Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

Business Planning Access To Capital Social Media Marketing Search Engine Optimization

To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

Foreign seed firms rally behind Monsanto in Indian alliance - Sat, 27 Aug 2016
NEW DELHI (Reuters) - Major international seed companies in India formed an alliance on Friday, seeking the support of their peers after a flurry of regulatory steps in recent months by Prime Minister Narendra Modi's government.

Analysis - For the Fed's Yellen 'conventional' unconventional policy is enough - Sat, 27 Aug 2016
WASHINGTON (Reuters) - For all the talk of a radical shift in central banking policy, from the permanent use of negative rates to helicopter money drops, Federal Reserve Chair Janet Yellen appears to believe she can tackle any future downturn using the tools currently at her disposal.

Tata Motors Q1 net profit halves on forex loss post-Brexit vote - Fri, 26 Aug 2016
MUMBAI/NEW DELHI (Reuters) - Foreign exchange losses after Britain's decision to leave the European Union and higher expenses offset strong sales growth at India's Tata Motors, more than halving its net profit in the April-June quarter.

ECB rates could stay low if other policy areas don't contribute: Coeure - Sat, 27 Aug 2016
FRANKFURT (Reuters) - European Central Bank rates could remain low unless other policy areas start contributing, raising the risk that they could increasingly hit their effective lower limit, a top policymaker said on Saturday.

Dirty laundry: Welspun tangle highlights India's quality challenge - Fri, 26 Aug 2016
MUMBAI (Reuters) - Questions over the exact provenance of bedsheets sold by Welspun India to America's middle classes have not only wiped $740 million off the firm's market value, but also revived one of Indian manufacturing's enduring headaches: quality.

Small Business Blogs

What Can Luke Skywalker Teach You About Content Marketing? Well, Nothing But … - Sat, 27 Aug 2016
Our calendar of small business events is jam packed this week. Check out an event near you.

10 Tips to Build an Effective Online Marketing Strategy - Sat, 27 Aug 2016
Our small business community is at the ready to help you with your online marketing campaigns.

This Device Claims to Turn Your iPhone into a 360 Degree VR Camera - Sat, 27 Aug 2016
As virtual reality becomes more of a reality, the innovations to turn everyday consumers into creators are bound to come sooner or later.

“Engage with Honor” Takes Leadership Lessons from Unlikely Experience - Sat, 27 Aug 2016
Think you're a natural leader? Engage With Honor profiles leader and who they really are.

Keep an Eye Out for This New Edible Food Packaging (Watch) - Fri, 26 Aug 2016
Edible food packaging? Expect to see it in a few years if this technology grabs hold.