Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

Euro edges lower ahead of euro zone summit on Greece - Tue, 07 Jul 2015
TOKYO (Reuters) - The euro edged slightly lower in early Asian trading on Tuesday, but remained well off lows touched in the previous session ahead of a euro zone summit that investors hope might offer a way for Greece to climb out of its debt crisis.

China stocks tumble again despite support measures - Tue, 07 Jul 2015
SHANGHAI (Reuters) - Chinese stocks opened down on Tuesday, taking no comfort from a slew of support measures unleashed by Beijing in recent days, and unnerved by Chinese Premier Li Keqiang's failure to mention the market chaos in a statement on the economy.

Germany, France press Greece to make fast, credible proposals - Tue, 07 Jul 2015
PARIS/ATHENS (Reuters) - France and Germany told Greece on Monday to come up with serious proposals in order to restart financial aid talks, a day after Greeks voted overwhelmingly to reject more austerity.

Asia shares win reprieve but Greece, China concerns limit gains - Tue, 07 Jul 2015
TOKYO (Reuters) - Asian stocks won a reprieve on Tuesday after sharp falls the previous day but investors remained on edge amid uncertainty over Greece's position in the euro and volatility in mainland Chinese equity markets.

Gold holds near $1,170; Greece, dollar eyed for cues - Tue, 07 Jul 2015
SINGAPORE (Reuters) - Gold was hovering near $1,170 an ounce on Tuesday, clinging to small overnight safe-haven gains from the Greek debt crisis, though a strong dollar kept gains in check.

Small Business Blogs

Disaster Preparedness for Your Business During Hurricane Season - Tue, 07 Jul 2015
Severe weather can strike at any time and anywhere. And as summer burns on, the risk of hurricanes grows for a large portion of the country. Here are tips you can take to ensure your business survives beyond the storm.

Citrix Hops on Grasshopper Deal - Mon, 06 Jul 2015
Small Business Trends just learned at the Citrix Synergy Conference in Florida that the Citrix Grasshopper deal is now closing.

Why Engagement, Not Pageviews, is the Key to Growing Your Website - Mon, 06 Jul 2015
You may be tempted to focus on the number of people viewing a page on your site each day, each week or each month. But it turns out that may not be the most important consideration when seeking to make your online business a success.

Farmers Can Use These Smart Sensors to Save Water in a Drought - Mon, 06 Jul 2015
For farmers in a drought, there's a constant balancing act between conserving water and using enough to keep your crops alive. Though farming water use has been an issue for some time, one technology company thinks it has found a solution.

10 Small Business Trademark Mistakes that Cost You Money - Mon, 06 Jul 2015
Trademarks for your small business could be incredibly important not only now but in the future. They can help you protect your business and your brand if executed correctly, By contrast, small business trademark mistakes could end up costing you big time.