Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

China revises up size of economy in 2013 by 3.4 pct - Fri, 19 Dec 2014
BEIJING (Reuters) - China's gross domestic product in 2013 was 3.4 percent more than previously estimated, the National Bureau of Statistics said on Friday, revising up the size of the economy after a new economic census.

Asian stocks extend bounce on Wall St, Fed cheer - Fri, 19 Dec 2014
SYDNEY (Reuters) - Japanese stocks led Asian markets higher on Friday, after Wall Street boasted its biggest two-day advance since late 2011 amid relief the Federal Reserve was in no rush to start hiking interest rates.

Asian stocks catch Wall St tailwind - Thu, 18 Dec 2014
SYDNEY (Reuters) - Asian markets looked set for another upbeat session on Friday after Wall Street boasted its biggest two-day advance since late 2011 amid relief the Federal Reserve was in no rush to start hiking interest rates.

Hotel magnate Chatwal avoids prison in illegal campaign contribution scheme - Thu, 18 Dec 2014
(Reuters) - A hotel tycoon and former Hillary Clinton fundraiser avoided prison on Thursday for conspiring to make $188,000 in illegal U.S. campaign contributions using straw donors.

Oil tumbles after brief rebound; Brent back below $60 - Thu, 18 Dec 2014
NEW YORK (Reuters) - Global crude oil prices slumped anew on Thursday, a day after a short-covering rally, as traders placed fresh bets the market would resume a six-month rout on worries about a supply glut.

Small Business Blogs

Single Serve Wine Company Makes Shark Tank History - Fri, 19 Dec 2014
Zipz, a single serve wine company, made Shark Tank history last week by closing the biggest deal in the show’s history. The company makes a wine-by-the-glass product that is covered in a protective wrapping to increase its shelf life. Zips came to Shark Tank seeking $2.5 million for 10 percent of the company, which it ...

11 Great Questions to Ask Your Employees - Thu, 18 Dec 2014
Being a founder or CEO requires a lot of time, and you often can’t chat with your employees as much as you’d like to. So how do you know if they’re happy and doing the best work they can? To find out some direct, easy ways to learn this important information, we asked 11 founders the following ...

Freescale Wireless Charging Introduced for Tablets, Laptops - Thu, 18 Dec 2014
The fastest wireless battery charging solution available to consumers could be just a few months away — even closer. For a lot of smartphone, tablet and even laptop users, that could mean the end of USB and other power cords winding their way across your office and desk. And it could also mean more mobility ...

What Do Your Employees Want from Their Managers? - Thu, 18 Dec 2014
If you’re like most entrepreneurs, you’re always looking for ways you can become a better manager, and ways you can help your managers improve as well. A new study from Addison Group has some insights on what employees of all generations want from their managers and what qualities managers think are important to have. Whether ...

Dropbox Badge Lets You Collaborate on Windows and Mac - Thu, 18 Dec 2014
Dropbox has added a feature enabling users the ability to collaborate on projects created in Microsoft Office applications. The Dropbox Badge has been added to the Dropbox for Business suite. The badge appears inside any Microsoft Word, Excel, or PowerPoint project that’s shared among co-workers or team members. Here’s a video giving an overview: When ...