Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

Chipmaker deal helps Wall St. rebound, oil slumps anew - Fri, 27 Mar 2015
NEW YORK (Reuters) - Wall Street on Friday closed higher for the first time in a week, lifted by rising tech stocks, while oil prices slumped 5 percent on receding fears about Middle East fighting disrupting supplies.

Fed's Yellen says rate hike may be warranted later this year - Fri, 27 Mar 2015
SAN FRANCISCO/WASHINGTON (Reuters) - An interest rate hike by the Federal Reserve may be warranted later this year, with a gradual path expected to follow, although a downturn in core inflation or wage growth could force it to hold off, the central bank's chief said on Friday.

Oil dives 5 percent as worries about Iran talks trump Yemen - Fri, 27 Mar 2015
NEW YORK (Reuters) - Oil tumbled 5 percent on Friday, erasing the previous session's gains, as Yemen's conflict looked less likely to disrupt Middle East crude shipments and investors turned their focus to talks for a potential Iran nuclear deal that could put more supply on the market.

Gold snaps seven-day rally ahead of Yellen speech; set for second weekly gain - Fri, 27 Mar 2015
NEW YORK/LONDON (Reuters) - Gold fell on Friday, snapping a seven-day rally as investors remained cautious ahead of comments from U.S. Federal Reserve Chair Janet Yellen, but the metal still looked set to post its second straight weekly gain.

Ford Motor says U.S. jury finds it did not infringe tech patents - Fri, 27 Mar 2015
(Reuters) - A U.S. jury has found that Ford Motor Co did not infringe four patents owned by a Washington state company in its onboard computer systems, clearing the Detroit automaker in a $240 million lawsuit, Ford said on Friday.

Small Business Blogs

Square Unveils $Cashtags, Fundbox Reinvents Borrowing, More - Fri, 27 Mar 2015
Getting paid is an absolutely essential part of running a small business. But the ways in which businesses can accept payments are constantly changing due to new technology. Most recently, Square announced a new program called $Cashtags, an expansion of its Square Cash app. Another new option comes from Fundbox, which will provide advances to businesses ...

5 Guest Blogging Tips That Build Your Brand Successfully - Fri, 27 Mar 2015
Over the years, it’s become clear that the quickest way to build a brand online is to invest in content marketing, and link up with bloggers and authoritative industry leaders. All you need to support this theory is to look at brands like HubSpot and KISSmetrics, which hit the ground running with massive guest blogging ...

Survey: How Do You Compare to Others in Business? - Fri, 27 Mar 2015
Sponsored Post Do you ever wonder how your business stacks up against the competition? Depending on your focus and goals, you might measure success using a number of different metrics. So wouldn’t it be great to have a way to see how your business compares to others in all of those different areas? Online survey tool QuestionPro ...

Avanish Sahai of Demandbase: B2B Marketing Focuses on Accounts Not Individuals - Fri, 27 Mar 2015
Marketing to individual consumers is a lot different than marketing your products and services to other businesses. That is why Avanish Sahai, chief product officer for Demandbase, a targeting and personalization marketing platform for B2B marketers, says account-based marketing can improve your efforts to bring on more business customers. Sahai explains what account-based marketing is ...

Is a Ball Pit the Best Place for a Job Interview? - Fri, 27 Mar 2015
This cartoon is actually a reject from a recent custom cartoon client. They wanted a bunch of ideas for those off-site interviews that are so popular these days, but this one wasn’t their cup of tea. For whatever reason, an image of those ball pits you see at kiddie pizza joints popped into my head ...