Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
Learn more
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

India firms fear lingering economic aftershocks from cash crackdown - Mon, 27 Feb 2017
GHAZIABAD, India (Reuters) - Struggling with customers unable to pay on time and plummeting sales, Indian small-business owner Ravi Jain fears the government's crackdown on cash will have a much larger impact than predicted by top policymakers.

Providence selling stake in Idea Cellular for $190 million - Mon, 27 Feb 2017
MUMBAI (Reuters) - A subsidiary of Providence Equity Partners is selling its 3.3 percent stake in India's third-biggest mobile phone carrier Idea Cellular Ltd for at least $190 million, according to a deal term sheet seen by Reuters on Monday.

ONGC to take control of HPCL to create larger oil sector entity - ET - Mon, 27 Feb 2017
MUMBAI (Reuters) - India's state-run Oil and Natural Gas Corp will take control of Hindustan Petroleum Corp as part of the government's plan to create an integrated public sector oil entity, the Economic Times daily reported on Monday citing top government officials.

Cash no longer king? Swiss National Bank begs to differ - Mon, 27 Feb 2017
ZURICH (Reuters) - The Swiss central bank sought on Monday to allay fears among citizens that bank notes could eventually be phased out as a result of global money-laundering rules or the rise of alternative payment systems.

Wall Street opens lower as tech stocks drag - Mon, 27 Feb 2017
(Reuters) - U.S. stocks opened lower on Monday as technology stocks declined and investors took a breather to assess Wall Street's recent record-setting run.

Small Business Blogs

BlackBerry Announces KEYone, But Should Business Owners Care? - Mon, 27 Feb 2017
The BlackBerry KEYone is yet another attempt by the Canadian company to capture its former glory as it continues to find itself in this new ecosystem.

Want to Top Google Search? Make Sure Your Site Has These Features - Mon, 27 Feb 2017
These four features added to your company's site or overall online presence will help bump you closer to the top of search results.

71 Percent of Hispanic Entrepreneurs Expect Revenue Increase - Mon, 27 Feb 2017
An overwhelming majority of Hispanic small business owners remain optimistic about the economic forecast for their companies.

What Are Print on Demand Services and How Can I Use Them for My Business? - Mon, 27 Feb 2017
Print on demand services come with a clear set of advantages for small businesses including lower costs, order fulfillment, and less mistakes.

How Your Smart Phone Can Cut Your Accounting Costs - Mon, 27 Feb 2017
Do you ever wonder why your small business accounting bills are so high? Here's a way to use your mobile phone to cut your accounting costs.