Small Business Marketing and Consulting
YCHANGE International offers small business marketing and consulting services to existing as well as start-up companies. We also provide mentoring for established small and medium sized businesses and counseling for start ups as well as for those just getting off the ground.
Our clients are worldwide and range from one-employee start ups to companies of 250 employees and close to $50 million in revenues. All of our consultants have small business marketing as well as operational and business planning experience across all industries.
We provide a full range of Internet marketing services that cover web site tuning, social media marketing, search engine optimization, and email marketing. Our counselors develop a full understanding of your company's business needs and then build a total web strategy that is based on your overall business marketing plan.
The YCHANGE "Think Team" is an advisory group of experienced executives who constantly evaluate the effect of changing technology on business and marketing strategies. They stay abreast of the impact of economic change on small business loans, grants and other financing alternatives and growth opportunities for small businesses.
View YCHANGE business articles, executive briefs and links to other useful resources. Stay current with the issues impacting small business marketing and Internet marketing strategies by blogging with us on Jumpstart Your Business.
Small Business Marketing Videos
YouTube :: Tag // smallbusinessmarketing
Videos tagged with smallbusinessmarketing
Earn Extra Income Part 2 Of How To Get Paid Weekly With Regenesis 2x2 (Video ...
by rss@youtube.com (nbrown482)
1 Jul 2009 at 12:20am
Author: nbrown482
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Added: June 30, 2009
Earn Extra Income Part 1 Of How To Get Paid Weekly With Regenesis 2x2 (Email ...
by rss@youtube.com (nbrown482)
30 Jun 2009 at 11:59pm
Author: nbrown482
Keywords: Wealth Business Entrepreneur Entrepreneurship smallbusinessstartup smallbusinessmarketing carbon copy marketing online business mentors free advertising internet home making money make extra national Obama mlmleadsystempro generate leads
Added: June 30, 2009
Earn Extra Income Why Regenesis 2x2 Above Everything Else?
by rss@youtube.com (nbrown482)
30 Jun 2009 at 11:30pm
Author: nbrown482
Keywords: Wealth Business Entrepreneur Entrepreneurship smallbusinessstartup smallbusinessmarketing carbon copy marketing online business mentors free advertising internet home making money make extra national Obama mlmleadsystempro generate leads
Added: June 30, 2009
Earn EXTRA INCOME - Low Cost Internet Business Opportunities
by rss@youtube.com (jdsugg1)
2 Sep 2008 at 11:47am
Author: jdsugg1
Keywords: Wealth Business Entrepreneur Entrepreneurship smallbusinessstartup smallbusinessmarketing carbon copy marketing online business mentors free advertising internet home making money make extra national Obama mlmleadsystempro generate leads
Added: September 2, 2008
(Business Marketing)
by rss@youtube.com (glblmrkts)
25 Aug 2008 at 10:39am
Author: glblmrkts
Keywords: MichaelPort BookYourselfSolid SmallBusinessMarketing Seminar PublicSpeaking
Added: August 25, 2008
smallbusinessmarketing
by rss@youtube.com (workatin87)
12 Mar 2008 at 3:20pm
Author: workatin87
Keywords: marketingassociation marketinginternships marketingconsulting smallbusinessmarketing
Added: March 12, 2008
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by rss@youtube.com (workatin87)
12 Mar 2008 at 3:06pm
Author: workatin87
Keywords: marketingassociation marketinginternships marketingconsulting smallbusinessmarketing
Added: March 12, 2008
marketinginternships
by rss@youtube.com (workatin87)
12 Mar 2008 at 3:01pm
Author: workatin87
Keywords: marketingassociation marketinginternships marketingconsulting smallbusinessmarketing
Added: March 12, 2008
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by rss@youtube.com (workatin87)
12 Mar 2008 at 2:32pm
Author: workatin87
Keywords: marketingassociation marketinginternship marketingconsulting smallbusinessmarketing
Added: March 12, 2008
Entrepreneur Idol - American Idol Spoof
by rss@youtube.com (michaelport)
17 Apr 2007 at 1:30pm
Author: michaelport
Keywords: AmericanIdol SmallBusinessMarketing Entrepreneur MichaelPort BookYourselfSolid Cartoon
Added: April 17, 2007
Michael Port - small business marketing coach -
by rss@youtube.com (michaelport)
28 Mar 2007 at 7:21am
Author: michaelport
Keywords: MichaelPort BookYourselfSolid SmallBusinessMarketing Seminar PublicSpeaking
Added: March 28, 2007
Starbucks Tribal Knowledge
by rss@youtube.com (BrandAutopsy)
2 Sep 2006 at 10:03pm
Author: BrandAutopsy
Keywords: Starbucks StarbucksCoffee Business Book SmallBusiness Marketing MarketingStrategy Strategy
Added: September 2, 2006
Small Business Marketing Books
by David Meerman Scott
Amazon Price: $9.99
Customer Review: Not a day goes by without a client or prospect telling me he does not have time to blog, or she thinks social networks are only for teenagers. Then I wonder for how much longer they will be in business!
The New Rules of Marketing & PR gives us convincing evidence that we live in a new communications world. No longer do we tell our prospective clients what we think they want to hear; rather, we listen first and we communicate with them in their space, following their interests, responding to their needs. Focusing on the buyer is not a new idea, but David Meerman Scott's approach to it is and we ought to heed his advice.
Companies, and their marketing and PR departments or consultants, will at a very minimum benefit from this book by learning about "buyer personas". What a novel idea - that we should actually care about our potential buyers and create web content that addresses them, rather than hanging on to the old model of "this is who we are and this is what we do"!
This book allows us to take a leap into new strategies and tactics for finding new clients, exploring new markets and increasing our sales. Isn't that what business is all about?
by Joel Comm
Amazon Price: $14.30
Customer Review: 73 people did good reviews.
I like the book. But I do not twitter.
For the simple reason, I am the only American
that does not use a cell phone. I have no
interest in following anyone famous or be
followed 24/7/365.
Privacy is the best!
by Dave Evans, Susan Bratton
Amazon Price: $16.49
Customer Review: This is a good guide for how business people can discover and develop opportunities using the many different social networking sites available today. It covers the fundamentals that apply to all of these type of sites not just the latest or greatest.
Web Analytics: An Hour a Day
by Avinash Kaushik
Amazon Price: $16.49
Customer Review: The word:value ratio is poor. Compression is needed. Overly focused on collecting data, nothing penetrating is offered about using it.
by Lon Safko, David Brake
Amazon Price: $17.43
Customer Review: This book is amazing. The explosion of different types of media and all the jargon that goes with it can be overwhelming. The social media bible is perfect for someone that wants one stop shopping for everything there is to know on the subject. The Social Media Bible is a great starting.... end .... or middle .... or wherever you may be in understanding this subject. Kudos to the authors and great job!!
by Tim Ash
Amazon Price: $18.89
Customer Review: The book contains many good tips for landing page optimization. However, the author would be well advised to apply some of the medicine he recommends for landing pages on the second edition of this book. A large number of academic references, at times with an unclear link to the topic at hand hamper readability.
by Andy Sernovitz
Amazon Price: $14.82
Customer Review: This book will help the reader understand what word-of-mouth is and how to maximize it's potential. Before I finished it, I had a pen in hand, writing notes and ideas all over the inside of the book because of all the AHA! moments this book helps generate.
by Perry Marshall, Bryan Todd
Amazon Price: $16.47
Customer Review: this book helped me make my website profitable.
after reading this book i was able to keep my campaigns organized improved in CTR and Conv rate
by Clara Shih
Amazon Price: $9.99
Customer Review: I am a so-called Generation X'er, which means I am comfortable around computers but may not be as adept as subsequent generations. Like many others, I knew that the world of networking and communicating with others was rapidly changing, and that there must be a way to use the great technology out there (like LinkedIn, Facebook, [...]to advantage. The Facebook Era helps you understand that very question in a simple and understandable way. Shih is not only insightful in her lessons but a great writer as well. She allows readers to understand the power of today's technology and how to use that power to one's advantage, even if the reader is a Generation X'er like me.
by Brian Clifton
Amazon Price: $22.67
Customer Review: This book is an excellent resource for anyone using or looking to use Google Analytics. It's extremely detailed in its coverage of the many different ways you can use the system to collect and report important visitor statistics regarding your website. I'm definitely a stat geek and have used Google Analytics for a while. This book gave me loads of ideas on how I can better use the system to improve the tracking of visitor patterns, thereby helping me improve my site's efficiency and by extension, that of my business.
One word of warning, however. There is a considerable discussion of manipulating the Javascript which makes up the Google tracking code. It comes up on a very regular basis. These aren't madatory elements at all, just ways of extending the functionality in different ways. That means they can be bypassed in the case of most readers, but could make the text a bit intimidating for those without any programming know-how.
Now for my gripes. I found the arrangement of the materials somewhat sub-optimal. It's a situation where certain information on a subject is presented early on, then after much discussion of other subjects, a more detailed discussion is done later. Also, the reference source URLs listed in the book are too often ridiculously long - longer than a reader would be inclined to type in.
That stuff was minor, though, in light of the great value of the material.
Small Business Marketing Related News Entries
Why Marketing Matters in These Times - MSN MoneyMSN Money
Why Marketing Matters in These Times
MSN Money
Barbara Findlay Schenck is a small business strategist, the author of "Small Business Marketing for Dummies" and "Selling Your Business for Dummies," and ...
and more »
Yahoo Pipes a Smokin Radar Tool | Small Business Marketing Blog ... - Busines...
Yahoo Pipes a Smokin Radar Tool | Small Business Marketing Blog ...
Business Exchange
Yahoo Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web. Frankly, it has been around for a couple of ...
and more »
Roundpeg Welcomes New Employees - dBusinessNews Indianapolis (press release)
Roundpeg Welcomes New Employees
dBusinessNews Indianapolis (press release)
July 1, 2009) - Roundpeg, one of Indy's leading small business marketing firms, announced the addition of a new team member and new summer intern. ...
and more »
Marketing Donut Reveals How to Become Pitch Perfect - SBWire (press release)
Marketing Donut Reveals How to Become Pitch Perfect
SBWire (press release)
Small business marketing resource provides step-by-step advice to help businesspeople pitch their business in minutes. London, UK -- (SBWIRE) -- 07/01/2009 ...
and more »
Virtual Assistants: The Key To Successful Book Marketing And ... - OfficialWi...
Virtual Assistants: The Key To Successful Book Marketing And ...
OfficialWire (press release)
They also specialize in small business marketing and online marketing, social networking and press release and article writing and distribution.
and more »
Small Business Expert Simplifies Effective Business Marketing in 6 ... - Medi...
Small Business Expert Simplifies Effective Business Marketing in 6 ...
MediaSyndicate (press release)
Small business marketing expert and author Dan Cavalli demystifies the seemingly daunting task of promoting one's business in his article, ?The Secrets of ...
and more »
SABER Event: "SOCIAL MEDIA MARKETING FOR SMALL BUSINESS"--July 9, 2009 - City...
City2.0
SABER Event: "SOCIAL MEDIA MARKETING FOR SMALL BUSINESS"--July 9, 2009
City2.0
Get social media smart-walk away with the breadth and depth of the best social media practices for low-cost small business marketing. ...
and more »
2:45 pm - Register for small business marketing seminar - Pacific Daily News
2:45 pm - Register for small business marketing seminar
Pacific Daily News
Presentations will include "Small Business Marketing -- Connecting the Dots," by the Glimpses of Guam marketing team, and "Streetwise Marketing Tools for ...
Chamber Sponsors Small Business Marketing SeminarPacific News Center
all 9 news articles »
Getting across the value proposition of an information product: Day 29 - Exam...
Examiner.com
Getting across the value proposition of an information product: Day 29
Examiner.com
In the ebook ?Small Business Marketing on a Milk Money Budget? compiled by MarketSmartLA, Nathan Kievman says that people mistakenly act as if LinkedIn is a ...
and more »
Verizon Small Business Center Presents Free Webinar on June 17 ... - PR Newsw...
Verizon Small Business Center Presents Free Webinar on June 17 ...
PR Newswire (press release)
WHO: Jantsch, author of "DuctTape Marketing - The World's Most Practical Small Business Marketing Guide," digital technology coach and nationally recognized ...
and more »
Small Business Marketing Related Blog Entries
Yahoo Pipes a Smokin Radar Tool | Small Business Marketing Blog ...by John Jantsch
Yahoo Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web. Frankly, it has been around for a couple of years.
Five Cost Effective Marketing Strategies for Your Small Business ...
by smeketing
Spend your small business marketing budget wisely! You can't miss the doom and gloom of the current economic climate. All businesses, large and small, must carefully spend their marketing budget. Gone are the days of frivolous spending. ...
how does web 2.0 social marketing work?
by admin
I help my clients to grow there business, because on I focus on Small business marketing, which includes Copywriting, Direct Response, creating Blogs, Google adwords, Social Networking, creating online strategies and lead generating and ...
Starting a Small Home Base Internet Marketing Business Opportunity ...
by admin
Try to promote the only work vacancy and see what will happen. brbrCountless persons will heed to your call, overflow you with relentless calls asking you the information on the subject of the job vacancy and will try to convince you to ...
Creative Small Business Marketing, Episode 4
by Matt McGee
Creative Small Business Marketing, Episode 4. By Matt McGee on Jun 24, 2009 in Small Biz Marketing. How do you get a customer to trust you? How do you prove that not only can you do the job for her, but you've already done the job for ...
Marketing Tactics That You Need To Know | SmallBusinessNewz
by Stacy Karacostas
When it comes to marketing and advertising your small business, you need to focus on more than just attracting new customers or clients. In fact, that's the most expensive and difficult way to grow your business. ...
Sphinn - Creative Small Business Marketing, Episode 4
by unknown
Matt McGee has a knack for finding practical and actionable real-life examples of small business's implementing creative marketing solutions on the web.
Internet Marketing Guide For Small Business - Forex Trading ...
by admin
Internet Marketing Guide For Small Business Recession Proof Your Business By Learning What You Competition Doesnt Know About Online Business Development, Web 2.0, And Internet Marketing. Learn How To Succeed Online With Or Without A ...
Small business web marketing | somewhatamiable.com
by admin
Starting a small business on the web can be very low cost. So, money may be tight, but it is still flowing to the small business that is online and using small business web marketing. Get on the band Wagon.There is inexpensive software ...
What are the 'strategic criteria', and how companies evaluate them?
by admin
Cashflow Copywriting & Marketing ? Small Business Marketing Solutions ? Parramatta. Apply and implement Social Media Marketing Solutions to Small Business, creating raving fans, who want to and keep spending money with you. ...
