Small Business Marketing And Consulting
The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you. YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.
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|1 – 50 employees
Revenue < $50 million
Over 1 year in business
Which favorite customers?
No marketing message
<1 year in business
No business plan
Which customers to target?
What marketing message?
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|Business Planning||Access To Capital||Social Media Marketing||Search Engine Optimization|
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Small Business News
Economy performs better than forecast before election - Wed, 12 Mar 2014
NEW DELHI (Reuters) - India's flagging economy delivered rare good news on Wednesday with a slight expansion of industrial production and further cooling in consumer prices, offering some respite to the ruling coalition before next month's general election.
Wall Street cash bonuses highest since 2008 crash - report - Wed, 12 Mar 2014
NEW YORK (Reuters) - The average bonus on Wall Street jumped 15 percent last year to the highest level since the 2008 financial crisis and was the third largest on record, New York State's budget watchdog said on Wednesday.
China concern hits stocks; copper rebounds from near four-year low - Wed, 12 Mar 2014
NEW YORK (Reuters) - Global stock indexes declined for a fourth day and copper dipped to near four-year lows before rebounding on Wednesday as increasing concern about China's economic slowdown unnerved investors.
Whyte & Mackay sale attracts several suitors - sources - Wed, 12 Mar 2014
LONDON (Reuters) - United Spirits' Whyte & Mackay whisky unit has attracted interest from several drinks makers and private equity firms and is expected to fetch about 350 million pounds, according to sources familiar with the matter.
China worries hit global stocks; copper rebounds from four-year low - Wed, 12 Mar 2014
NEW YORK (Reuters) - Global stock indexes declined for a fourth day and copper hit four-year lows before rebounding on Wednesday as increasing concern about China's economic slowdown unnerved investors.
Small Business Blogs
Here is Why Ad Rates on Twitter Are Falling - Wed, 12 Mar 2014
Twitter ad rates are at an all time low and those ad rates may continue to fall. In fact, ad rates on Twitter have dropped 81 percent since the beginning of 2012. Rates dropped 13 percent just in the last three months of last year, according to a report from Quartz. As the prices have fallen, ...
These 7 Tips Will Supercharge Your Social Media Marketing - Wed, 12 Mar 2014
For several years running, Americans have chosen to spend more time in social media than anywhere else on the Web. Marketers recognize the opportunity; 86% indicate that social media is important for their business. Yet 88% still want to know more about the most effective social tactics and how to engage their social audience. In ...
The post These 7 Tips Will Supercharge Your Social Media Marketing appeared first on Small Business Trends.
Retailers Are Striking Gold with Instagram - Wed, 12 Mar 2014
How to Make Your Spring Retail Sales Sing - Wed, 12 Mar 2014
There’s gloomy news for retailers this season. Winter weather in much of the country meant retail shopping essentially leveled off after the December holidays. The National Retail Federation reports that January sales were flat as customers holed up to avoid the Polar Vortex. So how can your retail business make up for slow winter sales? ...
Online Invoicing Activity Grows, Tradeshift Funding the Latest Example - Wed, 12 Mar 2014
There’s a lot happening with online invoicing, and funding recently raised for Tradeshift is the latest example. Tradeshift, the business-to-business digital invoicing startup, has just raised $75 million in venture funding for expansion. The software is already being used in businesses in the U.S. and Europe. Tradeshift received that funding from VC firm Scentan Ventures, ...
The post Online Invoicing Activity Grows, Tradeshift Funding the Latest Example appeared first on Small Business Trends.