Small Business Marketing And Consulting
The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you. YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.
Is This You?
| 1 – 50 employees Revenue < $50 million Any industry Over 1 year in business Which favorite customers? No marketing message |
Startup Any industry <1 year in business No business plan Which customers to target? What marketing message? |
Learn more Request A Consultation |
Other Services
| Business Planning | Access To Capital | Social Media Marketing | Search Engine Optimization |
To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.
Small Business News
You’re the Boss Blog: Running the Numbers: Making Sense of Our Costs - Fri, 27 Jan 2012
Until recently, I didn't have time to micromanage our expenses. Now I'm trying to figure out where to start.
You’re the Boss Blog: Selling a Business on Facebook - Thu, 26 Jan 2012
There was one big problem: the business had to be sold in four months -- before the seller was going to pack up and move to Chicago to take a job.
You’re the Boss Blog: Running the Numbers: Why Our Productivity Improved - Thu, 26 Jan 2012
In 2012 I'd like to see our output increase to $2.4 million, which would be a little more than 10 percent over 2011. And I'd like to do it without hiring anyone.
You’re the Boss Blog: Is Affiliate Marketing a Useful Tool? - Wed, 25 Jan 2012
If so, is it worth having to collect sales tax from states across the country?
Drive to Tax Internet Sales Harms Affiliate Marketers - Fri, 27 Jan 2012
Moves by states to collect sales taxes from retailers that use affiliate marketers, which direct Internet traffic to the retailers, are costing marketers heavily.
Small Business Management Videos
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Small Business Blogs
If Your Product is Really Good, It Should Sell Itself - Fri, 27 Jan 2012
How true is this? In response to an article on how to promote your business without being pushy, David Morgan threw the statement, “If your product or service is really good, it should sell itself” out there. So is it true?
If your product or service is really good, will it sell itself? And if so, when?
We want passive income, passive work and pay checks that come like clockwork—I know I do. But howRead More
From Small Business Trends
If Your Product is Really Good, It Should Sell Itself
Join us in Atlanta for “Getting Down to Social Business” - Fri, 27 Jan 2012
Join me, Anita Campbell, and an impressive list of the CRM industry’s leading experts and solution providers a free 1-day information packed seminar on February 3, 2012 , in Atlanta, Georgia!
The day will focus on the need for companies to transition their approach to “social” away from a narrow, reactionary set of disconnected activities … to a full-fledged corporate culture strategically aligned to build long-lasting relationships with today’s empowered customer.
Sessions Include:
- Keynote presentation by Paul Greenberg,
Read More
From Small Business Trends
Join us in Atlanta for “Getting Down to Social Business”
Jeanne Hopkins of HubSpot: All Leads Are Not Created Equal - Fri, 27 Jan 2012
Time is very valuable and this is especially true when it comes to small business. In a small business, time is worth its weight in gold. Using your time wisely on matters that will make a difference and aligning business goals is crucial to a small businesses success. Here, Brent Leary joins Jeanne Hopkins of HubSpot to discuss the concept of inbound marketing and wise time management.
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Small Business Trends: Why don’t youRead More
From Small Business Trends
Jeanne Hopkins of HubSpot: All Leads Are Not Created Equal
Out of the Frying Pan and Into the Fire - Fri, 27 Jan 2012
It might be hard to read those little baskets on the desk, but they’re labeled “Frying Pan” and “Fire.”
I’d love to take more credit for this, but it’s based on an old co-worker’s desk. She had the traditional “In” and “Out” paper bins, but she also had one labeled “OMG!” where I’m assuming she kept items that needed to be dealt with more quickly.
I never asked her about it, but it always amused me when I’d walkRead More
From Small Business Trends
Out of the Frying Pan and Into the Fire
2012 the Year of the Entrepreneur - Fri, 27 Jan 2012
Could 2012 be the year of the entrepreneur? Some believe it is. Check out these important links for more tips on your entrepreneurial journey.
Entrepreneurship
Is 2012 the year of the entrepreneur? Scott Gerber, founder of the Young Entrepreneur Council and co-founder of Gen Y Capital Partners, thinks so. Among other things, Gerber says the current economy and job market will push more people into the idea of providing an income for themselves through starting businesses. Bloomberg Businessweek
Always be a marketRead More
