Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

Business Planning Access To Capital Social Media Marketing Search Engine Optimization

To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

AT&T to announce deal to buy Time Warner as soon as Saturday - source - Sat, 22 Oct 2016
(Reuters) - AT&T Inc and media company Time Warner Inc are likely to announce a merger deal as early as Saturday, according to a source familiar with the matter.

Indian regulator recommends $456 million fine on telecoms firms - Sat, 22 Oct 2016
MUMBAI (Reuters) - India's telecoms regulator on Friday recommended the top three network operators be fined a combined 30.5 billion rupees ($455 million), saying they were denying new entrant Reliance Jio sufficient interconnection points.

Wipro sees U.S. election, Brexit slowing Q3 revenue growth - Fri, 21 Oct 2016
BENGALURU/MUMBAI (Reuters) - Indian software company Wipro Ltd gave a gloomy revenue growth outlook for the current quarter, citing global political uncertainties and seasonal issues such as furloughs and a reduction in working days.

AT&T agrees in principle to buy Time Warner for $85 billion - sources - Sat, 22 Oct 2016
NEW YORK (Reuters) - AT&T Inc has reached an agreement in principle to buy Time Warner Inc for about $85 billion, sources said on Friday, paving the way for what would be the biggest deal in the world this year, giving the telecom company control of cable TV channels HBO and CNN, film studio Warner Bros and other coveted media assets.

Cleaner, but not leaner: China steel mills defy capacity cutbacks - Sat, 22 Oct 2016
SHANGHAI/SINGAPORE (Reuters) - Chinese steel mills are becoming cleaner every month as Beijing pushes to curb its smoke-stack industries. But they're not getting any leaner.

Small Business Blogs

Lean Startup Conference, NextCon Event Loom on the Horizon - Sat, 22 Oct 2016

10 Tips for Increasing Small Business Efficiency - Sat, 22 Oct 2016
Small businesses often have fewer resources than their larger competitors. The solution, of course, is creativity. But efficiency is also important.

50 Business Ideas for Teens - Sat, 22 Oct 2016
Many teens have an entrepreneurial spirit and in today's economy, there's room for them and their efforts. Here are 50 business ideas for teens to consider.

How to Conquer Communication Chaos by Workstorming - Sat, 22 Oct 2016
Healthy communication is critical to business success but often overlooked. Workstorming outlines three key essential elements to fixing that problem.

NBA Jumps On the Virtual Reality Bandwagon Early (Watch) - Fri, 21 Oct 2016
The NBA is the first sports organization to enter the VR fray. Is it a mistake or will the NBA reap the business benefits of early tech adoption?