Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

India to allow options trading in commodity markets - Wed, 28 Sep 2016
MUMBAI (Reuters) - India will allow the introduction of option contracts for commodities as part of a push to deepen trading in the market and to allow more hedging opportunities, the capital markets regulator said on Wednesday.

Liberty bid for two Tata Steel UK units worth nearly 100 million pounds - source - Wed, 28 Sep 2016
LONDON (Reuters) - Industrial and commodity group Liberty House's bid for Tata Steel UK's speciality steel and pipe businesses is worth nearly 100 million pounds ($130 million), an industry source told Reuters on Wednesday.

Wal-Mart in talks to buy stake in Flipkart - sources - Wed, 28 Sep 2016
HONG KONG/MUMBAI (Reuters) - Wal-Mart Stores Inc is in talks to buy a minority stake in India's largest e-commerce firm Flipkart, two sources familiar with the matter said, as the world's biggest retailer aims to get a slice of a fast-growing online retail market.

OPEC agrees modest oil output curbs in first deal since 2008 - Thu, 29 Sep 2016
ALGIERS (Reuters) - OPEC agreed on Wednesday modest oil output cuts in the first such deal since 2008, with the group's leader Saudi Arabia softening its stance on arch-rival Iran amid mounting pressure from low oil prices.

Wall Street rallies as OPEC reaches output deal - Thu, 29 Sep 2016
(Reuters) - Wall Street ended higher on Wednesday after an OPEC agreement to limit crude output fuelled a rally in oil and more than offset nervousness about a tight race for the U.S. presidency.

Small Business Blogs

Here’s How Your Business Should Manage Employee Substance Abuse Problems - Wed, 28 Sep 2016
It's becoming more likely that one of your employees is suffering from substance abuse. That's why you need to have a substance abuse policy in place.

High Tech Pucks Help NHL Keep Up With Industry Trends (Watch) - Wed, 28 Sep 2016
The glow puck is back! Actually, the NHL is using data in a new way to attract to its younger fan base. Do you know the benefits of data driven business?

Outlook Getting High Marks for Playing Well With Others, Adds Google Drive, Facebook Integrations - Wed, 28 Sep 2016
In the latest Outlook web app update, users can now add their Facebook photos and edit Google Drive files from within the email platform.

48 Social Media Channels for Marketing Your Business: The Ultimate Guide - Wed, 28 Sep 2016
Social media can be an incredibly effective tool for marketing your business. Here are 50 different social media channels to consider.

Smart Turntable Creates 360 Degree Images For Ebay, Etsy, Other eCommerce Stores - Wed, 28 Sep 2016
360 product photography is becoming the norm and the Foldio360 helps you shoot these photos of your products without having to hire a pro.