Small Business Marketing And Consulting

The most important contributor to the success of a startup or an existing small business is knowing who your favorite customers are and the reason they buy from you.  YCHANGE provides small business marketing and consulting services to help your company adopt a customer-driven marketing focus. You can then identify your target market(s), develop the marketing message(s) that resonates with this customer set(s) and communicate the message(s) to those target customers using classic as well as electronic media.

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1 – 50 employees
Revenue < $50 million
Any industry
Over 1 year in business
Which favorite customers?
No marketing message
Startup
Any industry
<1 year in business
No business plan
Which customers to target?
What marketing message?
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To stay current with the issues impacting all aspects of small business marketing and consulting, read our blog at: Jumpstart Your Business. For helpful business advice and other useful information read the business articles and executive briefs and link to other useful resources.

Small Business News

Insight - In Modi’s India, green shoots of reform from Rajasthan - Mon, 24 Nov 2014
JAIPUR (Reuters) - The reformist government that many Indians and free-market flag-bearers had hoped would emerge after this year's election isn't in New Delhi - at least not yet. It's a dusty day's drive to the southwest.






Honda admits under-reporting serious U.S. accidents since 2003 - Mon, 24 Nov 2014
DETROIT (Reuters) - Honda Motor Co acknowledged Monday that it "did not meet our obligations" in reporting fatal and injury accidents to U.S. safety regulators over the past 11 years.






Wall St up on central bank bets, deals support - Mon, 24 Nov 2014
NEW YORK (Reuters) - U.S. stocks rose on Monday on hopes that China will take further accommodative monetary policy action, while merger deals kept traders focused even as volumes were below average.






Nepal gives Indian firm green light for $1 bln hydroelectric plant - Mon, 24 Nov 2014
KATHMANDU (Reuters) - Nepal has given an Indian company permission to build a 900 megawatt hydropower plant, government officials said on Monday, as the Himalayan state looks to ease chronic energy shortages by opening up its rivers to its larger neighbour.






U.S. seeks to step up India trade talks after WTO breakthrough - Mon, 24 Nov 2014
NEW DELHI (Reuters) - The United States wants to step up its trade dialogue with India, Trade Representative Michael Froman said on Monday, after the resolution of a global trade dispute paved the way for President Barack Obama to visit India.






Small Business Blogs

Samsung Flow Connects Tablet, Computer — Even Your TV - Mon, 24 Nov 2014

Samsung has unveiled Flow, a new device handoff feature that will eventually let you start an activity on one device and move it to another. This means you could eventually get an email notification on your smartwatch then switch to your smartphone or tablet to read. Finally, you could switch to your laptop when you’re ...

The post Samsung Flow Connects Tablet, Computer — Even Your TV appeared first on Small Business Trends.

3 Reasons To Hire An Outside Event Coordinator - Mon, 24 Nov 2014

Did you know that the position of event coordinator made the list for the top 5 most stressful jobs in 2014. Agree or Disagree? If you think it’s stressful planning a meeting or any major corporate event, you are right. Meeting planning requires expertise in communications, preparation, management, logistics, marketing and crisis management too. Because, with ...

The post 3 Reasons To Hire An Outside Event Coordinator appeared first on Small Business Trends.

Insights From Google About How Small Businesses Can Improve Sales - Mon, 24 Nov 2014

We’re used to thinking about Google as a search engine. And of course, we also think of Google for products such as Google Apps for Work, and the AdWords advertising platform. But when was the last time you thought of Google as a source of shopper insights and behaviors? And as a resource to help ...

The post Insights From Google About How Small Businesses Can Improve Sales appeared first on Small Business Trends.

4 Questions to Ask Yourself if You’re Ready to Export - Mon, 24 Nov 2014

While the U.S. is a huge market in itself, two-thirds of the world’s purchasing power exists offshore in foreign countries. This represents a big opportunity for small businesses to expand and grow. But, as with all growth strategies, knowing when to make that leap into new markets isn’t quite so easy, especially when faced with ...

The post 4 Questions to Ask Yourself if You’re Ready to Export appeared first on Small Business Trends.

Salesforce Launches Desk.com App Hub to Integrate Partner Apps - Mon, 24 Nov 2014

Salesforce today launched the Desk.com App Hub. The company calls it a “one-stop shop to easily deploy partner apps that extend [the use of] Desk.com.” Desk.com is Salesforce’s customer support application for small and midsize businesses. SMB businesses use Desk.com to manage customer support interactions coming over email and social channels. With Desk.com, businesses can set ...

The post Salesforce Launches Desk.com App Hub to Integrate Partner Apps appeared first on Small Business Trends.