India's economy outpaces China, RBI seen holding rates - Mon, 30 Nov 2015
NEW DELHI (Reuters) - India's economic growth picked up in July-September, outpacing China on improving domestic demand and manufacturing activity, and the acceleration could persuade the country's central bank to keep interest rates unchanged at its Tuesday meeting.

ECB outlook hit euro, lift stocks, oil drops before OPEC - Mon, 30 Nov 2015
LONDON (Reuters) - The dollar hit its strongest since mid-March against a basket of its peers on Monday, at the start of a week likely to highlight the divergent outlooks for U.S. and euro zone interest rates that will set the tone for markets in early 2016.

Small Business Blogs

BigCommerce, Xero Partnership Adds Cloud Accounting to Online Stores - Mon, 30 Nov 2015
By way of a partnership between the two companies, small businesses using Bigcommerce for their eCommerce site can now link it with Xero's accounting software.

Virgin Atlantic Unveils #FlyPE Free Ad Space Contest for Growing Businesses - Mon, 30 Nov 2015
The Virgin Atlantic #FlyPE contest awards free ad space to small businesses that have used the Premium Economy cabin to grow. Here are the details, along with a reaction from the very first winner.

The Pre-Seed Stage Gap in Student Ventures - Mon, 30 Nov 2015
Student entrepreneurs often have great ideas for businesses but they lack a working prototype. And it's the prototype that gets funding from investors. Without that prototype, it often remains just a great idea.

How to Tell Your Company Story in an Authentic Way - Mon, 30 Nov 2015

Brace Your Business for Online Fraud During Holiday Season - Sun, 29 Nov 2015
Retailers should brace for a higher level of online fraud during the holiday season since attempts have increased by a whopping 30 percent just in the past year alone.