Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

Is This You?

1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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Other Services

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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful business resources.

Small Business News

India lobbies Trump administration to avert visa threat - Fri, 24 Feb 2017
NEW DELHI (Reuters) - India has stepped up its lobbying effort against moves in the U. S. Congress to impose curbs on visas for skilled workers that threaten the South Asian nation's tech sector, which employs more than 3.5 million people.

Lone Star, IL&FS to invest in struggling Indian infrastructure projects - Sun, 26 Feb 2017
MUMBAI (Reuters) - U.S. private equity firm Lone Star has joined up with Indian infrastructure financier IL&FS to invest in struggling Indian infrastructure projects, the companies said on Sunday.

Unit of L&T wins $165 million contract from Indian Oil Corp - Sat, 25 Feb 2017
NEW DELHI (Reuters) - A unit of engineering conglomerate Larsen & Toubro has won an onshore engineering, procurement and construction (EPC) contract from Indian Oil Corp Ltd, the country's largest refiner, worth 11 billion rupees ($165 million), it said in a statement on Saturday.

Buffett scorns tricky Wall Street accounting, but defends buybacks - Sun, 26 Feb 2017
NEW YORK (Reuters) - Billionaire investor Warren Buffett on Saturday attacked what he saw as tricks used by U.S. companies to boost earnings and stock prices, but he defended one oft-criticized practice: share buybacks.

India's wind power tariffs hit new low in push for renewables - Fri, 24 Feb 2017
NEW DELHI (Reuters) - Indian wind power tariffs fell to a record low in a government-run auction on Friday, weeks after solar power rates too hit an all-time low, as the country looks to cut chronic electricity shortages in one of the world's biggest clean energy programmes.

Small Business Blogs

Extreme California Weather Highlights the Importance of Being Prepared (Watch) - Sun, 26 Feb 2017
The sudden and extreme nature of weather in California recently underscores the importance for every small business to have a severe weather emergency plan.

Savvy Sexy Social’s Amy Schmittauer Shares Insights on New YouTube Live Mobile - Sun, 26 Feb 2017
Small Business Trends interviewed Amy Schmittauer because of her expertise in all things video — including getting ready to live stream on YouTube.

How to Avoid Double Taxation with an S Corporation - Sun, 26 Feb 2017
For small businesses and entrepreneurs, business structure impacts how you pay taxes, and can lead to double taxation if you're not careful.

The Book “Getting to Yes And” Shows How to Use Improv in Business - Sun, 26 Feb 2017
As Bob Kulhan points out in his book Getting to "Yes And", busy executives are turning to the most unlikely sources to gain a competitive advantage.

Bring Your Business Into the Future at ICON17 - Sat, 25 Feb 2017
Events like ICON17 can make your business better and smarter. But you must be aware of the best events for your particular needs. The Small Business Trends event calendar is a great place to start -- and a great place to promote your own event.