Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
Request A Consultation


Other Services

Business Planning Access To Capital Social Media Marketing Search Engine Optimization

To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

Indian banks' bad loans may rise to 8.5 percent by March 2017 - RBI - Tue, 28 Jun 2016
MUMBAI (Reuters) - Gross bad loans at Indian banks may rise to 8.5 percent of total assets by March 2017 from 7.6 percent in March 2016 if the central bank orders them to conduct a second round of asset quality reviews, a Reserve Bank of India (RBI) report said on Tuesday.

Majority of RBI committee suggested no rate cuts at June review - Tue, 28 Jun 2016
MUMBAI (Reuters) - Reserve Bank of India (RBI) Governor Raghuram Rajan sided with three of the five members of a technical advisory committee who recommended the central bank leave interest rates on hold at its June 7 policy review, according to minutes released on Tuesday.

India's coal imports fell 5 percent in April-May - coal secretary - Tue, 28 Jun 2016
NEW DELHI (Reuters) - India's annual coal imports fell by about 5 percent in April-May to 35.85 million tonnes on increased local production, Coal Secretary Anil Swarup said in a Twitter post.

Sensex rises on monsoon hopes, but volumes thin - Tue, 28 Jun 2016
REUTERS - Indian shares rose on Tuesday as the good progress of monsoon rains lifted consumer goods makers such as Hindustan Unilever that depend on the rural economy, though trading volumes were thin due to continued concerns about the Brexit fallout.

India's wheat stock position comfortable - government statement - Tue, 28 Jun 2016
NEW DELHI (Reuters) - The wheat stock position in India is comfortable as the government had 32.64 million tonnes in the central pool at the beginning of June, a government statement said on Tuesday.

Small Business Blogs

eBay Launches Open for Business Podcast to Serve Entrepreneurs - Tue, 28 Jun 2016
eBay has tapped Gimlet to help produce a podcast series, called Open for Business, that highlights the stories of some successful entrepreneurs.

47 Premium Invoicing Solutions With and Without Free Trials - Tue, 28 Jun 2016
Recently, we provided a long list of free invoicing apps for small businesses. If you have a little more in the kitty, you may want to check out these premium invoicing solutions, too.

Control Your Office AC from Your Smartphone with Nature Remo - Tue, 28 Jun 2016
The ability to control your air conditioner from anywhere allows you to control your energy spending. It also allows you, especially on days like these, to set one in your office to MAX so it's nice and cool once you get to work.

11 Hot Fitness Business Ideas - Tue, 28 Jun 2016
Fitness crazes come and go. Here are 11 hot fitness business ideas that are filling up class schedules at studios near you.

Foxit Introduces PDF Workflow That Will Rock Team Collaboration - Tue, 28 Jun 2016
Foxit Software has just introduced Connected PDF that allows small businesses to share and track PDFs securely in a cloud-based environment.