Small Business Marketing and Consulting

YCHANGE International offers small business marketing and consulting services to existing as well as start-up companies. We also provide mentoring for established small and medium sized businesses and counseling for start ups as well as for those just getting off the ground.

Our clients are worldwide and range from one-employee start ups to companies of 250 employees and close to $50 million in revenues. All of our consultants have small business marketing as well as operational and business planning experience across all industries.

We provide a full range of Internet marketing services that cover web site tuning, social media marketing, search engine optimization, and email marketing. Our counselors develop a full understanding of your company's business needs and then build a total web strategy that is based on your overall business marketing plan.

The YCHANGE "Think Team" is an advisory group of experienced executives who constantly evaluate the effect of changing technology on business and marketing strategies. They stay abreast of the impact of economic change on small business loans, grants and other financing alternatives and growth opportunities for small businesses.

View YCHANGE business articles, executive briefs and links to other useful resources. Stay current with the issues impacting small business marketing and Internet marketing strategies by blogging with us on Jumpstart Your Business.

Small Business Marketing Videos

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Videos tagged with smallbusinessmarketing


Earn EXTRA INCOME - Low Cost Internet Business Opportunities
by rss@youtube.com (jdsugg1)
2 Sep 2008 at 11:47am

http://tube.FastTrakDirectMarketing.Com Starting and building a Internet Business has never been this easy until now. Learn the secrets of building your business on the internet, the same secret used by professional marketers like Jay Kubassek, Mike Dillard and Brian Fanale. Every professional internet marketer will tell you that the key is having a strong foundation. This program is used and recommended by All Top Producers. Now you can learn Internet Marketing, Direct Marketing and Network Marketing for next to nothing. Once you learn this program you can use it to Market the Top Tiered Internet Business Opportunities which have the potential of producing an Executive Income. Learn this inexpensive program and then do as I and hundreds others have done,, Fire Your Boss and work full time in your new Internet Marketing Business. http://tube.FastTrakDirectMarketing.Com

Author: jdsugg1
Keywords: Wealth Business Entrepreneur Entrepreneurship smallbusinessstartup smallbusinessmarketing carbon copy marketing online business mentors free advertising internet home making money make extra national Obama mlmleadsystempro generate leads
Added: September 2, 2008



(Business Marketing)
by rss@youtube.com (glblmrkts)
25 Aug 2008 at 10:39am

Don't forget to subscribe to my site. . http://www.youtube.com/glblmrkts . Or call us at 661 978-8800 email globalinternetmarkets@yahoo.com . (Business Marketing)(Business Marketing)(Business Marketing) (Business Marketing)(Business Marketing)(Business marketing) (Business Marketing) Search Results 1. (Business Marketing) - Small (Business Marketing) (Business marketing) - Read everything your need to know about small (business marketing.) 2. Home -- (Business Marketing) Association The Business Marketing Association (BMA) focuses on the field of business-to-(business marketing) 3. (Business Marketing) Strategy Essentials Your business marketing strategy is the single biggest factor which determines the success or failure of your business. It doesn't matter if you sell ... 4. (Business Marketing) Design training course, online certificate program This nationally recognized (Business Marketing) Design online training course focuses on developing technical skill and creative artistry using applied (business_marketing) 5. Marketing -- (Business Marketing) - Marketing Articles From business cards and business networking through marketing plans, marketing research and Internet marketing, you're sure to find marketing strategies you ... 6. Small (Business Marketing) Unleashed Conference: Columbus, Ohio ... Small (Business Marketing) Unleashed is planned by the team behind Search Engine Guide and Small Business Brief, two sites that have long devoted themselves ... 7. Marketing | MoreBusiness.com Topics include tips on branding, how to and why brand, brand management, branding basics, viral marketing, online branding strategies, and logos. 8. Small (Business Marketing) - Small Business Strategies and Website ... Proven, Practical, Ready to Use Small (Business Marketing) Strategies to Attract More Clients And Maximize Your Profits This Week. No Theory, No Fluff. 9. Small (business marketing) ideas and strategies | Duct Tape Marketing Marketing system including strategies and recommendations for growing small businesses. 10. Widener University | Wolfgram Memorial Library | Checklist for a ... A( Business/Marketing) Web Page is one sponsored by a commercial enterprise (usually it is a page trying to promote or sell products). ... Tags MichaelPort BookYourselfSolid Small(BusinessMarketing) Seminar PublicSpeaking internet marketing for small business Fraser Hay Ecademy Lead Generation System (Business Marketing) business advertising marketing marketing company business branding marketing strategies marketing strategy marketing campaign marketing companies strategic marketing brand marketing target marketing marketing management marketing communications marketing advertising marketing research business ideas marketing consultants business plan direct marketing b2b marketing marketing ideas marketing planning corporate marketing global marketing marketing branding product marketing relationship marketing marketing campaigns retail marketing marketing promotion marketing help promotional marketing marketing plans marketing firm business business growth business to business advertising marketing and advertising marketing communication business planning business strategies business promotion marketing consultant small business ideas how to start a business start a business start business starting a business business startup business promotions b2b advertising small business marketing firms marketing trends business consulting marketing mix business plans small business advertising business development marketing consulting internet marketing branding event marketing business strategy marketing advice marketing tips products marketing marketing objectives advertising strategy marketing sales consumer marketing business to business marketing analysis marketing consultancy marketing plan advertising online advertising marketing service business idea marketing tools business new start up business small businesses marketing services starting business business customers home based business marketing course business opportunities home business online business business sales internet business business opportunity affiliate marketing mlm business

Author: glblmrkts
Keywords: MichaelPort BookYourselfSolid SmallBusinessMarketing Seminar PublicSpeaking
Added: August 25, 2008



smallbusinessmarketing
by rss@youtube.com (workatin87)
12 Mar 2008 at 3:20pm

smallbusinessmarketing www.dailywebincome.info

Author: workatin87
Keywords: marketingassociation marketinginternships marketingconsulting smallbusinessmarketing
Added: March 12, 2008



marketingconsulting
by rss@youtube.com (workatin87)
12 Mar 2008 at 3:06pm

Marketing Consulting provides marketing consulting services that improve business performance www.dailywebincome.info

Author: workatin87
Keywords: marketingassociation marketinginternships marketingconsulting smallbusinessmarketing
Added: March 12, 2008



marketinginternships
by rss@youtube.com (workatin87)
12 Mar 2008 at 3:01pm

Companies and organizations large and small frequently peruse database to search quality www.dailywebincome.info

Author: workatin87
Keywords: marketingassociation marketinginternships marketingconsulting smallbusinessmarketing
Added: March 12, 2008



marketingassociation
by rss@youtube.com (workatin87)
12 Mar 2008 at 2:32pm

The Business Marketing Association (BMA) focuses on the field of business-to-business marketing. www.dailywebincome.info

Author: workatin87
Keywords: marketingassociation marketinginternship marketingconsulting smallbusinessmarketing
Added: March 12, 2008



Entrepreneur Idol - American Idol Spoof
by rss@youtube.com (michaelport)
17 Apr 2007 at 1:30pm

http://www.BookYourselfSolid.com - a spoof of American Idol from the Small Business Owner's perspective. What it's like to talk about what you do and try to marketing your small business. Get a FREE chapter from the bestselling Book Yourself Solid by Michael Port - it'll make you an Entrepreneur Idol. Go to http://www.BookYourselfSolid.com

Author: michaelport
Keywords: AmericanIdol SmallBusinessMarketing Entrepreneur MichaelPort BookYourselfSolid Cartoon
Added: April 17, 2007



Michael Port - small business marketing coach -
by rss@youtube.com (michaelport)
28 Mar 2007 at 7:21am

http://www.BookYourselfSolid.com - Michael Port video (author of Book Yourself Solid) from small business marketing seminar - funny, relevant and easy to understand small business marketing and how to talk about what you do.

Author: michaelport
Keywords: MichaelPort BookYourselfSolid SmallBusinessMarketing Seminar PublicSpeaking
Added: March 28, 2007


Small Business Marketing Books

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making ...
by Jay Conrad Levinson
Amazon Price: $10.17
Customer Review: Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget for your marketing campaign.

I was hoping for more internet marketing advice, but found only a small section dedicated to this venue. This was surprising considering the internet is fast becoming THE marketing tool of today and the future.

Plenty of help in this book on all other forms of media advertising, but all require sizable budgets.

As for book quality... The text is a bit small and crowded, and is printed on newsprint quality paper. The addition of some subheadings here and there just to break up the pages a bit would ease a rather monotonous flow.

No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Pr...
by Dan S. Kennedy
Amazon Price: $12.21
Customer Review: I attended my first Dan Kennedy event this past weekend in St. Louis and was very impressed with the content of the information and his business philosophy. I picked up the book, No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich for two reasons. One, I wanted to learn more about marketing and selling to the Affluent. Even in tough times the affluent have money and if one wants to thrive in the recession that has already started in the United States you need to position yourself with the affluent. The book provids a wealth of information in this area.

A second reason I wanted to read the book was to learn more about Dan Kennedy's business methods. I was intrigued with what I learned at the seminar. In fact, I am repositioning and redoing my websites and my business model based on the information gleaned from him during that event. I wanted to learn more because I do see his "philosophy" as profit generating.

The book did not disappoint. I finished the book on my flight back home and found myself taking notes in almost every chapter. I found the book well researched and informative. I like Kennedy's style of writing and brash emphasis on presenting reality instead of some politically correct drivel that makes you feel good without adding to your bottom line.

If you are in business or thinking about getting into business you need to read this book. I plan on reading the rest of the No B.S. guides Dan Kennedy has written and then to move on to the audio programs, taking care to implement what I have learned. There is money in these books. One only has to look for it.

Internet Riches: The Simple Money-making Secrets of Online Millionaires
by Scott Fox
Amazon Price: $14.96
Customer Review: All I can say is that it would take you many hours and you would ahve to speak to many webpreneurs to find out what Scott has aggregated in this easy to read and understand format.

Three Weeks to eBay Profits: Go from Beginner to Successful Seller in Less th...
by Skip McGrath
Amazon Price: $10.17
Customer Review: THIS BOOK IS ONE OF THE BEST AVAILABLE HERE ON AMAZON FOR EITHER BEGINNING OR ADVANCED EBAY USERS.

The Official Get Rich Guide to Information Marketing: Build a Million-Dollar ...
by Dan Kennedy, Bill Glazer, Robert Skrob
Amazon Price: $16.47
Customer Review: Watch Video Here: http://www.amazon.com/review/R2H0UOC303TFJZ This book is helpful as an intro to info marketing, but most people I know who are into info marketing want to do it online, and Dan doesn't really discuss how to do it online.

If you want to do online info marketing, check out Silver's book Moonlighting on the Internet - it is targeted towards the internet and gives a lot of practical how-to info.

Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Amazon Price: $26.39
Customer Review: While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn your world upside down with new knowledge.

Celebrity Branding You: A Revolutionary System for Entrepreneurs and Professi...
by Jw Dicks, Nick Nanton
Amazon Price: $19.99
Customer Review: Celebrity Branding You lays down the exact blue print to get you above and beyond any competition. Times have changed and so has marketing and these guys nailed it!

Starting an Online Business All-in-One Desk Reference For Dummies (For Dummie...
by Shannon Belew, Joel Elad
Amazon Price: $19.79
Customer Review: This is useful in that it explains alot of online jargon, but as a required reading assignment, it didn't peak my interest.

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
by John Jantsch
Amazon Price: $10.19
Customer Review: Fantastic Read, in particular for a novice like myself little or no previous marketing experience. I've my own business for a year now and this book not only showed me where i was going wrong, but it helped me to take stock of where I was and how to effectively market the business.

Guerilla Marketing on the Internet: The Definitive Guide from the Father of G...
by Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough
Amazon Price: $14.93
Customer Review: This book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.

Small Business Marketing Related News Entries

AIM Group Two Promotional Products offers small business success tips - dBusi...

AIM Group Two Promotional Products offers small business success tips
dBusinessNews Triangle (press release), NC - 12 hours ago
... high-quality in-house production of personalized promotional products for small business marketing and individual gift-giving for over 12 years. ...


New Small Business Marketing Program Provides Direct Access To ... - PR Web (...

New Small Business Marketing Program Provides Direct Access To ...
PR Web (press release), WA - Nov 15, 2008
With his new small business marketing mentoring program, Charlie Cook - founder of Marketing For Success (online at www.MarketingForSuccess.com) - is ...


SCORE invites Duct Tape Marketing Coach to Present Small Business ... - PRLog...

SCORE invites Duct Tape Marketing Coach to Present Small Business ...
PRLog.Org (press release), Romania - Nov 18, 2008
PRLog (Press Release) ? Nov 18, 2008 ? Randy Vaughn, Fort Worth's only Duct Tape Marketing Authorized Coach, was invited to present marketing ideas for ...


Strategies for entrepreneurs are found online - HeraldNet

Strategies for entrepreneurs are found online
HeraldNet, WA - Nov 17, 2008
He encourages small business owners to follow his simple small business marketing systems, strategies and ideas. He believes that small business marketing ...


New Marketing Blog Focuses on Building Small Businesses' Marketing ... - PR W...

New Marketing Blog Focuses on Building Small Businesses' Marketing ...
PR Web (press release), WA - Nov 13, 2008
In order to develop this knowledge and skills, there is an underlying marketing process that if understood and followed can make small business marketing ...


VistaPrint Announces Investor Day - MarketWatch

VistaPrint Announces Investor Day
MarketWatch - 9 hours ago
the small business marketing company, today announced it will host an Investor Day on December 10, 2008 in New York City, from 2:00 pm to 5:00 pm EST. ...


St. Joseph?s College Offers Free Small Business Marketing Workshop - Brooklyn...

St. Joseph?s College Offers Free Small Business Marketing Workshop
Brooklyn Daily Eagle, NY - Nov 4, 2008
by Brooklyn Eagle (edit@brooklyneagle.net), published online 11-04-2008 In collaboration with the New York State Small Business Development Center (SBDC), ...


Business opportunities showcased in ABS-CBN Negosyo Fair - ABS CBN News

Business opportunities showcased in ABS-CBN Negosyo Fair
ABS CBN News, Philippines - Nov 18, 2008
... with little extra income to begin a small business. Marketing experts have said that food offers minimum risk for entrepreneurs since it's a basic need. ...


The Do's and Don'ts of Web Marketing for Small Business Owners - SBWire (pres...

The Do's and Don'ts of Web Marketing for Small Business Owners
SBWire (press release), WI - Nov 13, 2008
Search engine marketing can benefit small business marketing programs and results can be measured, unlike with traditional marketing techniques. ...


Students Praise JCC Small Business Development Center - Jamestown Post Journal

Students Praise JCC Small Business Development Center
Jamestown Post Journal, NY - Nov 15, 2008
''Each one-credit course - Small Business Marketing, Financial Management and Venture Startup - will last five weeks, so a student can take all three in the ...


Small Business Marketing Related Blog Entries

Hello Out There! - Small Business Ideas Forum
by unknown
A friendly place to share small business ideas & knowledge, ask questions & find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business ...

THE SMALL BUSINESS BLOG » Blog Archive » Marketing ? Small ...
by unknown
Blogging about small business, working from home, self-employed, contractors, business start-up using online eco-friendly software combined with bootstrapping techniques and social networking.

10 Questions that Guarantee SEO Success, Part I - Search Engine ...
by unknown
Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog ...

Everything You Think You Know About Social Media and Measuring ROI ...
by unknown
If your company or small business has a blog that isn't delivering the results you were hoping for, Mack Collier can help! Mack is the author of one of the most popular marketing blogs on the internet, The Viral Garden, and a social ...

Branding is About Self Discovery
by Jay Ehret
If you would like to learn more about our company, see our website: www.themarketingspot.com/. You can also see small business marketing case studies and get free marketing ideas at our other blog: The Idea Spot. ...

Social media marketing and the astute physician business owner ...
by unknown
The new ebook "Let's Talk - Social Media for Small Business" by John Jantsch of Duct Tape Marketing (in another of his inspired joint ventures, this time with Microsoft -- lessons to be learned there!) gives a succinct overview of the ...

CEO conversations - part I: Chief Trouble Maker & CEO Joanna ...
by unknown
As a successful small business, what primary steps did you take then ? and now ? to stay afloat & focused? Pineda responds: We learned a lot from 2001 and we?re putting that into practice during this time. You know you?ll have to work ...

Should I Specialize or Sell to Everyone? ? Fix Your Broken Marketing
by unknown
She then wanted to help other new small business owners do the same thing. At first, she offered her services for $99 (and struggled to find customers). Then, she decided to focus on other French (and French-speaking) people who wanted ...

MEGA NETWORKING & REFERRAL EVENT - Melbourne March 27th to 29th ...
by unknown
"Most small business owners are so busy working in their business that they never take a minute to stop and work on their business. The result is usually ineffective sales and marketing and a lack of profits. ...

Helpful Marketing: A Case Study - Small Business Answers
by unknown
If you\'re wondering what\'s different about Internet marketing, check out Crucial.com, a site that sells computer memory chips. Boring? Perhaps to some, but it\'s the way they sell the chips that you might be interested in.

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